Using Social Media to tell our story as a district.

1. TELLING OUR STORY
We should
control our
message,
not have the
message
determined
for us.

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3. “Given so much negative media about
public education, schools can no longer
leave public relations to chance. Social
media allows schools to direct their
followers to newspapers and TV segments
featuring positive information.”
~Dorie Clark, Forbes Magazine

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11. THE SIMPLE FACTS

12. 2/3 of all American Adults are
using social networking sites.
A number that systematically climbs by 7% yearly
since Pew Research Center started tracking in 2005.

13. Visiting Social Sites is now the most popular
online activity.
Ahead of personal email,
online video and searches.

14. Social media is like word of mouth on
steroids.

15. Social Media gives the news outlets a
better story to write.

16. “The school districts that will thrive will
be the ones using social media to engage
their community, and aggressively
enhance and protect their reputation.
The ones who do not will find themselves
playing defense with an unengaged public
and a healthy number of skeptics who
may question the value of public
education in their community.”
~Dorie Clark, Forbes Magazine

17. Unfortunately, most schools are still treating
social media like a notice board.

18. When in fact, it is so much more!

19. TELL YOUR SCHOOL’S STORY.

20. PROTECT AND ENHANCE YOUR REPUTATION.

21. PROMOTE YOUR SCHOOL.

22. SHOWCASE OUTSTANDING TEACHERS.

23. COMMUNICATE TO YOUR PARENTS.

24. ENGAGE WITH YOUR COMMUNITY.

25. CREATE TRUST AND TRANSPARENCY.

26. ADVOCATE FOR YOUR EMPLOYEES.

27. ENCOURAGE YOUR STUDENTS.

28. IMPROVE EDUCATION AWARENESS.

29. SO HERE’S WHAT
YOU NEED TO DO

30. 1. ASK FOR HELP

31. WE WANT YOU TO SUCCEED!
If you need extra training please ask us. We
would love to help out.
Be sure to check out our website communications.provo.edu for tips.
Caleb Price
Coordinator of PR and Comm.
Calebpr@provo.edu
Shauna Sprunger
Communication Specialist
shaunas@provo.edu
Josh Espinoza
Web Developer
joshe@provo.edu
Rob Francom
Website Systems Administrator
robertf@provo.edu
Jim Parkin
Elementary Websites
jamesp@provo.edu

32. 2. BE ENGAGED

33. SOCIAL MEDIA IS A CONVERSATION!
See what is going on in the community and
at other schools and join in the conversation.
Follow the other schools in the district,
share, like and comment.

34. 3. LISTEN

35. A CONVERSATION IS A TWO WAY STREET!
Listen to your community and be prompt in
your responses. Set up Google Alerts so you
can be alerted when your school is in the
news.

36. 4. BE CONSISTENT

37. IF YOUR NOT CONSISTENT, FOLLOWERS LOOSE
INTEREST!
• One Facebook post daily
• At least one tweet daily
• Update your website weekly
• Always keep your calendar up to date
When you’re consistent you create trust and your
audience will grow.

38. 5. BE IN THE KNOW

39. STAY CONNECTED WITH WHAT’S
HAPPENING!
You need to know what is happening in order
to report on it. Make sure your teachers/staff
know that you are the point of contact for
social media. Also, make sure your PTA knows
you handle the school’s social media.

40. 6. GET
OTHERS
INVOLVED

41. You can’t be everywhere all the time and you
have other responsibilities. Ask teachers to
send you pictures of classroom activities or
field trips. Plead your case at a faculty
meeting or send your teachers emails. Enlist
the assistance of your principal to get faculty
buy-in.
GET HELP!

42. 6. PROMOTE
YOUR
SOCIAL
MEDIA

43. Your community needs to know you are on
social media.
• Be sure your teachers and staff know.
• Include advertisements in email to parents.
• Include advertisements in take home materials with
students.
• Post signs in the office and at the front of the school.
• Include advertisements on your marquee.
• Enlist the aid of your PTA president.

44. 6. CHECK UP

45. CHECK ON YOUR OTHER SCHOOL
SITES!
If you have other social media sites at your
school, check up on them regularly. It is
your responsibility to make sure they are
using their site appropriately. You can
follow their page and set your alerts to be
alerted whenever they have posted or just
check in on their page occasionally.

46. 7. RESPOND APPROPRIATELY

47. DON’T REMOVE A COMMENT JUST
BECAUSE IT IS NEGATIVE.
These comments provide an opportunity to
engage with your public, answer questions
and clear up any misperceptions.

48. However, comment should be removed if they violate
any of the following guidelines:
• Content shall not be threatening, abusive, obscene,
indecent or objectionable.
• Content shall not be offensive or hateful.
• Content shall not include any vulgar content/language.
• Content shall not be deceptive, false or misleading.
• Content shall not violate the intellectual property rights of
other.

49. • Content shall not be illegal or promote any act that is illegal.
• Content shall not reference a third-party website or be self-
promoting spam.
• Content shall not be any form of solicitation, including the
advertisement of product, services, contests or charities not
sanctioned by Provo City School District.
• Personally identifying content shall be limited to one’s own
name. Other personal information will not be posted, nor
will direct references to students, employees or any other
person associated with Provo City School District.
• Content shall adhere to the policies and guidelines set forth
by each social media site.

50. If removal of a comment or post is
necessary, follows these steps:
1. Take a screen shot of the comment/post
1. Delete comment/post
2. Email comment to Caleb at
calebpr@provo.edu
If you have any questions about whether a post
should be removed, please contact Caleb.

51. 8. FOLLOW
CORRECT
MEDIA
PROCEDURES

52. We love it when your school gets the
attention they deserve!
Should any media agency contact you about
doing a story, please direct them to Caleb
Price first.

53. 9. SHARE WHAT YOU LEARN

54. Remember you’re not alone in this!
This group of content managers is a wealth of
opportunity and experience. Please share with
each other what is working for your school.
There is a content manager email group set up.
Also, make sure to take a moment and like and
follow all the school pages throughout the
district. Let’s show each other support! I shared
a Google spreadsheet with the addresses on it.