This social media campaign proposes building a Kit Kat Romania Facebook page and Twitter account to promote taking occasional breaks. On Facebook, a contest will be held where people can submit creative stories about Kit Kat's 75-year history and win a prize package. On Twitter, conversations will be started with people mentioning being tired from work and needing a break. A hashtag #haveabreak will be used. Additionally, a website and mobile application will be launched where users can collaboratively write songs by contributing parts during breaks, with the most popular songs compiled into a downloadable album.