MMS 3rd sem strategic management presentation

1. Strategic management Group no. 04 Presentation on: Business Level Strategy

2. SCALE AND SCOPE

4. Manufacturing:- 700,000 units in a year

5. Reach: - 120 countries through dealership model and partnership with other motor companies

6. Customer: - 1.27 mn units sold for the period 2010-11. (130266 unitsexported.)S C A L E

8. Market :- India , Europe, Latin America,

9. Segment :- hatchback and sedan

10. Geography:- produced at plants in Haryana.S C O P E

11. PORTER’S GENERIC STRATEGY Competitive Advantage COST DIFFERENTIATION BROAD Company scope NARROW

12. BUSINESS STRATEGY GROW LARGER HERO MOTOR CORP. Brought itself out from the JV with Honda Motorcycle Company. downsize BAJAJ MOTORS. Bajaj motor company shut down its SCOOTER mfg sbu for greater focus on motorcycle market.

13. BUSINESS STRATEGY Cont. DIVERSIFYING TO NEW MARKET Walt Disney moved from producing animated movies to theme parks and vacation properties DOMINATE THE NICHE Mont Blanc Company with its series of perfectly crafted pens

14. BUSINESS STRATEGY Cont. OUTSOURCE production process Car manufacturers don’t produce tyre. They outsource from other companies. One of the example is Maruti outsource tyre from Bridgestone company. Integrate production process ITC pioneered the cultivation and development of Leaf Tobaccos in India. ITC buys nearly 50 per cent of all cigarette tobacco types grown in India. The Leaf Tobacco business' partnership with the farmer is also almost a 100 years old. In a spirit that truly embodies the Company's "commitment beyond the market", ITC has helped the Indian farmer grow quality leaf tobaccos and linked him to global markets.

15. BUSINESS STRATEGY Cont. Become cost leader even if quality sacrifices HONDA MOTOR CORP. Launches the new bistro sans the regular safety Honda features which are a trademark of the Honda company. Become quality leader even if cost sacrifices Kobe beef a geographically determined produce from JAPAN Extremely highly priced compared to other beef in the world. Each bullock/ castrated bull provides for 470kg or less of beef.

16. BUSINESS STRATEGY Cont. Drive rivals out of the market Apple driving out Samsung from Germany by winning a patent violation case against Samsung in the German courts Co-operate with rivals Reliance petroleum and British petroleum joint venture to explore KG-6 basin for better productivity.

17. BUSINESS STRATEGY Cont. Be an innovator Model HP Hewlett Packard PhotosmarteStation produced that allow users to access, view and print Web content at any time, anywhere around the house they won the Best Innovation category of computer accessories 2011. Be an immitator high quality Lexi 5 plastic ball pens to the most reliable customers which are situated all round the nation. These Lexi 5 plastic ball pens are available in market at very competitive prices.

18. ANSOFF MATRIX Products EXISTING NEW EXISTING markets NEW

19. Thank you