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Generation C: Connected Content Creators
- 1. Generation C By Dan Pankraz
- 2. C for…..?
- 3. Content Creators Connected Co-creation Customise Community Curious Control ‘C’
- 4. “ The spread of digital technology has exploded the number of video moviemakers, bloggers & bedroom musicians. Suddenly we're all poets & publishers. Are we witnessing a creative renaissance?” Idealog
- 6. MYTH: Gen C is exclusively teenagers
- 7. … is the age Gen C most wish to be
- 10. WHO LOVE THEIR ‘15 SECONDS OF FAME’
- 11. And crave constant stimulation… … there is NO OFF SWITCH
- 12. THEY’RE WORLD IS BASED ON CONTINUOUS PARTIAL ATTENTION
- 13. iTunes MP3 MMORPGs Avatars iMovie CGI YouTube iPod DV cam Blogs PSP Xbox Apps Wii AV remixes USB MySpace Chat rooms IM Camera phones Twitter Facebook Mash-ups Skype Sidekick / Hiptop UGC Nokia Online profiles iPhone Flickr L8R ;-) File sharing WiFi Wiki HD Widgets Torrent VOIP WITH HUNDREDS OF DIGITAL ACRONYMS TO KEEP THEM OCCUPIED Facebook
- 15. THEY’RE CREATIVITY HAS EXTENDED TO AN EXPLOSION IN BODY ART
- 16. AND A RESPECT FOR BRANDS WHO CREATE CULTURE, NOT MIMIC IT. Cuprocking.com Andy Uprock bringing his graffiti revolution to the world..thanks to Aussie brand Mooks
- 18. AND FLOCK TO BRANDS WHO ALLOW THEM TO TAKE OWNERSHIP OF IDEAS
- 19. LIKE VOTING ON HOW AN AD CAMPAIGN ENDS Flickr Sightings Source:runcactuskidrun.com
- 20. EVERYTHING HAS TO BE CUSTOMISABLE
- 21. AS THEY TREAT CONTENT AS COLLABORATIVE AND RECOMBINANT The ‘Control C Generation ’
- 22. LIKE SPOOFING THEIR FAVOURITE CHARACTERS ON YOUTUBE
- 23. Movies are now being created based off gaming platforms GAMING NOW DWARFS HOLLYWOOD
- 24. Gen C see real and imaginary worlds as one….their personas can be fluid and malleable through these different worlds
- 25. GEN C LOVE PLAYING WITH ‘AVATAR’ CREATION TOOLS THEY CAN PASS ON
- 26. BRANDS WHO INTRIGUE THEM WITH BRANDED CONTENT WIN
- 27. OR WHO SIMPLY MAKE THEIR LIFE BETTER FIAT ECODRIVE HELPS GEN C BECOME MORE FUEL EFFICIENT DRIVERS
- 28. THEY’RE INSPIRED BY BRANDS INVITING THEM TO BE PART OF BIGGER WORLD ISSUES VIRGLE..THE 1 ST PERMANENT HUMAN COLONY ON MARS
- 29. GEN C LOVE MYSTERIOUS CHARACTERS… NOT THE CLEAN CUT Experimental Torah Bright Restless Imaginative Mysterious Challenging
- 30. Bam Marguerra is THE cult Gen C hero…. He’s dark, constantly rebelling and doesn’t take himself too seriously
- 31. THE GEN C LOOK IN 2008/09 Casual cool Fluid Unisex Understated Anti-colour Industrie
- 32. Terminator 4 Tip: HYPER REAL AND SCI FI MOVIES WILL CAPTIVATE GEN C IN 2009 Transformers 2 Watchmen Wolverine
Editor's Notes
- What ‘C’ stands for has been widely debated: it encompasses connectivity, creativity, communities, channels, content & much more In total it defines an audience whose interests & behaviour are expressed across the technologically progressive backdrop of MySpace, Flickr, Nokia, gaming & much more We’re going to explore this world & discover how 5 can fit within it
- What ‘C’ stands for has been widely debated: it encompasses connectivity, creativity, communities, channels, content & much more In total it defines an audience whose interests & behaviour are expressed across the technologically progressive backdrop of MySpace, Flickr, Nokia, gaming & much more We’re going to explore this world & discover how 5 can fit within it
- Forget what your parents told you…your school days are no longer the best years of your life. 24 is the age most AU/NZ wanted to be and in the In the US people wanted to be 23yrs old Globally it’s 25yrs old. In Europe the average age was higher at 27yrs old
- Oasis: the forbidden love between Cactus Kid and his girl.