The document describes the benefits offered by Purple Cow in 2012, including life insurance, accident insurance, medical HMO, optional dental HMO, and optional annual physical exam. Key benefits are accidental death coverage up to 5 times monthly basic limit, terminal illness coverage up to 50% of life insurance, and access to major hospitals. The annual physical exam can be customized and includes options for a mobile exam or clinic. Employees have access to benefits through an online portal and mobile access.