The document provides an overview of social media options for attorneys, including benefits such as professional development, networking, and marketing. It discusses major platforms like Facebook, Twitter, and LinkedIn, highlights privacy settings, and emphasizes the importance of managing online reputation. Additionally, it outlines strategies for successful social media engagement tailored for legal professionals.

1. Social Media for Attorneys 101
San Fernando Valley Bar Association
Irma Mejia, Member Services Coordinator
November 10, 2011

2. Today’s Program
• Overview of social media options
• Benefits for attorneys
• Features and Privacy Settings for major social
networks
– Twitter
– LinkedIn
– Facebook
– Google+

3. What is social media?
Social media is a platform for online interaction.
• Use of the platform is defined by goals
• Set of tools
• Two-way street
With social media, you are curating an exhibition
of your life

4. Social Media Sites
Social Networks:
Review Sites:
Blog Sites:
Media:
Document Sharing:
Location Based:
Attorney Specific:

5. Facebook: most popular social networking
site for all age groups.
source: mashable.com/2011/11/04/facebook-most-popular-forrester/

6. Why should you care?
Manage Online Reputation

7. What are the benefits of social media
for attorneys?
• Professional Development
• Networking
• Marketing
• Legal Research
• Establishing your Expertise
• Personal Entertainment

8. • “Water Cooler”
• Very Informal
• Sharing is limited to 140 characters
• More than 100 million active users
• 250 million daily tweets
• 50% of active users log in every day
Source: mashable.com/2011/10/17/twitter-costolo-stats/

11. Hashtags #

12. Lists

13. Twitter
Settings

14. Twitter
Settings

15. How Not to Use Twitter

16. • Most formal
• Professional Development
• Networking
• Job Hunting
• More than 135 million members in over 200
countries and territories
• New sign ups at a rate of 2 new members per
second
source: http://press.linkedin.com/about

18. Account Settings

22. • “High School Online”
• More than 800 million active users worldwide
• 50% of users log on everyday
• Average user has 130 friends
• More than 2 billion posts are liked or commented on every
day and 250 million photos uploaded every day
• Average user spends 7 hours and 46 minutes a month on
Facebook
• More than 350 million active users access FB through mobile
devices
sources:
facebook.com/press/info.php?factsheet
mashable.com/2011/10/21/facebook-infographic

23. Settings
• Privacy is possible
• Many settings available
• Tedious but worthwhile to review
1. Profile Settings
2. Account Settings
3. Privacy Settings

24. Profile Settings

25. Privacy Settings
1. Default Privacy Control
2. How You Connect
3. How Tags Work
4. Apps and Websites
5. Limit the Audience for Past Posts
6. Blocked People and Apps
7. Chat
1
2
3
4
5
6

26. Privacy Settings
1. Default Privacy Control
2. How You Connect
3. How Tags Work
4. Apps and Websites
5. Limit the Audience for Past Posts
6. Blocked People and Apps
7. Chat

27. Privacy Settings
1. Default Privacy Control
2. How You Connect
3. How Tags Work
4. Apps and Websites
**PUBLIC SEARCH**
5. Limit the Audience for Past Posts
6. Blocked People and Apps
7. Chat

28. Privacy Settings
1. Default Privacy Control
2. How You Connect
3. How Tags Work
4. Apps and Websites
5. Limit the Audience for Past Posts
6. Blocked People and Apps
7. Chat

29. Privacy Settings
1. Default Privacy Control
2. How You Connect
3. How Tags Work
4. Apps and Websites
5. Limit the Audience for Past Posts
6. Blocked People and Apps
a. Block ex-spouse
b. Block Farmville invitations
c. Block invitations from the MCLE
speaker you accidentally
friended
7. Chat

30. Privacy Settings
1. Default Privacy Control
2. How You Connect
3. How Tags Work
4. Apps and Websites
5. Limit the Audience for Past Posts
6. Blocked People and Apps
7. Chat
1. CHECK SETTINGS!!!!

31. Personal Profile v. Company Page
Personal Profile Company/Firm Page
• Your personal page on Facebook • Public page for your company/firm on Facebook
• Friends • Fans who “Like” you as a company
• Your voice • The Company voice
• Jane Doe Likes Disneyland – The Law Offices of Jane Doe likes Disneyland
• Jane Does commented on John Doe’s – The Law Offices of Jane Doe is in a relationship
Picture with John Doe
• Personal connections • An online storefront
• Informal – Less formal than your website
• Privacy settings should be checked regularly – Not a replacement for a website
• Administrators

32. Facebook Page
$1 to
Blanket the
Homeless
for every
new “Like”
we get on
Facebook
in the
month of
November!

33. Page Settings

34. Nestle Facebook PR Debacle
Greenpeace vs. Nesetle
"To repeat: we welcome your
comments, but please don't post
using an altered version of any of
our logos as your profile pic--they
will be deleted."

35. Mic Check

36. Mic Check

37. Page Insights

38. • Launched beta early 2011
• Opened to the public September 20
• 25 million unique visitors
• Fastest growing social network
• Brand Pages allowed November 7
• Neat features:
– Circles – Hangouts – Editable Posts
– Public / Non-Public Posts – Locked Posts

40. New Features: Lists
Quasi-New
*Smart Lists

41. Timeline & Subscriptions

42. New Feature: Subscriptions

43. Managing Networks
• Schedule time for social media
• Do not outsource your tweets
• If necessary, use a social network
managing tool

44. Managing Networks

47. Social Media Workshop Recap
1. Set Goals
2. Choose Preferred Platform
3. Optimize Privacy Settings for Your Audience
4. Use Tools to Manage Social Media Efforts
5. Set Aside Time for Social Media

48. Resources
• Mashable.com
• Lawyerist.com
• nylawblog.typepad.com
• myshingle.com
• Social Media for Lawyers: The Next Frontier
(2010). Carolyn Elefant and Nicole Black.
ABA Law Practice Management Section.
• “Ethical Hotspots for Attorneys Using Social
Media.” Brian Hemsworth. Valley Lawyer.
October 2011.