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This document provides guidance on creating an effective Facebook fan page for a business. It recommends starting by creating a personal Facebook account linked to the business's email and reviewing other industry pages. The steps include going to the Facebook page creation page and customizing the page with business details, logo, and description. It also suggests importing blog feeds, adding relevant apps, promoting the page on the business website and through ads. Key considerations mentioned are maintaining a consistent brand image, updating the page regularly, and interacting with fans to enable two-way communication.
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Forward Progress - How to build the optimal Fan Page - class 1 - 2010
Student Edition from Class One - How to Build and Optimize a Fan Page
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