Intro to online fundraising, trends and techniques, peer-to-peer fundraising case studies

3. Introduction to
Online Fundraising
Carla Ferreira, Community Manager

4. Introduction
• Platform Overview
• Online Fundraising Trends
Case Studies
• The Cause
• The Crowd
• The Individual
• The Crazy
• Digital Storytelling
Summary Insights
Overview.

5. The GivenGain Platform Summary.

7. Online Fundraising
Trends.

8. Image (delete text).
The Web: The World We live in (data from 2013)

9. In 2008
 3 million donors made a total
of 6.5 million donations online
 Donations for the campaign
totaled more than $770 million
 Of those 6.5 million donations,
6 million were $100 or less
 Average online donation: $80
 The average donor gave more
than once
The Hope

10. In 2012
 4.5 million donors
 Raised a total of $1.1 billion
 $690 million of the total
amount was donated online
 The average online donation
was just over $50
 Micro-donation driven
The Hope
Source: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform/

11. In 2012 (Source: The Chronicle of Philanthropy)
 Online giving increased by 14%
internationally
 Online giving via GivenGain
increased by 22% (all currencies)
 In 2013 donations in ZAR via
GivenGain increased by 14%
The Hope
Source: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform/

12. It’s not about the tech…

13. Online meets offline… charity: water

15. • Two corporate Activists:
• Quirk
• Openbox Software
• Raised more than $10 000
• Using the GivenGain API
• Potential for other corporates
• to replicate
Case Study: Corporate using the GivenGain API

16. Social Fundraising
Case Studies.

17. Cast Study: Put Foot Rally
Put Foot Foundation
 Annual Put Foot Rally
 50+ crews – SA and USA
 8,000 km social rally across
southern Africa / now also USA
 Raised over $ 30,000 in 2011
 Raised over $ 57,000 in 2012
 Raised over $1,10,000 in 2013
Key Success Factors
 Social Rally with a purpose

18. •CHOC’s ‘Cows’
•Children’s Cancer Cause
•300+ Fundraising Activists
•Wear Cow suits in races
• $100 000+ in 100 days
•Key Success Factors
•Community of Activists
•Corporate Activists
•Supported administration
•Wild & Wacky
Cast Study: The Crazy

19. Cast Study: International Union for Conservation of Nature
Crown International – Kili Crowners
 12 employees climb Kilimanjaro
 Global company
 Raised over $ 30,000 for CHOC
 Serving their goals of corporate social responsibility and
 employee wellbeing

20. • Multiple ideas that people can connect with
• Flash mob dance event
• Bake-athon
• Crochet marathon
• Charity boy band
• High-heeled run in the park
• 135 Activists doing something different
• Human Rights Day 21 March 2013
• R250 000+
• 477 donors
Case study: That Was Different 2014

21. • Multiple ideas that people can connect with
• Manicures in old-age homes
• Hiking up Table Mountain
• Pizza-making marathon
• Individual and Group Activist projects
• Human Rights Day 21 March 2014
• R300 000+
• 1400 participants
Case study: That Was Different 2014

22. Cast Study: Qhubeka

23. Cast Study: Qhubeka
Qhubeka
 Mobilises people through bicycles
 Multiple campaigns involving individual
and corporate Activists, e.g. MTN pro cycling team
 High level of support for Activists
 Dropbox folder full of resources
 Raised over R 120 000 and counting

24. Cast Study: International Union for Conservation of Nature
IUCN
 IUCN Big Swim
 Endangered Dugongs
 4.25km across Lake Geneva
 14 Activists
 Incl Director of IUCN
 Raised over R 200,000 in 30 days

25. Case Study: Cancer Association of South Africa
Cancer Association of South Africa
 Multiple campaigns throughout the year
 Cancer awareness & fundraising
Shavathon: Multi-site/person events
 4 Teachers raised R 80,000 in 2012
Activist campaigns
 Teresa Wilson and friends: R450 000
Key Success Factors
 Integrated campaign
 Community engagement
 Micro-donation driven

26. • GreenPop & The ‘Treevolution’
• 10,000+ Trees planted in 3 years
• Community upliftment
• Certificates & co-ordinates
• African expansion: Zambia
• R700 000 raised to date
• Inspirational Creativity
• Simple Message
• Tangible Deliverables
• Relevant & Real Impact
Case Study: The Cause

27. • Marc Freudweiler
• Villars-sur-Ollon Ski Open
• In a Pakistani outfit called "Shalwar Kameez"
• R 50 000+
• For The Swiss Red Cross
Case study: Swiss Red Cross

28. •EWT & Rhino Security
•Rhino poaching
•Rhino as the Activist
•R160 000+
•Replicated i.e. WWF SA
•Key Success Factors
•Personalisation
•Dynamic dialogue
•Urgency of purpose
•Concept extension
Case Study: The Voice

29. Strategy
• The Power in People
• Transparency of Purpose
• Mass Participation Events
• Remarkable Creativity
• Courage & Intention
• Execution
• Integrated Campaigns
• Audience Segmentation
• Multi-media Content Generation
• Dynamic, Direct Dialogue
• Community Management
Insights: A summary

30. Thank You.
@GivenGain @carlaferreira1
www.facebook.com/givengain
www.givengain.com