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Media and Information Literacy (MIL) - Intellectual Property, Fair Use, and Creative Commons

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Media and Information Literacy (MIL) Legal, Ethical, and Societal Issues in Media and Information (Part 1)
Topics:
1. Intellectual Property in International
and Local Context
2. Fair Use and Creative Commons
LEARNING COMPETENCIES:
1. explain intellectual property and its different types (SSHS);
2. explain copyright, fair use, etc.vis-a-vis human rights (MIL11/12LESI-IIIg20);
3. discuss current issues related to copyright vis-à-vis gov’t./provide sectors actions (MIL11/12LESI-IIIg21);
4. put into practice their understanding of the intellectual property, copy right, and fair use guidelines (MIL11/12LESI-IIIg17); and
5. explain actions to promote ethical use of media and information (MIL11/12LESI-IIIg22);

Published in: Education

Media and Information Literacy (MIL) - Intellectual Property, Fair Use, and Creative Commons

  1. 1. MEDIA AND INFORMATION LITERACY (MIL) LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION (PART 1) INTELLECTUAL PROPERTY FAIR USE AND CREATIVE COMMONS Mr. Arniel Ping St. Stephen’s High School Manila, Philippines MIL PPT 16 Updated: June 11, 2017
  2. 2. LEARNING COMPETENCIES Learners will be able to…  define intellectual property (SSHS);  identify and explain the different types of intellectual property (SSHS);  explain copyright, fair use, etc.vis-a-vis human rights (MIL11/12LESI-IIIg20);  discuss current issues related to copyright vis-à-vis gov’t./provide sectors actions (MIL11/12LESI-IIIg21);
  3. 3. LEARNING COMPETENCIES Learners will be able to…  put into practice their understanding of the intellectual property, copy right, and fair use guidelines (MIL11/12LESI-IIIg17); and  explain actions to promote ethical use of media and information (MIL11/12LESI-IIIg22);
  4. 4. TOPIC OUTLINE I- Legal, Ethical, and Societal Issues in media and Information (Part 1) A. Current Events: Digital Piracy in the Philippines B. Intellectual Property in International and Local Context 1. Definition of IP 2. Types of IP 3. IP Rights (WIPO and R.A. 8293) B. Fair Use (Fair Dealings) and Creative Commons
  5. 5. CURRENT EVENTS 1 UB: Mahigit P100-M halaga ng pirated DVD, nakumpiska sa Quiapo, Manila (Aug. 2, 2016). GMA News and Public Affairs. YouTube. Retrieved on Oct 5, 2016, from https://www.youtube.com/watch?v=bABC_7wOI5g
  6. 6. CURRENT EVENTS 2 BT: Suspek sa Pamimirata ng mga Pelikula at TV Series, Arestado (Oct. 3, 2016). GMA News and Public Affairs. YouTube. Retrieved on Oct 4, 2016, from https://www.youtube.com/watch?v=BaALtvPAUnA
  7. 7. WHY IS DIGITAL PIRACY A CRIME? (Source: www.quickmeme.com and www.imgflip.com)
  8. 8. WHAT IS INTELLECTUAL PROPERTY? INTELLECTUAL PROPERTY (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce (Source: http://www.wipo.int/about-ip/en/)
  9. 9. INTELLECTUAL PROPERTY IS PROTECTED IN LAW
  10. 10. WHAT ARE THE DIFFERENT TYPES OF INTELLECTUAL PROPERTY?
  11. 11. WHAT ARE THE DIFFERENT TYPES OF INTELLECTUAL PROPERTY? TYPES OF IP COPYRIGHT PATENT TRADEMARKS INDUSTRIAL DESIGN GEOGRAPHICAL ORIGIN
  12. 12. TYPES OF INTELLECTUAL PROPERTY TYPES OF IP DEFINITION 1. Copyright • a legal term used to describe the rights that creators have over their literary and artistic works • books, music, paintings, sculpture and films, to computer programs, databases, advertisements, maps and technical drawings
  13. 13. COPYRIGHT Source: http://www.slideshar e.net/DaeBogan/mu sic-publishing- copyright- administration-in- the-internet-age
  14. 14. COPYRIGHT
  15. 15. VIDEO PRESENTATION The Creative Industry: Artists' Intellectual Property Rights. (2012). cictcreativecontent's channel. YouTube. Retrieved September 19, 2016, from https://www.youtube.com/watch?v=jA6q-jgyhgc
  16. 16. REPUBLIC ACT 8293 INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES COPYRIGHT VALIDITY PERIOD LITERARY WORKS During the lifetime of the author plus 50 years after death ART 25 years from the date of creation PHOTOGRAPHIC WORK 50 years from publication AUDIO- VISUAL WORK 50 years from publication
  17. 17. REPUBLIC ACT 8293 INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES COPYRIGHT VALIDITY PERIOD SOUND RECORDING 50 years from year recording took place BROADCAST RECORDING 20 years from date of broadcast TRADEMARK Valid for 10 years and may be renewed for a periods of 10 years INVENTION PATENT Valid for 20 years from filing date application
  18. 18. CARTOON ANALYSIS (Source: http://www.esa.int/About_Us/Law_at_ESA/Intellectual_Property_Rights/What_is_intellectual_property)
  19. 19. TYPES OF INTELLECTUAL PROPERTY (IP) IP DEFINITION 2. Patent • an exclusive right granted for an invention • provides the patent owner with the right to decide how - or whether - the invention can be used by others
  20. 20. DESIGN PATENT APPLICATIONS
  21. 21. THE FAMOUS GRAVITY-DEFYING LEAN OF MICHAEL JACKSON
  22. 22. PATENT
  23. 23. THE SHOES THAT MADE MICHAEL JACKSON’S ANTI- GRAVITY LEAN POSSIBLE
  24. 24. TYPES OF INTELLECTUAL PROPERTY (IP) IP DEFINITION 3. Trademarks • a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises.
  25. 25. TRADEMARKS
  26. 26. TRADEMARK INFRINGEMENT?
  27. 27. TRADEMARK INFRINGEMENT? Mars sues Hershey for trademark infringement over MALTESER brand
  28. 28. TYPES OF INTELLECTUAL PROPERTY (IP) IP DEFINITION 4. Industrial Design • constitutes the ornamental or aesthetic aspect of an article • may consist of three-dimensional features, such as the shape or surface of an article, or of two-dimensional features, such as patterns, lines or color
  29. 29. INDUSTRIAL DESIGN
  30. 30. INDUSTRIAL DESIGN
  31. 31. INDUSTRIAL DESIGN
  32. 32. DESIGN INFRINGEMENT?
  33. 33. PATENT OR INDUSTRIAL DESIGN INFRINGEMENT?
  34. 34. TYPES OF INTELLECTUAL PROPERTY (IP) IP DEFINITION 5. Indications and Appellations of Origin • signs used on goods that have a specific geographical origin and possess qualities, a reputation or characteristics that are essentially attributable to that place of origin • most commonly includes the name of the place of origin of the goods.
  35. 35. GEOGRAPHICAL INDICATIONS AND APPELLATIONS OF ORIGIN
  36. 36. GEOGRAPHICAL INDICATIONS AND APPELLATIONS OF ORIGIN
  37. 37. VIDEO PRESENTATION: FAIR USE Copyright and Fair Use Animation .(2014). Common Sense Education. YouTube. Retrieved September 19, 2016, from https://www.youtube.com/watch?v=suMza6Q8J08
  38. 38. FAIR USE Fair use means you can use copyrighted material without a license only for certain purposes. These include:  Commentary  Criticism  Reporting  Research  Teaching
  39. 39. FAIR USE Guidelines for Fair Use  A majority of the content you create must be your own.  Give credit to the copyright holder.  Don't make money off of the copyrighted work.
  40. 40. VIDEO PRESENTATION: CREATIVE COMMONS Creative Commons & Copyright Info .(2012).Lifestyle & Living. YouTube. Retrieved September 19, 2016, from https://www.youtube.com/watch?v=8YkbeycRa2A
  41. 41. CREATIVE COMMONS  is an American non-profit organization devoted to expanding the range of creative works available for others to build upon legally and to share. The organization has released several copyright-licenses known as Creative Commons licenses free of charge to the public.  Website https://creativecommons.org/about/
  42. 42. CREATIVE COMMONS  Attribution: You must credit the creator.  Non-Commercial: You can't make a profit.  No Derivative Works: You can't change the content.  Share Alike: You can change the content, but you have to let other people use your new work with the same license as the original.
  43. 43. CREATIVE COMMONS HTTP://WWW.GCFLEARNFREE.ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-FAIR-USE?PLAYLIST=BLOG_BASICS
  44. 44. VIDEO PRESENTATION PINOY INVENTORS .(2015). ABS-CBN NEWS. YouTube. Retrieved on Oct 4, 2016, from https://www.youtube.com/watch?v=yQSPEZSEWnk
  45. 45. CLASS ACTIVITY
  46. 46. CLASS ACTIVITY PART 1 Watch the talk show “Legal HD” Legal HD Episode 64 - Intellectual Property Code. (2014). 9 News & Current Affairs. YouTube. Retrieved September 19, 2016, from https://www.youtube.com/watch?v=IwEeTscHdng
  47. 47. CLASS ACTIVITY PART 1 Answer and discuss the following guide questions: 1. How can the intellectual property protect the rights of inventors, scientists, and artists? 2. What acts are considered as a violations of the Intellectual Property Code? 3. What agencies are in-charge of implementing the Intellectual Property Code?
  48. 48. CLASS ACTIVITY PART 2: Read “The Intellectual Property Law of the Philippines”, Textbook pp.72- 75
  49. 49. CLASS ACTIVITY PART 2: Answer and discuss the following guide questions: 1. What are examples of copyright protected works under the Philippine law? 2. What is the difference between original works and derivative works? 3. What are examples of works not protected by copyright?
  50. 50. CLASS ACTIVITY PART 2: Answer and discuss the following guide questions: 4. Why is it important to protect intellectual property? 5. As a student, how can you promote ethical use of media and information?
  51. 51. REFERENCES  Media and Information Literacy Curriculum Guide by DepEd  Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc.  http://www.wipo.int/about-ip/en/  http://www.slideshare.net/DaeBogan/music-publishing- copyright-administration-in-the-internet-age
  52. 52. REFERENCES  https://www.legalzoom.com/articles/posting-cover-songs-on- youtube-what-you-need-to-know  http://www.ipophil.gov.ph/images/Patents/IRRs/RepublicAct8293. pdf  https://www.thoughtstopaper.com/knowledge/design- patents.php  http://fairuse.stanford.edu/overview/fair-use/what-is-fair-use/  https://creativecommons.org/about/  http://www.gcflearnfree.org/print/blogbasics/copyright-and-fair- use?playlist=Blog_Basics

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