Personal Brand Storytelling
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What is brand storytelling? And how does it apply to individuals? In recent years the concept of personal branding and individual storytelling has been thrust into the professional limelight (primiarily on the back of social media platforms like Twitter and LinkedIn). Viewing yourself as your own 'brand' not only gives you more clarity on how to communicate yourself, but it also helps you to be more proactive about your personal and professional growth. *NOTE: If the presentation hyperlinks do not work, please copy and paste the URL to your web browser.
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Personal Brand Storytelling
- 1. KERN IDENTITY 2.0 Personal Brand Storytelling
- 2. KERN IDENTITY 2.0 TRADITIONAL STORYTELLING Credit: Smolin 2011-2014
- 3. KERN IDENTITY 2.0 BRAND STORYTELLING Credit: Wired Magazine 2012 Credit: Fashion Communion 2013
- 4. KERN IDENTITY 2.0 PERSONAL STORYTELLING Credit: Rajkumar R 2012
- 5. KERN IDENTITY 2.0 What a difference 8 years has made. St Peter’s Square, Vatican City.
- 6. KERN IDENTITY 2.0 AMPLIFIED THROUGH DIGITAL TECHNOLOGY Facebook 1.1 billion users Twitter 500 million users LinkedIn 300 million users Source: Social Bakers 2013
- 7. KERN IDENTITY 2.0 AMPLIFIED THROUGH DIGITAL TECHNOLOGY Facebook 1.1 billion users Twitter 500 million users LinkedIn 255 million users Source: Social Bakers 2013 Source: China Internet Watch 2014 Ren Ren 200 million users Sina Weibo 500 million users WeChat 280 million users
- 8. KERN IDENTITY 2.0 AMPLIFIED THROUGH DIGITAL TECHNOLOGY *For sample education purposes only. We do not have any professional association with Kelly Oxford or Han Han.
- 9. KERN IDENTITY 2.0 THE AFFECT ON PROFESSIONAL DEVELOPMENT Source: Jobs Central SG 2013
- 10. KERN IDENTITY 2.0 So what is your story?
- 11. KERN IDENTITY 2.0 Persuasive + Compelling EFFECTIVE STORYTELLING Credit: TilledSoil 2014
- 12. KERN IDENTITY 2.0 BRAND TOOLKIT Credit: Leinad Lehmko & Piotrek Chuchla 2014
- 13. KERN IDENTITY 2.0 INNOVATIVE LUXURY Brand Story: INNOVATIVE LUXURY *For sample education purposes only. We do not have any professional association with the Lexus or Toyota Motor Company.
- 14. KERN IDENTITY 2.0 *For sample education purposes only. We do not have any professional association with the Lexus, Audi, BMW or Mercedes-Benz.
- 15. KERN IDENTITY 2.0 d Innovative Luxury BRAND ECOSYSTEM Credit: Jamala Planit 2013
- 16. KERN IDENTITY 2.0 IDENTITY 2.0 Source: Leinad Lehmko & Piotrek Chuchla 2014
- 17. KERN IDENTITY 2.0 WOMEN’S CHAMPION *For sample education purposes only. We do not have any professional association with Sheryl Sandberg.
- 18. KERN IDENTITY 2.0 *For sample education purposes only. We do not have any professional association with Seth Godin.
- 19. KERN IDENTITY 2.0 *For sample education purposes only. We do not have any professional association with Sheryl Sandberg, Seth Godin, Cindy Gallop or Alain de Botton.
- 20. KERN IDENTITY 2.0 Your Story BRAND ECOSYSTEM Credit: Jamala Planit 2013
- 21. KERN IDENTITY 2.0 OFFLINE CHANNELS Credit: Kristina Floyd 2010 Credit: Scott Beale 2005
- 22. KERN IDENTITY 2.0 ONLINE CHANNELS Source: Andrea Mann 2014
- 23. KERN IDENTITY 2.0 CONTACT US We would love to hear from you. kern-identity20.com prem@kern-identity20.com