This was a presentation for a graduate DePaul University Crisis Communications course. It analyzed the Susan G. Komen crisis that unfolded upon the announcement that it would not fund future Planned Parenthood grants. Recommendations were also made that could have eased or alleviated the media and public outcry against the non-profit.
Komen Foundation faced a "disaster crisis" on social media after deciding to cut funding to Planned Parenthood. Their crisis escalated due to a lack of response and transparency. In contrast, Planned Parenthood responded quickly and openly according to best practices. To recover, Komen should have immediately apologized, admitted their mistake, and reversed the decision. Long-term, they need more transparency, involvement of followers in fundraising, and new campaigns to rebuild trust on social media. Being responsive, transparent, and listening to followers is key to handling future crises effectively.
Best Practices from Susan G. Komen for the Cureckocek
The document provides an overview of the history and success of the Susan G. Komen Foundation, which has become one of the most successful nonprofits in history focused on breast cancer research, awareness, and support. It details the foundation's origins in 1982, growth over time including expanding globally and partnerships with over 200 corporations, and impact through fundraising over $1.5 billion for research and community programs. Key milestones, partnerships, and case studies of successful corporate sponsorship programs are examined to explain how the foundation was built into a global leader in the fight against breast cancer.
The document outlines a public relations campaign for the Susan G. Komen Austin Affiliate focusing on a sponsorship social event to attract potential and previous sponsors. The event, called the "2010 Think Pink Sponsor Social", will be held on May 21, 2010 at the Aloft Hotel to thank sponsors and boost potential sponsorships. The goals are to increase sponsorship funding, attract new sponsors for the Race for the Cure, and increase promotion of the social event.
In this presentation, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
In this webinar, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
The document discusses Domestic Violence Awareness Month and outlines the Department of Defense's efforts to prevent domestic violence, including supportive counseling services and expanded reporting options that allow victims to make either restricted or unrestricted reports; it encourages service members and their families to seek help from resources like the Family Advocacy Program.
The United way Of Compensating ExecutivesNivin Vinoi
1) The president of the United Way of America (UWA), the largest charity organization in the US, resigned due to allegations of misusing funds through lavish spending.
2) As a non-profit organization dependent on public donations, UWA introduced new restrictions on fund usage and compensation to regain donor trust and address transparency issues.
3) These new policies included suspending the president's retirement package, increased financial oversight, limiting travel expenses, and setting a daily meal allowance, helping UWA recover its reputation and increase donations.
Komen Foundation faced a "disaster crisis" on social media after deciding to cut funding to Planned Parenthood. Their crisis escalated due to a lack of response and transparency. In contrast, Planned Parenthood responded quickly and openly according to best practices. To recover, Komen should have immediately apologized, admitted their mistake, and reversed the decision. Long-term, they need more transparency, involvement of followers in fundraising, and new campaigns to rebuild trust on social media. Being responsive, transparent, and listening to followers is key to handling future crises effectively.
Best Practices from Susan G. Komen for the Cureckocek
The document provides an overview of the history and success of the Susan G. Komen Foundation, which has become one of the most successful nonprofits in history focused on breast cancer research, awareness, and support. It details the foundation's origins in 1982, growth over time including expanding globally and partnerships with over 200 corporations, and impact through fundraising over $1.5 billion for research and community programs. Key milestones, partnerships, and case studies of successful corporate sponsorship programs are examined to explain how the foundation was built into a global leader in the fight against breast cancer.
The document outlines a public relations campaign for the Susan G. Komen Austin Affiliate focusing on a sponsorship social event to attract potential and previous sponsors. The event, called the "2010 Think Pink Sponsor Social", will be held on May 21, 2010 at the Aloft Hotel to thank sponsors and boost potential sponsorships. The goals are to increase sponsorship funding, attract new sponsors for the Race for the Cure, and increase promotion of the social event.
In this presentation, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
In this webinar, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
The document discusses Domestic Violence Awareness Month and outlines the Department of Defense's efforts to prevent domestic violence, including supportive counseling services and expanded reporting options that allow victims to make either restricted or unrestricted reports; it encourages service members and their families to seek help from resources like the Family Advocacy Program.
The United way Of Compensating ExecutivesNivin Vinoi
1) The president of the United Way of America (UWA), the largest charity organization in the US, resigned due to allegations of misusing funds through lavish spending.
2) As a non-profit organization dependent on public donations, UWA introduced new restrictions on fund usage and compensation to regain donor trust and address transparency issues.
3) These new policies included suspending the president's retirement package, increased financial oversight, limiting travel expenses, and setting a daily meal allowance, helping UWA recover its reputation and increase donations.
The document announces the Solutions for Family Caregivers Expo to be held on October 18, 2014 from 9:00am to 2:00pm at the Sterling Inn Banquet & Conference Center in Sterling Heights, Michigan. The expo will feature over 90 exhibit booths, presentations from local experts on various caregiving topics, and a resource specialist to answer questions about Medicare, Medicaid and local services. Free respite care will be available for caregivers to leave their loved ones during the expo.
April 5, 2017
Crowdfunding for medical care—seeking financial contributions from a large number of donors, often via social networks, to pay medical expenses—is growing in popularity in both the US and Canada. While the practice can have tangible benefits for some patients, it also raises challenging ethical and equity questions at the social level and for individual donors and campaigners. In this lecture, Professor Valorie Crooks examined some of these questions, identified important directions for ethics-focused research, and discussed what we know about the medical expenses people are seeking to have covered.
Learn more on our website: http://petrieflom.law.harvard.edu/events/details/crowdfunding-medical-care
This document discusses strategies for continuing and growing relationships with donors after special events. It emphasizes the importance of stewardship, transparency, emotional engagement of donors, and establishing trust. Successful long-term relationships involve recognizing donor levels, communicating regularly, involving donors in additional opportunities, and providing impact updates. Partnering donors with patients, researchers, and leadership can further deepen their commitment and lead to increased giving over time.
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...Sendible
A social CRM is one of the most important aspects of keeping in contact with your social media community, clients and prospects. In this webinar we explore the extraordinarily successful social media campaign that Donald Trump undertook to win the US election and how we can learn from his approach to data, influencers and knowing your buyer personas.
We also look at other real-life examples of social media campaigns which have won and failed due to the approach companies took when targeting their buyer persona.
The agenda of this webinar:
- What we can learn from Trump’s social media campaign
- How brands can win and fail on social media
- Understanding your buyer personas
- Building a solid social CRM
- Finding and interacting with influencers
These case studies and great examples of social media successes and failures will be followed by showcasing how our tool, Sendible helps you build a social CRM, discover influencers and understand your target audience through our advanced reporting capabilities.
The full webinar video can be found at: www.youtube.com/sendible
Presenter: Luke Knight, Partnerships Manager, Sendible
1. The document discusses how technology has disrupted many areas but not yet democracy.
2. The mission of Change.org is to renew democracy by increasing civic participation through digital tools to make institutions more accountable.
3. It outlines strategies like using personal stories, efficient distribution methods, and turning individual issues into larger movements to drive systemic change.
Engaging Donors In An Online Age Sage Summit 2011Abila
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for non-profits to engage donors online such as listening to donors, making interactions and donations easy, and providing the content donors want like stories and impact information. It also provides examples of how organizations successfully engage donors through social media, video, and websites.
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for engaging donors online such as listening to them on social media, making donations easy, and giving donors what they want like impact stories and details about the organization. Examples of successful nonprofit websites and tools for engagement are also presented.
This document outlines a 3-month public relations campaign for the Monroe County Autism Foundation to increase awareness and support in their local community. The campaign utilizes social media, an e-newsletter, brochure updates, and radio advertisements focused on upcoming events. Progress will be evaluated based on engagement metrics like social media followers and interactions, newsletter registrations, event attendance and ticket sales, and donations received. The goal is to boost online presence and communication to help more families access resources.
The document discusses the history and purpose of the United Way organization. It was founded in 1887 to address welfare issues and coordinate relief services. Throughout the years it has partnered with large organizations like the NFL to raise awareness and funds. During the 2008 recession, donations and membership decreased, presenting challenges. The author plans to utilize leadership skills learned in class to rebuild membership and increase donations by getting more people involved through various awareness and fundraising events. Their goal is to educate people on where donations go and how they help the community.
Case study based on George who lost his mother who had a colon cancer This PPT shows what type Health and care required for the bereaved person. Comparison of this case with Kübler-Ross model, role of friends and society types of training and support required for the bereaved person also in this PPT
This paper discusses how helping ministries can effectively relate to psychological principles to better serve those in need. It emphasizes the importance of volunteers exhibiting high self-efficacy when assisting clients, as this allows them to maintain control over difficult interactions and deliver both positive and negative news calmly. The document also provides an example of how Rowan Helping Ministries in North Carolina carefully handles denying assistance to a client in crisis using structured forms and policies designed to support volunteers and respectfully explain decisions to clients.
Mini guida alla piattaforma adv di Twitter: strategia e gestione, targeting e bidding, analisi della performance e ottimizzazione, case studies e risorse didattiche.
Le slide della mia presentazione al corso organizzato da Baolab Comunicazione: http://www.baolab.it/portfolio-items/lavorare-con-i-social-network/
Preparing a social media crisis response planPrayukth K V
This document discusses best practices for responding to crises on social media. It begins by defining a crisis and outlining potential risks like reputational damage, misinformation, security issues, and lack of control. It then explores internal and external sources of crises and factors to consider like speed of response, visibility, unpredictability, and lack of control of social media. The document outlines phases of anticipation, response, reassurance, and lessons learned. It provides detailed guidance on preparing a crisis team and plan, responding appropriately, communicating effectively, and recovering reputation through acknowledgement, corrective action, and reassurance.
Gamification is emerging as a solution to drive consumer engagement with brands as traditional advertising becomes less effective. Global spending on social media marketing and gamification is growing. When developing a gamification strategy, brands should ask questions about their customers and prospects to understand purchase drivers and loyalty. Effective gamification strategies measure key metrics, provide feedback, offer a sense of achievement and brand identity, share knowledge through games and challenges, use strong narratives and appropriate rewards, allow users to share achievements, and recognize that gamification requires an ongoing, personalized approach rather than a one-time campaign. Examples of successful brand gamification include programs from Delta Airlines, Expedia, NBC Universal, and Verizon.
The document analyzes and evaluates the image repair strategies used by Susan G. Komen for the Cure after their decision to defund Planned Parenthood led to significant backlash. Komen initially used minimization and evasion of responsibility but their strategies were ineffective. They later took corrective action by reversing their decision and apologizing. However, the damage to their image took a long time to repair as many high-level resignations followed. Their mistakes included a lack of internal consensus, underestimating the response, and failing to control their message on social media.
The Me Fine Foundation was created to provide financial assistance to families caring for children receiving cancer treatment. It holds fundraising events in North Carolina that raised $200,000 in 2015, assisting 184 families. A situational analysis found strengths like community events and passionate volunteers, but also weaknesses such as an outdated website and lack of social media presence. To increase donations, the analysis recommends improving the digital presence through tactics used successfully by similar foundations like Susan G. Komen and St. Jude's Children's Research Hospital.
This document provides information about sponsorship opportunities with Susan G. Komen Greater Cincinnati to support the fight against breast cancer. Partners can contribute $500 or more annually through general donations, event sponsorships, fundraising, or in-kind donations. The organization has invested over $10 million locally in breast health programs and research since 1997. Last year's Race for the Cure had nearly 12,000 participants and raised over $1 million. Sponsorships provide benefits like aligning with a respected cause and increasing visibility in the community.
Komen South Florida has invested over $21 million since 2000 through events like the Race for the Cure to fund mission activities in their service area, including $12.3 million in community grants. These grants support education, screening, treatment, and research programs that contribute to reducing late-stage breast cancer diagnoses and deaths. As the local Affiliate of Susan G. Komen, which was founded in 1982, Komen South Florida works with over 500 volunteers to fulfill their promise to end breast cancer made to Susan G. Komen's sister.
This document summarizes concerns about the exploitation of fundraising for breast cancer research. It notes that while billions have been raised and donated to research, death rates from breast cancer have not significantly declined. It examines partnerships between the Susan G. Komen foundation and food companies like Yoplait and KFC whose products have been linked to higher cancer risks. While these companies partner with Komen and consumers buy their pink-ribbon branded products thinking they are helping find a cure, the companies are actually exposing more people to risk factors. It argues many partnerships have hidden "max donation" caps so companies do not donate too much, despite the promotions implying all profits will go to research. Overall it suggests more accountability is needed in breast cancer
The document announces the Solutions for Family Caregivers Expo to be held on October 18, 2014 from 9:00am to 2:00pm at the Sterling Inn Banquet & Conference Center in Sterling Heights, Michigan. The expo will feature over 90 exhibit booths, presentations from local experts on various caregiving topics, and a resource specialist to answer questions about Medicare, Medicaid and local services. Free respite care will be available for caregivers to leave their loved ones during the expo.
April 5, 2017
Crowdfunding for medical care—seeking financial contributions from a large number of donors, often via social networks, to pay medical expenses—is growing in popularity in both the US and Canada. While the practice can have tangible benefits for some patients, it also raises challenging ethical and equity questions at the social level and for individual donors and campaigners. In this lecture, Professor Valorie Crooks examined some of these questions, identified important directions for ethics-focused research, and discussed what we know about the medical expenses people are seeking to have covered.
Learn more on our website: http://petrieflom.law.harvard.edu/events/details/crowdfunding-medical-care
This document discusses strategies for continuing and growing relationships with donors after special events. It emphasizes the importance of stewardship, transparency, emotional engagement of donors, and establishing trust. Successful long-term relationships involve recognizing donor levels, communicating regularly, involving donors in additional opportunities, and providing impact updates. Partnering donors with patients, researchers, and leadership can further deepen their commitment and lead to increased giving over time.
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...Sendible
A social CRM is one of the most important aspects of keeping in contact with your social media community, clients and prospects. In this webinar we explore the extraordinarily successful social media campaign that Donald Trump undertook to win the US election and how we can learn from his approach to data, influencers and knowing your buyer personas.
We also look at other real-life examples of social media campaigns which have won and failed due to the approach companies took when targeting their buyer persona.
The agenda of this webinar:
- What we can learn from Trump’s social media campaign
- How brands can win and fail on social media
- Understanding your buyer personas
- Building a solid social CRM
- Finding and interacting with influencers
These case studies and great examples of social media successes and failures will be followed by showcasing how our tool, Sendible helps you build a social CRM, discover influencers and understand your target audience through our advanced reporting capabilities.
The full webinar video can be found at: www.youtube.com/sendible
Presenter: Luke Knight, Partnerships Manager, Sendible
1. The document discusses how technology has disrupted many areas but not yet democracy.
2. The mission of Change.org is to renew democracy by increasing civic participation through digital tools to make institutions more accountable.
3. It outlines strategies like using personal stories, efficient distribution methods, and turning individual issues into larger movements to drive systemic change.
Engaging Donors In An Online Age Sage Summit 2011Abila
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for non-profits to engage donors online such as listening to donors, making interactions and donations easy, and providing the content donors want like stories and impact information. It also provides examples of how organizations successfully engage donors through social media, video, and websites.
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for engaging donors online such as listening to them on social media, making donations easy, and giving donors what they want like impact stories and details about the organization. Examples of successful nonprofit websites and tools for engagement are also presented.
This document outlines a 3-month public relations campaign for the Monroe County Autism Foundation to increase awareness and support in their local community. The campaign utilizes social media, an e-newsletter, brochure updates, and radio advertisements focused on upcoming events. Progress will be evaluated based on engagement metrics like social media followers and interactions, newsletter registrations, event attendance and ticket sales, and donations received. The goal is to boost online presence and communication to help more families access resources.
The document discusses the history and purpose of the United Way organization. It was founded in 1887 to address welfare issues and coordinate relief services. Throughout the years it has partnered with large organizations like the NFL to raise awareness and funds. During the 2008 recession, donations and membership decreased, presenting challenges. The author plans to utilize leadership skills learned in class to rebuild membership and increase donations by getting more people involved through various awareness and fundraising events. Their goal is to educate people on where donations go and how they help the community.
Case study based on George who lost his mother who had a colon cancer This PPT shows what type Health and care required for the bereaved person. Comparison of this case with Kübler-Ross model, role of friends and society types of training and support required for the bereaved person also in this PPT
This paper discusses how helping ministries can effectively relate to psychological principles to better serve those in need. It emphasizes the importance of volunteers exhibiting high self-efficacy when assisting clients, as this allows them to maintain control over difficult interactions and deliver both positive and negative news calmly. The document also provides an example of how Rowan Helping Ministries in North Carolina carefully handles denying assistance to a client in crisis using structured forms and policies designed to support volunteers and respectfully explain decisions to clients.
Mini guida alla piattaforma adv di Twitter: strategia e gestione, targeting e bidding, analisi della performance e ottimizzazione, case studies e risorse didattiche.
Le slide della mia presentazione al corso organizzato da Baolab Comunicazione: http://www.baolab.it/portfolio-items/lavorare-con-i-social-network/
Preparing a social media crisis response planPrayukth K V
This document discusses best practices for responding to crises on social media. It begins by defining a crisis and outlining potential risks like reputational damage, misinformation, security issues, and lack of control. It then explores internal and external sources of crises and factors to consider like speed of response, visibility, unpredictability, and lack of control of social media. The document outlines phases of anticipation, response, reassurance, and lessons learned. It provides detailed guidance on preparing a crisis team and plan, responding appropriately, communicating effectively, and recovering reputation through acknowledgement, corrective action, and reassurance.
Gamification is emerging as a solution to drive consumer engagement with brands as traditional advertising becomes less effective. Global spending on social media marketing and gamification is growing. When developing a gamification strategy, brands should ask questions about their customers and prospects to understand purchase drivers and loyalty. Effective gamification strategies measure key metrics, provide feedback, offer a sense of achievement and brand identity, share knowledge through games and challenges, use strong narratives and appropriate rewards, allow users to share achievements, and recognize that gamification requires an ongoing, personalized approach rather than a one-time campaign. Examples of successful brand gamification include programs from Delta Airlines, Expedia, NBC Universal, and Verizon.
The document analyzes and evaluates the image repair strategies used by Susan G. Komen for the Cure after their decision to defund Planned Parenthood led to significant backlash. Komen initially used minimization and evasion of responsibility but their strategies were ineffective. They later took corrective action by reversing their decision and apologizing. However, the damage to their image took a long time to repair as many high-level resignations followed. Their mistakes included a lack of internal consensus, underestimating the response, and failing to control their message on social media.
The Me Fine Foundation was created to provide financial assistance to families caring for children receiving cancer treatment. It holds fundraising events in North Carolina that raised $200,000 in 2015, assisting 184 families. A situational analysis found strengths like community events and passionate volunteers, but also weaknesses such as an outdated website and lack of social media presence. To increase donations, the analysis recommends improving the digital presence through tactics used successfully by similar foundations like Susan G. Komen and St. Jude's Children's Research Hospital.
This document provides information about sponsorship opportunities with Susan G. Komen Greater Cincinnati to support the fight against breast cancer. Partners can contribute $500 or more annually through general donations, event sponsorships, fundraising, or in-kind donations. The organization has invested over $10 million locally in breast health programs and research since 1997. Last year's Race for the Cure had nearly 12,000 participants and raised over $1 million. Sponsorships provide benefits like aligning with a respected cause and increasing visibility in the community.
Komen South Florida has invested over $21 million since 2000 through events like the Race for the Cure to fund mission activities in their service area, including $12.3 million in community grants. These grants support education, screening, treatment, and research programs that contribute to reducing late-stage breast cancer diagnoses and deaths. As the local Affiliate of Susan G. Komen, which was founded in 1982, Komen South Florida works with over 500 volunteers to fulfill their promise to end breast cancer made to Susan G. Komen's sister.
This document summarizes concerns about the exploitation of fundraising for breast cancer research. It notes that while billions have been raised and donated to research, death rates from breast cancer have not significantly declined. It examines partnerships between the Susan G. Komen foundation and food companies like Yoplait and KFC whose products have been linked to higher cancer risks. While these companies partner with Komen and consumers buy their pink-ribbon branded products thinking they are helping find a cure, the companies are actually exposing more people to risk factors. It argues many partnerships have hidden "max donation" caps so companies do not donate too much, despite the promotions implying all profits will go to research. Overall it suggests more accountability is needed in breast cancer
Big Brothers Big Sisters (BBBS) is a nonprofit youth mentoring organization that matches at-risk children ages 6-18 with adult volunteers for one-on-one mentoring relationships. Founded in 1904, BBBS now has over 500 agencies across the US and serves over 270,000 children worldwide. The document provides an overview of BBBS's history, mission, programs, stakeholders, competitors, operating environment, and SWOT analysis.
This article profiles TC alumna Medea Benjamin and her work advocating for nutrition as a human right globally. As a nutritionist, she realized the root causes of malnutrition were often political issues that reduced access to adequate, healthy food. She has founded several organizations, including Global Exchange and Code Pink, to promote food justice, fair trade, and challenge militaristic policies. The author notes Benjamin believes nutrition professionals must address societal barriers to health and support large-scale policy solutions. Her message encourages using our knowledge and skills to join social movements and push for priorities that help the most vulnerable people access sufficient nutrition.
The document describes the founding and mission of Go:Goldglobal, a non-profit organization dedicated to raising awareness and funding for pediatric cancer. It was started by Sarah Rich after being affected by friends' children battling cancer. The organization aims to increase federal funding for pediatric cancer research, which currently receives only 3.8 cents of each research dollar. Go:Goldglobal hopes to educate about and support clinical trials, treatments, and ultimately finding a cure through awareness events and partnering with other organizations with similar goals.
This document evaluates and compares two websites for breast cancer awareness and information - the National Breast Cancer Foundation and Susan G. Komen For The Cure. Both websites provide up-to-date, accurate information supported by medical research and professionals. However, the National Breast Cancer Foundation website is considered more thorough with facts and information on diagnosis, treatment and research, while the Susan G. Komen website focuses more on raising awareness.
This document evaluates and compares two websites for breast cancer awareness and information - the National Breast Cancer Foundation and Susan G. Komen For The Cure. Both websites provide up-to-date, accurate information supported by medical research and professionals. However, the National Breast Cancer Foundation website is considered more thorough with facts and information on diagnosis, treatment and research, while the Susan G. Komen website focuses more on raising awareness.
Celebrating 10 Years of Great Journalism Fostered by the Dennis A. Hunt Fund ...reportingonhealth
This document provides information about the Dennis A. Hunt Fund for Health Journalism, which has supported over 60 journalists over the past 10 years in producing impactful investigative journalism projects related to community health issues. Some of the projects have led to policy changes and community improvements, such as increased access to healthcare and reductions in environmental toxins. The fund continues to support new classes of journalists each year in addressing important health topics.
Hospice Foundation of America: The Being Mortal project began in February 2016. More than 650 organizations have
partnered to engage their local communities in 771 Being Mortal events. Preliminary outcomes indicate that 96% of audience members for the first time will decide on the person they want to make their healthcare decisions if they are unable, think about their end-of-life care preferences, and communicate those wishes to a loved one. Contact for Amy Tucci, CEO at atucci@hospicefoundation.org.
The document provides 5 story ideas for local news coverage on health reform:
1) Stories of medical bankruptcies in the local community.
2) Profiling local residents on how current health costs affect their care and how reform may impact them.
3) Potential cuts to local health budgets and how that could lengthen wait times.
4) Rationing of care for the uninsured and long wait times for certain procedures and medications.
5) Challenges for those between 50-65 in obtaining health insurance due to pre-existing conditions.
Superstorm Sandy & the Red Cross for AMA AtlantaTerri Thornton
Ruben Brown of the American Red Cross and I presented this to the nonprofit SIG of the American Marketing Association's Atlanta chapter on August 27, 2013. It has tips that other nonprofits can use to promote their causes on social media.
This document analyzes the crisis communication strategies used by Susan G. Komen and Planned Parenthood during Komen's controversial decision to defund Planned Parenthood in January 2012. It finds that Komen relied on instructing responses through statements, while Planned Parenthood leveraged social media to engage supporters and frame the issue. Planned Parenthood's preparedness and experience with crises allowed it to dominate the narrative. The crisis highlighted how Komen was unprepared to respond strategically and lost control of the conversation.
Dallas morning news voter guide united states representative district 4 dem...rath4thekids
This document provides biographical information about two candidates running for United States Representative in District 4: Lander Bethel and Catherine Krantz. It includes their contact information, occupations, education backgrounds, civic involvement experience, fundraising details, and answers to questions about their reasons for running and why voters should choose them.
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
Message-Candidate-Campaign. What are you going to say? Who is going to say it? And how will you roll out your agenda to the public? And when all else fails: Declare Victory! In this digital is eternal world what is the best way to handle issues management whether in a political setting or as a non-profit?
JEWEL THIEF
The Nirav Modi scam exposes the fragility of India’s banking system; a combination of lax corporate governance, corrupt officers, antiquated security and rogue businessmen. It spotlights other rich, well-connected wilful defaulters
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
2. Jan.
31: Planned Parenthood makes announcement
stating Susan G. Komen will cut funding to the
organization.
Feb. 1: Susan G. Komen issues a response to
Planned Parenthood’s statement.
Feb. 2: Susan G. Komen posts social media
statements, but do not directly address the issue.
Feb. 3: The decision to cut funding to Planned
Parenthood is reversed by Susan G. Komen.
2
3. “We urge everyone who has participated in this conversation across
the country over the last few days to help us move past the issue.”
Feb.
7: Karen Handel, senior vice president,
resigns.
Feb. 7: Susan G. Komen founder and CEO Nancy G.
Brinker issues statement, taking accountability for
mishandling the situation with Planned Parenthood.
Aug. 8: AP publishes story stating the president
and founder of Susan G. Komen are stepping down.
3
5.
Board of Directors
Shareholders
Fund Development
Committee
Republicans
Conservative organizations
Catholic Church
Conservative Leaders and
Donors
Anti-abortion rights groups
Americans United for Life
Perceived key stakeholders/publics
Volunteers
Employees/affiliates
Donors or sponsors
Survivors/those fighting
Racers
Supporters of Planned
Parenthood
Supporters of the cause
Healthcare advocates for
the underserved
Part of a larger women’s
health care community
Realistic stakeholders/publics
5
6.
Did not respond
immediately
Defensive stance
Showed no remorse
Did not address key
audiences or truly
acknowledge concerns
No real communication
with key affiliates
At times, lack of
communication was best
Do not add fuel to the fire
“We are dismayed and extremely
disappointed that actions we
have taken to strengthen our
granting process have been
widely mischaracterized. It is
necessary to set the record
straight.” -Susan G. Komen
"The seven California Affiliates of
Susan G. Komen for the Cure are
strongly opposed to Komen
National's new grant-making
policy,"
-Message to California's
congressional delegation.
6
7. “Avoiding this kind of controversy was the very
reason Komen chose a quiet ending to its
relationship with Planned Parenthood.”
–John Raffaelli, Susan G. Komen Board Member
What do you think of the statement? How could
he have better communicated with the public?
7
9. Planned Parenthood Facebook Page
Date
Message
Jan. 31,
2012
BREAKING: We’re very disappointed to announce that anti-choice groups have
successfully intimidated and pressured the Susan G. Komen Foundation to end
funding for lifesaving breast cancer screenings for women at Planned Parenthood
health centers. Komen has been an ally and supported PP health centers to
provide nearly 170,000 breast exams in the past 5 years – and we’re determined
to make sure it won’t stop thousands of women from getting the care they
need. Stay tuned.
Jan. 31,
2012
We’re taking steps to ensure that Planned Parenthood and the breast health
programs our health centers provide remain strong and accessible to the
thousands of women who rely on them every year. Women’s lives can’t afford to
be caught up in political battles, and we appreciate any amount you can
give.
Feb. 1,
2012
We have been overwhelmed by the outpouring of support we’ve received since
yesterday’s announcement that Susan G. Komen will stop funding breast cancer
screenings at PP health centers. On Facebook, Twitter & all over the Internet –
your voice cannot be missed. Check out this open letter from one of our
activists – and ADD YOUR NAME if you stand with Planned Parenthood and health
care for all women!
Feb. 1,
2012
Are you? Share! [A photo accompanied this post – a pink square with white
lettering, stating “Still standing with Planned Parenthood.”
9
10. Susan G. Komen Facebook Page
Date
Message
Feb 1,
2012
At Susan G. Komen for the Cure, the women we serve are our highest priority in
everything we do. Last year, we invested $93 million in community health
programs, which included 700,000 mammograms. Additionally, we began an
initiative to further strengthen our grants program to be even more outcomesdriven and to allow for even greater investments in programs that directly serve
women. We also implemented more stringent eligibility and performance criteria to
support these strategies. While it is regrettable when changes in priorities and
policies affect any of our grantees, such as a longstanding partner like Planned
Parenthood, we must continue to evolve to best meet the needs of the women we
serve and most fully advance our mission. It is critical to underscore that the
women we serve in communities remain our priority. We are working together with
Komen Affiliates to ensure there is no interruption or gaps in services for women
who need breast health screenings and services. Grant making decisions are not
about politics – our priority is and always will be the women we serve. Making this
issue political or leveraging it for fundraising purposes would be a disservice
to women.
Feb. 1,
2012
Susan G. Komen has spent 30 years providing real help to low-income, uninsured
and underinsured women, and recent changes to Komen’s granting policies only
reinforce our commitment. Recent reports about those policies aren’t getting it
right. See the real story from SGK Founder and CEO Nancy G. Brinker in the Straight
Talk video.
10
11. Susan G. Komen began reacting to online
content on Twitter at the height of the crisis.
Planned Parenthood released consistent content
before, during and after the disagreement with
Susan G. Komen.
11
13. Media Source
Fox 16 - Online
San Francisco
Chronicle
Title
Cancer charity halts
grants to Planned
Parenthood
Komen affiliates blast
cuts to Planned
Parenthood
New York Times
Outcry is Fierce to Cut in
Funds by Cancer Group
Huffington Post
Susan G. Komen Loses
Support After Planned
Parenthood Decision
Fox 16 –
Broadcast
ABC News, GMA
NBC Nightly
News
Tone
Informational
Balanced
Critical
Local
Confrontational
Political
Informal
Personable
Descriptive
Words
“creating a bitter rift,
linked to the abortion
debate”
“Since the backlash
against Komen”
“with rising dissension in
its own ranks and a
roiling anger”
“Komen has faced a
massive social media
backlash…with angry
people”
Cancer charity halts
grants to Planned
Parenthood
Positive
Local
“It sounds like in the
short run this is not going
to hurt Planned
Parenthood”
Planned Parenthood
Donations Soar After
Funding Stripped by
Susan G. Komen Breast
Cancer Foundation
Critical
Political
“Brinker has offered
changing explanations for
decision”
---
Negative
Accusatory
“Komen CEO Nancy
Brinker struggled to
contain the damage”
13
14. “Her comments directly contradicted
those of John D. Raffaelli, a Komen
board member and Washington lobbyist,
who told The New York Times on
Wednesday that Komen made the
changes to its grant-making process
specifically to end its relationship with
Planned Parenthood.”
14
15.
Online
AP story
Susan G. Komen spokeswoman, Planned
Parenthood affiliates, Planned Parenthood
president, anti-abortion group
Overview of the situation with different
perspectives
Broadcast
Local story
Little Rock Susan G. Komen & Planned
Parenthood staff
Greater time allocated to Susan G. Komen
spokeswoman, explanation, promotion
Print
Local story
California Susan G. Komen affiliates
statement, local Planned Parenthood,
California senator
Attention on affiliates who were
separating from the national decision
15
16. Conflicting
reasons
Grant Requirements
(direct service, stronger
performance)
Statement from Nancy Brinker
Investigation
Barring grants to organizations
under investigation from
Leslie Aun, spokeswoman
Timeliness
Emotion
vs. Ration
Political Argument
Multiple Voices
Boards
Affiliates
16
17. Given her political history and background, do
you think Nancy G. Brinker, the former CEO,
was the best spokesperson for the crisis?
17
19.
Loss of staff members and
volunteers
Loss of financial support
New York Times 11/8/12: “I
personally wouldn’t walk for
Komen”
19% fewer volunteers
$50,000 in corporate
sponsorships for the Race for
the Cure
Bad press continues via
social media
Harris Interactive Study
“Brand health” declines by
21%
Second largest drop ever seen
19
21. Notable Quotes
“Mutually
agreed” to
decision
“So non political”
Not prepared for
“vicious mugging”
“A bunch of schoolyard
thugs”
Disappointed with
Susan G. Komen’s
surrender
21
22. "When I learned that Komen provided
breast cancer screenings and
treatment for uninsured, low-income
women, I knew I had to participate in
the Susan G. Komen Global Race for
the Cure even though it would be just
one week after my last chemo
treatment."
Use of personal stories to
reinvigorate support
“31 Days of Impact” Blog
“Remind people that
you are saving lives.”
“I am Susan G. Komen” Campaign
-Daniel Diermeier, author of
“Reputation Rules”
22
23. Do you think using “everyday” people as
the voice of the organization will be an effective
communication and rebuilding strategy?
23
24. Bad press still exists but dialogue is
slowly shifting
Anti-Komen FB Page
Key Shifts
1. Opponents change conversations
2. Susan G. Komen interacts with key
publics via social media
24
26. No
immediate response
Message was defensive
Listening
and engaging is more important
Message
was not consistent
Did not truly reach their key stakeholders
and publics
Failed to see power of social media
26
27. • Diminishment
• Denied intent to harm women who benefit from Planned
Parenthood
• Bolstered by talking about all the things done to help women
• Minimized by stating that Planned Parenthood still receives some
grants and can apply for grants in the next year
• Justified the decision by wrapping it in a principle – uphold and
advance the mission statement
• Post Reversal Strategy: Rebuilding
• Addressed the political accusations
• Released statement by CEO Nancy G. Brinker and the board of
directors
“It is our hope and we believe it is time for everyone involved to pause, slow
down and reflect on how grants can most effectively and directly be
administered without controversies that hurt the cause of women. We urge
everyone who has participated in this conversation across the country over
the past few days to help us move past this issue.”
27
29. • Timing of the Announcement
• Not during election time
• Be ready to respond after announcement
• Include a statement that addresses where funding
will go in place of Planned Parenthood to cover those
services/programs
• Have a consistent message across all internal and
external communication efforts
• Communicate with board members and individual
affiliates and prepare them with media training.
29
30. • Be open and realistic about how much granted to
Planned Parenthood
• Dedicated social media team
• Respond to social media with approved responses
• Use third-party sources and testimonials for support
• Communicate better with Planned Parenthood
• Backlash would still happen but not to same extent
30
33.
1. Associated Press (2012, February 1). Cancer charity halts grants to Planned
Parenthood. Fox 16. Retrieved April 27, 2013, from
http://www.fox16.com/news/story/Cancer-charity-halts-grants-to-PlannedParenthood/Q0iCrvrZk0uHg9ThBmc1Iw.cspx.
2. Cancer charity halts grants to Planned Parenthood. (2012, February 1). Broadcast.
Little Rock: Fox 16. Retrieved April 27, 2013, from
http://www.fox16.com/news/story/Cancer-charity-halts-grants-to-PlannedParenthood/Q0iCrvrZk0uHg9ThBmc1Iw.cspx.
3. Colliver, V. (2012, February 3). Komen blast cuts to Planned Parenthood. San
Francisco Chronicle. Retrieved April 27, 2013 from
http://www.sfgate.com/health/article/Komen-affiliates-blast-cuts-to-PlannedParenthood-2976506.php.
4. Preston, J., & Harris, G. (2012, February 2). Outcry is Fierce to Cut in Funds by
Cancer Group. The New York Times. Retrieved April 27, 2013 from
http://www.nytimes.com/2012/02/03/us/komen-foundation-urged-to-restoreplanned-parenthood-funds.html?_r=1&.
5. Bassett, L. (2012, February 1). Susan G. Komen Loses Support After Planned
Parenthood Decision. Huffington Post. Retrieved April 27, 2013 from
http://www.huffingtonpost.com/2012/02/01/susan-g-komen_n_1247262.html.
6. Planned Parenthood Donations Soar After Funding Stripped by Susan G. Komen
Breast Cancer Foundation (2012, Febraury 3). Broadcast. ABC News. Retrieved April
27, 2013 from http://www.youtube.com/watch?v=Vpw9I6eAO6k.
7. Tan, T. (2012, February 2). Komen vs. Planned Parenthood: CEOs Speak Out.
Broadcast. Texas Tribune. Retrieved April 27, 2013 from
http://www.texastribune.org/m/story/36703/.
33
34.
8. Benning, T. (2012, February 3, 2012). Komen apologizes for ‘recent
decisions,’ pledges to continue funding Planned Parenthood. Dallas News.
Retrieved April 24, 2013 from
http://thescoopblog.dallasnews.com/2012/02/komen-apologizes-forrecent-de.html
9. Nolan,C., Tata, S. (2012, February 2). Susan G. Komen Pulls Planned
Parenthood Funding. NBC Los Angeles. Retrieved April 24, 2013 from
http://www.nbclosangeles.com/news/local/Susan-G-Komen-PullsPlanned-Parenthood-Funding-138541484.html
10. Flock, E. (2012, February 2). Susan G. Komen’s funding cut to Planned
Parenthood only latest in string of controversies. The Washington Post.
Retrieved April 24, 2013 from
http://www.washingtonpost.com/blogs/blogpost/post/susan-g-komensfunding-cut-to-planned-parenthood-only-latest-in-string-of-controversies/
2012/02/01/gIQAeQlXhQ_blog.html
11. Scudder, V. (2012, April 11). Lessons from the Susan G. Komen Planned
Parenthood Debacle. PRSA. Retrieved April 24, 2013 from
http://www.prsa.org/Intelligence/TheStrategist/Articles/view/
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12. Gaudet, G Lessons from the Komen Controversy. GaggleAMP. Retrieved
April 27, 2013 from
https://gaggleamp.com/blog/lessons-from-the-komen-controversy/
13. Kliff, S (2012, February 3). Susan G. Komen foundation revises policy
that barred Planned Parenthood funding. The Washington Post. Retrieved
April 28, 2013 from
http://www.washingtonpost.com/business/economy/komen-revisesfunding-policy/2012/02/03/gIQAVRa3mQ_story.html
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Planned Parenthood: Who handled PR better? The last Bag of Funyuns.
Retrieved April 25, 2013 from
http://mgdcomml.blogspot.com/2013/01/relating-to-public-susan-gkomen-vs.html?zx=e573c8ed65b07483
15. Scudder, V (2012, April 11). Lessons from the Susan G. Komen Planned
Parenthood Debacle. The Public Relations Strategist. Retrieved on April
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9721/1047/Lessons_from_the_Susan_G_Komen_Planned_Parenthood
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Wide Support. The New York Times. Retrieved on April 27, 2013 from
http://www.nytimes.com/2012/11/09/giving/komen-foundation-worksto-regain-support-after-planned-parenthood-controversy.html?
pagewanted=all&_r=1&
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36