This document from Copper Abstract Inc provides tips for crisis planning and prevention. It recommends auditing company documents, executives' online profiles and finances, management procedures, employee behaviors, and social media accounts for any issues that could lead to reputational damage if publicly known. Conducting these audits and having crisis plans in place can help avoid costly crisis response by addressing problems early. The document stresses the importance of considering some level of crisis planning for all companies.

1. Crisis Planning and Prevention
A summary to guide your company.
Prevention is easier and cheaper
then crisis response.
Copper Abstract Inc
www.copperabstract.com

2. Document Audit
Look through the companies documents for
any procedures which could be damaging.
There is not a checklist for this but you
might think “How would this look if it was
public”
Copper Abstract Inc
www.copperabstract.com

3. Executive Audit
Discuss online profiles and the public
exposure they present along with security
such as password complexity and changing
the passwords for profiles and email. Discuss
privacy options for profiles and how they
might handle that. Once again, what if
everything they posted was public… how
would that affect the company.
Copper Abstract Inc
www.copperabstract.com

4. Executive Audit
Financials: Do the Financials of the
Executive align with the
demographics of the consumer base.
Items that may be damaging are
massive party donations or large
donations to local officials.
Copper Abstract Inc
www.copperabstract.com

5. Management Audit
For each type of crisis does the
management know what to do? How
do they access information if the
building they worked in was gone?
Do they have access to Clients,
Employees, Distributors Etc.
Copper Abstract Inc
www.copperabstract.com

6. Management Audit
What types of liberties does the
management have? Do they have to
much power? Who monitors them as
they work directly with the face of
your company.
Copper Abstract Inc
www.copperabstract.com

7. Comprehensive Crisis Audit
Spend some time among the people
handling clients one on one. Are there any
employees that are potential threats to the
credibility of your company. Hang out in the
break rooms and local spots they go to after
work. They are the face of your company
after all.
Copper Abstract Inc
www.copperabstract.com

8. Comprehensive Crisis Audit
Do employees now what to do in
incidents involved in the workplace?
How can the stop small problems
from becoming big problems. With
the internet consumers can spread a
bad action very fast.
Copper Abstract Inc
www.copperabstract.com

9. Online Presence
Do the people that handle the social
media accounts have a personaly bad
track record on their personal
accounts? Do they Feel great about
their job? Anything less and you could
risk some rogue tweets or posts.
Copper Abstract Inc
www.copperabstract.com

10. Sampling Crisis Prevention
This is just a sampling of crisis
prevention tips presented in the
hopes that even companies who
might not hire a firm like ours at least
consider some crisis planning and
prevention
Copper Abstract Inc
www.copperabstract.com

11. This is just a sampling of crisis prevention
tips presented in the hopes that even
companies who might not hire a firm like
ours at least consider some crisis planning
and prevention. You may also find more
information about crisis management on
our website
www.copperabstract.com
Copper Abstract Inc
www.copperabstract.com