The document discusses guidelines for effective social media management. It recommends selecting social media team members who understand the company's demographic audience and strategic goals. It also suggests giving teams access to management, media assets, and support systems to respond quickly to issues. Finally, it stresses the importance of having clear guidelines around what teams can post, a comprehensive crisis plan, and ensuring personal social media accounts do not reflect poorly on the company.

1. Social Media Management
Social Media teams are better off if they
have some guidelines to work with so
they represent the company
appropriatly
Copper Abstract Inc
www.copperabstract.com

2. Who?
Picking the right people for this job is
essential they should have a flare for
your demographic audience and a clear
vision of where the company is headed.
First step? How do they handle their
own social media accounts.
Copper Abstract Inc
www.copperabstract.com

3. What?
What are they allowed to post. What
is their best source of information
and more importantly what are they
not allowed to post.
Copper Abstract Inc
www.copperabstract.com

4. C-Suite Access
Yes they need access to various levels
of management. In the online world
information travels fast and they may
need special permissions at a
moments notice.
Copper Abstract Inc
www.copperabstract.com

5. Support access
They may need support access.
Customers expect to be able to get
support via Facebook, Twitter Etc.
Using programs such as Hootsuite
they could assign support tweets to
the appropriate personnel.
Copper Abstract Inc
www.copperabstract.com

6. Media Access
Your Social Media team whether
internal or external can become a
power house if they have access to
traditional media items such as TV
commercials, press conferences,
Photographers etc.
Copper Abstract Inc
www.copperabstract.com

7. A little liberty
Since they are at the front line they may know
what the best channels are for your
demographics. If your audience is teens you
might want to be on Pheed…Did you even know
about that network??? It is huge among teens
at the moment this presentation was made the
exact numbers were not available but it is the
number one downloaded Apple application.
Copper Abstract Inc
www.copperabstract.com

8. Comprehensive Crisis Audit
Do employees know what to do in
incidents involved in the workplace?
How can the stop small problems
from becoming big problems. With
the internet consumers can spread a
bad action very fast.
Copper Abstract Inc
www.copperabstract.com

9. Online Presence
Do the people that handle the social
media accounts have a personally bad
track record on their personal
accounts? Do they Feel great about
their job? Anything less and you could
risk some rogue tweets or posts.
Copper Abstract Inc
www.copperabstract.com

10. What is the Story?
They are telling a story of your
company. They need a clear
understanding of what their mission
is. It is not to get likes but to create
engagement and for that you need a
story.
Copper Abstract Inc
www.copperabstract.com

11. Copper Abstract provides a complete social
media management program and also
offers social media training should you
choose to run your social media team in
house.
www.copperabstract.com
Copper Abstract Inc
www.copperabstract.com