This press kit provides guidance on obtaining local media coverage for community projects and organizations. It recommends focusing on stories that feature a local "first," ambitious local projects, or those that showcase overcoming obstacles. The kit outlines best practices for crafting press releases, contacting journalists, preparing spokespeople for interviews, and evaluating effectiveness. Key steps include writing a catchy 1-page press release, targeting local media contacts one week before an event, and following up to build ongoing relationships.