This pptx is about social media management and crisis faced by society on digital platform.

1. SOCIAL MEDIA
CRISIS
MANAGEMENT
A step by step guide to mitigating online risk
Name Roll No.
Aditi Sangar PGP25030
Garima Wadhwa PGP25130
Priya Gupta PGP25264
Mayank Singhal PGP25208
Gaurav Singh PGP25133
Bhavishya Sharma PGP25101
Ashutosh PGP25088

2. Tackling harmful content on Social Media
An Overview
 Social media (Its algorithms and best practices constantly change)
 Trends, hashtags, emoji's, and GIFs fluctuate (Shapes evolving digital
environment)
 Spike in Harmful content (Hate speech, Spam, etc.)
 Harmful content (includes dangerous texts, photos, and emoji's)
 Lack of adequate solutions, training, or resources.
 Need to know how to recognize threat, when to delete comments,
when to respond, and when to escalate.
 Ignoring issues and harmful content exposes to irreversible damage.
 Can minimize the problems by planning and addressing potential
risks.

3. How to effectively navigate and mitigate
CRISES
 Recognize potentialrisks and threats, including third-party
associations
 Define whatconstitutes harmfulcontenton socialmedia
channels
 Establishprotocols for monitoring, moderating,and
escalation
 Develop policieson howto respondto types of harmful
content
 Regularlyreviewandupdate policiesto adaptchanges in
socialmedia platforms and trends
 Learnfrompastcrisesto improve practices

4. Preparing for the Inevitable crisis
 Actively mitigating risks by defining content (what is tolerated, when to
intervene, remove content, block users, or respond)
 Knowing what action in advance saves time when unforeseen risks
emerge, requiring accurate responses.
 Companies should mitigate harmful content and safeguard reputation
 Social media crises have diverse consequences (including the rapid
spread of misinformation and exploitation of brands)
 Accurately categorizing content
 Brands are more vulnerable than ever (means being prepared is critical)

5. Gearing up with Solutions & Strategies
 Monitoring data enables to identify and take steps to prevent a small
risk into a major crisis.
 Businesses should not wait until a crisis occurs to determine how to
respond to issues.
 Right solutions and strategies lessen impact of crisis or eliminate it
altogether.
 Combination of AI and human intelligence helps cover all social media
platforms, 24/7, across all time zones.
 Studies have shown a proactive approach decreases the impact of
crises by 40%, resulting in less financial damage, lower recovery costs,
and reduced strain on employees.
 Additionally, it has successfully prevented one in three crises from
happening altogether

6. Building a resilient business for the
future
 Understanding social media channels and stay updated
on latest technologies.
 Develop clear policies and strategies (for effectively
managing harmful content)
 As a brand strives for consistency, allowing for flexibility
is necessary.
 Develop effective crisis prevention strategies, businesses
should examine past incidents.
 Identify areas for improvement.
 Must learn from previous challenges and use as
opportunities.