Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk. Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. Moreover, 43% of companies have less then one full-time equivalent (FTE) dedicated to managing social media risk.
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Guarding the Social Gates: The Imperative for Social Media Risk Management
1. Guarding the Social Gates:
The Imperative for Social Media Risk
Management
August 9, 2012
By Alan Webber
With Charlene Li and Jaimy Szymanski
Includes input from 42 ecosystem contributors