Why is good copywriting so effective in turning website visitors into buyers?
The reason is that there are techniques copywriters know and use to elicit an emotional response from their readers.
This is why businesses pay good copywriters so much for their services.
In this short 39 page guide, you are about to discover the secrets behind the world's greatest marketing copy and persuasive sales letters.
By the end of the guide, you'll be able to put these secrets to work for yourself - so that you, too, can craft and assemble better copy for your business - "copy that converts."
As the Prince Of Print himself, the great Gary Halbert once said, "The Written Word Is the Strongest Source of Power in The Entire Universe."
The customer satisfaction survey is a feedback survey that will ask the customer how satisfied they are with your products or services. It usually consists of one question that covers everything that a company wants to know about customer satisfaction.
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Introducing Commission Miner - Discover the
Secrets to Mining Affiliate Commissions with Ease! Inside this
eBook, you will discover the topics about the secrets to
supercharging your affiliate commissions using these little-known
techniques that blow most affiliate marketers techniques away,
how to blow your competition out of the water by becoming an
authority in your niche and becoming the go-to person in your
market, the hidden affiliate marketing tactics that can increase
your conversions (and sales) by such an astonishing rate you'll
never believe it, the real keys to affiliate marketing success - the
methods the top super affiliates use to make millions of dollars per
year and so much more!
ClickBank is a global internet retailer and affiliate marketplace. ClickBank was founded in 1998 and is privately-held. The company has more than six-million clients worldwide which secured it in becoming the 87th largest Internet retailer in North America.
Buy Button or Back Button: How Website Writing Can Engage – or Deter – CustomersTom Tortorici
Good web design is really important, but it's the writing determines whether people looks closer, or look elsewhere. Explore 13 interesting insights that help you truly connect with readers.
The customer satisfaction survey is a feedback survey that will ask the customer how satisfied they are with your products or services. It usually consists of one question that covers everything that a company wants to know about customer satisfaction.
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Introducing Commission Miner - Discover the
Secrets to Mining Affiliate Commissions with Ease! Inside this
eBook, you will discover the topics about the secrets to
supercharging your affiliate commissions using these little-known
techniques that blow most affiliate marketers techniques away,
how to blow your competition out of the water by becoming an
authority in your niche and becoming the go-to person in your
market, the hidden affiliate marketing tactics that can increase
your conversions (and sales) by such an astonishing rate you'll
never believe it, the real keys to affiliate marketing success - the
methods the top super affiliates use to make millions of dollars per
year and so much more!
ClickBank is a global internet retailer and affiliate marketplace. ClickBank was founded in 1998 and is privately-held. The company has more than six-million clients worldwide which secured it in becoming the 87th largest Internet retailer in North America.
Buy Button or Back Button: How Website Writing Can Engage – or Deter – CustomersTom Tortorici
Good web design is really important, but it's the writing determines whether people looks closer, or look elsewhere. Explore 13 interesting insights that help you truly connect with readers.
Creative That Works: Design & Copy Best Practices for Better MarketingGreenRope
Hear from Postalytics CEO, Dennis Kelly and Marketing Expert & Creative Director, Julian Gratton to learn about the psychology of design & copy in direct mail marketing and it's unique value for your strategy!
For your business to grow and survive in today's media-saturated world, you need strong copy. And it needs to work on the web.
In this slide deck, originally created for a live copywriting workshop, you'll discover ideas to write copy that grows your brand and gets an immediate positive response.
Establish Strong Rapport at The First Minute of The First Meeting with Any Cu...Sekke SESSE
There are, you know, seven steps in the Sales Process:
1) Prospecting: identifying potential customers
2) Establishing Rapport: is about highlighting common interests and establishing a mutual feeling of friendliness
3) Identifying Needs: Why the customer will buy your products
4) Presenting your Product: What are the reasons to buy your products
5) Overcoming Objections: Making sure your customer knows what they are buying
6) Closing Sales: Terms and Conditions agreed Money Exchanged
7) Getting Repeat Sales and Referrals: The wealth of any sales transaction... Repeatability!
If you want more learning about prospecting, identifying needs, making powerful presentation, overcoming objections, closing sales, getting repeat sales and referrals, that little book is not the place to come.
But if you mostly want to establish strong rapport at the first minute of the first meeting with any Customer, Client, or Patient, you will like this book just fine.
Because it gives you a straight shortcut to establish strong rapport at the first minute of the first meeting with any Customer, Client, or Patient.
Have you ever wondered why you were able to get that sense of affinity at the very first meeting with one Customer, Client, or Patient, while with another one, even after several meetings, that sense of affinity was still missing?
Well it’s because of some of the secrets will to find out in this book.
In fact, you are about to uncover...
- Why you easily get a sense of affinity with one customer, client, or patient (page 20)
- Why it's missing to get that sense of affinity with another one (page 23)
- Why sales skills or persistence cannot enable to get that sense of affinity (page 39)
- How 1 Invisible Force totally governs the ability to get that sense of affinity (page 39)
- How YOU CAN master this force…get Strong Rapport at The First Minute of The First Meeting with any Customer, Client, or Patient (page 43)
- And much, much more!
If you've ever struggled on your path to get a strong affinity with any Customer, Client, or Patient, this guide will give THE ANSWER you're looking for.
Be empowered to apply what you learn…get strong affinity…and establish strong rapport at the first minute of the first meeting with any Customer, Client, or Patient.
And get ready to be transformed by THE SECRET to establish instant and strong rapport with Customer, Client, or Patient.…
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Usage of English words is very essential for a successful and effective marketing strategy. Which words are neuro-psychological activators are very important to understand and analyse. In addition, the slogans of companies are also an important dimension to achieve the surprise. Without a catchy slogan, no company can flourish. Last but not the least, email appointments.
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes you can use.
Future proof your customer experience with 2018 trends innovationChantel Botha
Our needs are fundamentally not changing, but how we meet those needs are radically shifting.
Join this innovation workshop to look at the current consumer trends and how that is changing customer expectations.
Explore in lively group discussions, how businesses can anticipate better, come up with radical innovation before consumers get bored or find another product or service that better meets their needs.
BrandLove will also present their top trends for 2018 that they believe will change how consumers will want experience brands in the future.
What Else…The TWO WORDS Responsible For Over 18 Million DollarsAlecia Stringer
You’re going to think VERY differently of the phrase “What Else” after you read this article. Hey there, my name is Aaron Hillyer and I’m excited for you. Imagine being able to create jaw-dropping results on demand! As you’re reading this article, you’ll begin transforming into a powerful moneymaking machine with unlimited potential. This is because you’re going to learn and understand how to apply the two words that have been responsible for generating over 18 MILLION (yes that’s million) dollars!
Don’t read every word of this article if you don’t want to transform into a powerful money making machine.
Building your brand for freelancers and consultantsMolly O'Kane
Consultants and freelancers encounter unique challenges, participants will explore the ways to build a strong personal brand and market presence, and practice communicating the value of their time and expertise. Attract the customers you love working with.
The most fun you can have with your clothes on!Piyush Kumar
This was a presentation made by the team of FCB-Ulka for the Advertising Induction for FMS, Delhi in August 2007. The presentation was led by Sanjeev Bhargava, COO, FCB-Ulka alongwith Maulshree Kalotia and Piyush.
How to get into the hearts of your audience with the emotional branding tacti...Truong Bomi
01. Draw on basic emotional triggers
02. Design for holidays and seasons
03. Use a powerful combination of imagery and language
04. Design only for your audience
Creative That Works: Design & Copy Best Practices for Better MarketingGreenRope
Hear from Postalytics CEO, Dennis Kelly and Marketing Expert & Creative Director, Julian Gratton to learn about the psychology of design & copy in direct mail marketing and it's unique value for your strategy!
For your business to grow and survive in today's media-saturated world, you need strong copy. And it needs to work on the web.
In this slide deck, originally created for a live copywriting workshop, you'll discover ideas to write copy that grows your brand and gets an immediate positive response.
Establish Strong Rapport at The First Minute of The First Meeting with Any Cu...Sekke SESSE
There are, you know, seven steps in the Sales Process:
1) Prospecting: identifying potential customers
2) Establishing Rapport: is about highlighting common interests and establishing a mutual feeling of friendliness
3) Identifying Needs: Why the customer will buy your products
4) Presenting your Product: What are the reasons to buy your products
5) Overcoming Objections: Making sure your customer knows what they are buying
6) Closing Sales: Terms and Conditions agreed Money Exchanged
7) Getting Repeat Sales and Referrals: The wealth of any sales transaction... Repeatability!
If you want more learning about prospecting, identifying needs, making powerful presentation, overcoming objections, closing sales, getting repeat sales and referrals, that little book is not the place to come.
But if you mostly want to establish strong rapport at the first minute of the first meeting with any Customer, Client, or Patient, you will like this book just fine.
Because it gives you a straight shortcut to establish strong rapport at the first minute of the first meeting with any Customer, Client, or Patient.
Have you ever wondered why you were able to get that sense of affinity at the very first meeting with one Customer, Client, or Patient, while with another one, even after several meetings, that sense of affinity was still missing?
Well it’s because of some of the secrets will to find out in this book.
In fact, you are about to uncover...
- Why you easily get a sense of affinity with one customer, client, or patient (page 20)
- Why it's missing to get that sense of affinity with another one (page 23)
- Why sales skills or persistence cannot enable to get that sense of affinity (page 39)
- How 1 Invisible Force totally governs the ability to get that sense of affinity (page 39)
- How YOU CAN master this force…get Strong Rapport at The First Minute of The First Meeting with any Customer, Client, or Patient (page 43)
- And much, much more!
If you've ever struggled on your path to get a strong affinity with any Customer, Client, or Patient, this guide will give THE ANSWER you're looking for.
Be empowered to apply what you learn…get strong affinity…and establish strong rapport at the first minute of the first meeting with any Customer, Client, or Patient.
And get ready to be transformed by THE SECRET to establish instant and strong rapport with Customer, Client, or Patient.…
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Usage of English words is very essential for a successful and effective marketing strategy. Which words are neuro-psychological activators are very important to understand and analyse. In addition, the slogans of companies are also an important dimension to achieve the surprise. Without a catchy slogan, no company can flourish. Last but not the least, email appointments.
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes you can use.
Future proof your customer experience with 2018 trends innovationChantel Botha
Our needs are fundamentally not changing, but how we meet those needs are radically shifting.
Join this innovation workshop to look at the current consumer trends and how that is changing customer expectations.
Explore in lively group discussions, how businesses can anticipate better, come up with radical innovation before consumers get bored or find another product or service that better meets their needs.
BrandLove will also present their top trends for 2018 that they believe will change how consumers will want experience brands in the future.
What Else…The TWO WORDS Responsible For Over 18 Million DollarsAlecia Stringer
You’re going to think VERY differently of the phrase “What Else” after you read this article. Hey there, my name is Aaron Hillyer and I’m excited for you. Imagine being able to create jaw-dropping results on demand! As you’re reading this article, you’ll begin transforming into a powerful moneymaking machine with unlimited potential. This is because you’re going to learn and understand how to apply the two words that have been responsible for generating over 18 MILLION (yes that’s million) dollars!
Don’t read every word of this article if you don’t want to transform into a powerful money making machine.
Building your brand for freelancers and consultantsMolly O'Kane
Consultants and freelancers encounter unique challenges, participants will explore the ways to build a strong personal brand and market presence, and practice communicating the value of their time and expertise. Attract the customers you love working with.
The most fun you can have with your clothes on!Piyush Kumar
This was a presentation made by the team of FCB-Ulka for the Advertising Induction for FMS, Delhi in August 2007. The presentation was led by Sanjeev Bhargava, COO, FCB-Ulka alongwith Maulshree Kalotia and Piyush.
How to get into the hearts of your audience with the emotional branding tacti...Truong Bomi
01. Draw on basic emotional triggers
02. Design for holidays and seasons
03. Use a powerful combination of imagery and language
04. Design only for your audience
Writing good copy entails being able to sell your reader just about anything by demonstrating it’s real benefits and utilizing key strategies in your material.
The most beneficial way to do that is to follow some different rules that are an awesome way to better your chances of selling your product. Being persuasive is your most beneficial skill when writing copy, and that's accented most by your power to showcase the advantages of whatever you're selling.
********************************************************************
THE KEY WITH CLICK AND BANK IS EVERYTHING IS AS SIMPLE AS IT POSSIBLY COULD BE ABSOLUTELY EVERYTHING IS DONE FOR YOU
It includes high-quality content that your customers will love and come to your site every day. Also, It comes along with DFY monetization methods. You can start to get your business on the race just by one click.
Find Out More
https://www.facebook.com/makemoneyboss.xyz
https://bit.ly/2y9UYfl
What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
CDI Founder Workshop Session 4 - Lean Startup Methodologies - Kayla Trautwein- EvoNexus (https://www.linkedin.com/in/kayla-trautwein-b3bbb621)
Time/ Date- Nov 8th, 6p-8p
Description- Founders often fall into a trap: building a solution for a problem they aren’t sure that their customer really has. With so many options available to consumers, it’s difficult for businesses to stay above the noise. No longer can we ask “Can we build this?” Rather, the question has become “Should we build this?” In other words, “Are we building something that customers really want/need?” After all, the customer is always right.
One of the biggest challenges for entrepreneurs is finding product-market fit, and this journey all begins with customer development. The Lean Startup Methodology will teach you best practices in customer development which will lead you to determine whether to 1) improve the solution you have built, 2) change direction (pivot) or 3) abandon your product or service and try something new. With the odds of failure so high for today’s startups, the Lean Startup Methodology offers an essential regimen for failing fast and iterating so that you have a better chance for success.
Homework-
Watch “The Lean Approach: The Lean Method” with Steve Blank by the Kauffman Founders School.
Watch “The Lean Approach: Getting Out of the Building: Customer Development” with Steve Blank by the Kauffman Founders School.
Read “Customer Development: What Questions Do You Ask Potential Customers?”
Watch “Good and Bad Examples of Customer Interview Questions.”
Engagement
From the video and blog content, you’ve learned that in order to keep driving your product/service in its current direction you should have some validation from potential customers. In the Lean Startup Methodologies Session we’re going to walk through some sample customer interview exercises to help you think about ways to get closer to product/market fit and give you tools to help determine when it’s necessary to make a pivot. If you don’t currently have a startup you’re working on, no problem. This session will still be beneficial as you think about other applications for customer interviews, whether it’s in your current job or in a networking scenario.
RUBY and VIC
Will Help You Make More Quality Sales and Build Quality Relationships
Want to make more sales?........ Call on RUBY and VIC.
RUBY and VIC aren't characters in a story.
Instead, they're an easy-to-remember system to keep your presentation on track and focused on the client.
Often, all you need is RUBY. But if you get through these four steps without completing the case, call in her buddy, VIC, to close the case.
The interest in buyer personas has exploded, but the need to understand them hasn’t changed. In fact, at the Buyer Persona Institute we hear from marketers every day who lost their way as they attempted to build or leverage this important tool.
In this completely updated edition of The Buyer Persona Manifesto, Adele Revella, founder and CEO of Buyer Persona Institute, explains ...
- How to move beyond the buyer’s picture and capture her voice, focusing precisely on the narratives that are crucial to the marketing mission
- How buyer personas differ based on the amount of consideration a buyer gives to the buying decision
- How to avoid the traps of too many buyer personas that reveal too little in the way of insights
- How to interview buyers, including who to interview and what to ask
- How to put buyer personas to work for marketing and sales enablement
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
2. 1 0 C O P Y W R I T I N G S E C R E T S T H A T C O N V E R T
Introduction
Secret 1 - Good Copywriting isn't "Good"; It's Effective
Secret 2 - Focus On The Reader
Secret 3 - Focus On The Problem
Secret 4 - The Battle Against Doubt
Secret 5 - Imagine The End Result
Secret 6 - Build Credibility
Secret 7 - The "So What" Test
Secret 8 - The Importance Of Wording
Secret 9 - Appeal To Emotions
Secret 10 - Good Copy Tells The Truth
Conclusion And Next Steps
OUTLINE OF THE SECRETS
WHAT WE'LL DISCUSS
3. “THE WRITTEN WORD IS THE STRONGEST
SOURCE OF POWER IN THE ENTIRE UNIVERSE.”
– GARY HALBERT –
INTRODUCTION
4. Why is good copywriting so effective in turning website visitors into buyers?
The reason is that there are secrets and techniques copywriters know and use to elicit an emotional
response from their readers.
This is why businesses pay good copywriters so much for their services.
In this short guide, you'll learn the top 10 secrets that are the foundation of all excellent copy.
You are about to discover the secrets behind the world's greatest marketing copy
and persuasive sales letters.
By the end of the guide, you'll be able to put these secrets to work for yourself so that you, too, can
craft and assemble better copy for your business - copy that converts.
5. “Copy is not written. If anyone tells you ‘you write
copy’, sneer at them.
Copy is not written. Copy is assembled. You do not
write copy, you assemble it.
You are working with a series of building blocks, you
are putting the building blocks together, and then
you are putting them in certain structures, you are
building a little city of desire for your person to come
and live in.”
– Eugene Schwartz –
7. Copywriting isn't "great writing." It's not supposed to be. Its purpose is to urge the reader to take action.
A copywriter's job isn't to create beautifully written work, but to communicate the offer's value to the
audience.
In the language of copywriting, there is no "good" or "bad." There is only "effective" and "ineffective."
Copywriters test their copy, and they make decisions based on the objective data these tests yield.
In copywriting, you don't rely on your own personal judgment or opinions about the writing. Instead,
you use the wording that works.
For example, you might have a headline that seems too short or whose wording seems funny. You
might have another alternate headline that you like better.
You can run both and see which performs better, or "test out" your copy by asking a friend or colleague
to read it and tell you which they find more enticing.
8. “The real fact of the matter is that nobody reads ads.
People read what interests them.
Sometimes it’s an ad.”
– Howard Gossage –
10. Promotional copy tells the customer about an offer, but actually, the text is all about the reader.
When good copy discusses the features of a product, what it's really doing is telling the reader the
benefits; in other words, how these features translate into a better life for the reader.
• Hiking shoes made of the latest high-tech material provide comfort so you can hike longer without
any pain.
• A comprehensive internet security package doesn't offer high-grade encryption and unique
features; it gives you peace of mind and a good night's sleep.
• An app that helps you search for nearby restaurants gives you a satisfied stomach.
Your copy should always come back around to the reader and how your offer helps them. Write in a
conversational tone that sounds like a person talking to a friend.
Emphasize the reader's life, even when discussing the details of your offer. The customer is asking,
"What's in it for me." Your copy should provide the answer.
11. “All the elements in an advertisement Are primarily
designed to do one thing and one thing only: get you
to read the first sentence of the copy.”
– Joseph Sugarman –
13. People shop for products or look for content because they're looking for a solution to a problem.
It could be a severe problem, like the threat of malware or bankruptcy, or it could be a very light
problem, like looking for a good lunch. But there's always a problem the customer is trying to solve.
As a copywriter, you need to identify this problem and show the reader how your offer is the solution.
You can go even further by asking them to imagine how things will worsen if they don't solve the
problem, sooner rather than later.
For example, the problem may be that the customer's business isn't doing well. If things continue this
way, it could mean the end of their business.
Another example is an exercise program. You feel lousy and out-of-shape now, but what about a
few years from now if you don't get in shape?
When you frame your offer as the solution to a real problem that the customer is contending with
now, you push a very powerful emotional button.
This button urges the reader to take action.
14. “Let’s get to the heart of the matter. The power, the
force, the overwhelming urge to own that makes
advertising work, comes from the market itself, and
not from the copy.
Copy cannot create desire for a product.
It can only take the hopes, dreams, fears and desires
that already exists in the hearts of millions of people,
and focus those already existing desires onto a
particular product.
This is the copy writer’s task: not to create this mass
desire – but to channel and direct it.”
– Eugene Schwartz –
16. Another thing that's going through your customer's mind is doubt.
Your copy is your weapon against this doubt.
As a reader reads your copy, they're asking all kinds of questions in their mind. They say "no" until it tips
in their favor, and enough doubt is removed to get to "yes."
The reader doesn't expect the offer to solve their problem. He or she anticipates that it won't help
them. Your copy needs to let the reader know that it will.
For the customer, there is risk involved.
• What if the product isn't as they'd expected?
• What if it doesn't solve their problem?
• Why should I buy from these people instead of those people?
Your copy should address and put to rest any potential doubts your customer may have. Removing
doubt is also a good way to keep the customer buying from you rather than from another company.
If people have two options, but one seems a little risky, they're much more likely to ditch it altogether
and choose the risk-free option. That should be you, and your copy should tell them why.
17. “Your job is not to write copy. Your job is to know
your visitors, customers and prospects so well, you
understand the situation they’re in right now, where
they’d like to be, and exactly how your solution can
and will get them to their ideal self.”
– Joanna Wiebe –
19. A great deal of good copywriting asks the reader to imagine a possible future where their problem is
solved, courtesy of your offer.
This is a great strategy, and if you can provide the imagined future your customer is hoping for, your
copy will work.
If possible, add a timeframe to your offer. Tell the reader how long it will take until they get from their
problem-ridden present to this ideal potential future.
You don't have to paint a grandiose picture of this future. Just emphasize it in the wording of your
copy. Think of Domino's Pizza's promise to its customers:
"Hot fresh pizza delivered to your door in 30 minutes or it's free."
It leads the customer to imagine opening their door 30 minutes from now and smelling that pizza.
Domino's Pizza's slogan is even more effective because in one neat sentence, it also removes the
customer's doubts: "What if the pizza doesn't come or isn't hot and fresh?" The answer: "or it's free."
Try to create an image in the customer's mind that's so real they can feel it. Use the five senses and
paint a vivid picture of what life will be like after the customer takes you up on the offer.
20. “Here’s the only thing you’re selling, no matter what
business you’re in and what you ship: you’re selling
your prospects a better version of themselves.”
– Joanna Wiebe –
21. “CREDIBILITY COMES FROM RESULTS.
EVERYTHING ELSE IS JUST MARKETING.”
– RICHIE NORTON –
COPYWRITING SECRET #6
BUILD CREDIBILITY
22. You can never do too much to quell the reader's doubts and feelings of risk. Credibility is a major factor
in which company we choose to buy from.
Your copywriting should work hard to establish your company's credibility. Once this is done, you've
removed even more doubt from the reader's mind.
Or, as the Greek philosopher Aristotle said: “A statement is persuasive and credible either because it is
directly self-evident or because it appears to be proved from other statements that are so.”
One way to establish this credibility is through social proof.
Get your happy customers to write you testimonials or engage with you on social media.
Reach out to big names your customers would know and ask for an endorsement. The words of others
are more potent than the words of the company itself.
Back up any claims, you can with facts and figures. Present data that will prove what you're saying to
your readers. Give them a way to verify what you're saying on their own.
One more way to establish credibility is to offer guarantees and refunds.
Let the customer know that if the offer doesn't turn out to be all you've said it is, they can get their
money back with no risk whatsoever.
23. “The greatest thing you have working for you is not
the photo you take or the picture you paint; it’s the
imagination of the consumer.
They have no budget, they have no time limit, and if
you can get into that space, your ad can run all day.”
– Don Draper –
25. Your copy needs to show that you offer something unique that nobody else does. If there's no unique
reason to buy from you, your reader will buy from someone else.
Your copy needs to convey how your offer uniquely solves their problem.
An excellent way to do this is the "So What" test. Go through your writing and for each statement, ask
yourself, "So what?"
This is exactly what the reader is doing as they read. Answer this question in their mind.
If something doesn't pass the so-what test, you have two options. If it's not essential, take it out. Your
copy should be stripped down to only the most vital text.
If something is important and you need to keep it in, but it doesn't do well in the so-what test, clarify it.
Change the wording so that it answers the "so what." Explain exactly why this statement is so essential
to solving your customer's problem.
The so-what test is one way that copywriters tighten up their copy. They eliminate anything that's not
entirely essential.
This is important because every single word of your copy should lead the reader to take action and
take you up on your offer. There shouldn't be any fluff.
26. “The mind thinks in pictures, you know. One good
illustration is worth a thousand words.
But one clear picture built up in the reader’s mind by
your words is worth a thousand drawings, for the
reader colors that picture with his own imagination,
which is more potent than all the brushes of all the
world’s artists.”
– Robert Collier –
27. “THE DIFFERENCE BETWEEN THE ALMOST RIGHT
WORD AND THE RIGHT WORD IS THE DIFFERENCE
BETWEEN THE LIGHTNING BUG AND THE LIGHTNING.”
- MARK TWAIN -
COPYWRITING SECRET #8
THE IMPORTANCE OF WORDING
28. Certain wording works, and certain wording doesn't. Although there are some hard and fast rules, you
learn much of it through trial and error and by testing copy.
Basically, choose wording that refers to the benefits the customer will get for taking you up on your
offer.
For example, it's generally good to avoid generic phrases like "Buy Now," "Click Here" and "Sign Up
Now." Instead, refer specifically to what the reader is getting: "Give me a free trial now" or "Claim your
_________ today."
Nobody gets excited about buying now, clicking here or signing up now. Your reader isn't
chomping at the bit to do any of these things as they're reading your copy.
What they're thinking about is how to solve the problem or get out of the situation facing them.
An excellent way to discover the wording your audience responds to is to split-test.
Run two different versions of your copy with only the wording changed and see which one performs
better. You can also look at the copy of other companies in your industry for ideas.
Slight changes in wording have a significant effect on how copy performs, so pay close attention to
your copy's wording. Especially your headline … as this is the most critical part of your copy.
29. “Make your copy straightforward to read, understand
and use. Use easy words; those that are used for
everyday speech.
Use phrases that are not too imprecise and very
understandable.
Do not be too stuffy; remove pompous words and
substitute them with plain words. Minimize
complicated gimmicks and constructions.
If you can’t give the data directly and briefly, you
must consider writing the copy again.”
– Jay Abraham –
31. It's a simple truth about human beings that we don't make buying decisions based on objective data
or facts.
95% of our "Purchasing Decisions" are subconscious says, Harvard Professor Gerald Zaltman, in his
book, How Customers Think.
We buy because we have a desire for something specific and the benefits it will bring. This desire and
its associated feelings are the real reasons, and your copy should appeal to them.
How do you appeal to the buyer's emotions?
First, you have to know them. You have to understand your customers well and what motivates them
to take action and buy.
Copywriters spend a great deal of time researching their audience before they write a single word.
Make a profile of your target market that includes both demographics and psychographics.
Psychographics refers to data about people's feelings, goals, attitudes, self-image, and so on.
You have to understand how your readers feel in relation to their problems, their purchases, and your
product.
32. “The vast majority of products are sold because of
the need for love, the fear of shame, the pride of
achievement, the drive for recognition, the yearning
to feel important, the urge to look attractive, the lust
for power, the longing for romance, the need to feel
secure, the terror of facing the unknown, the
lifelong hunger for self-esteem and so on.
Emotions are the fire of human motivation, the
combustible force that secretly drives most decisions
to buy. When your marketing harnesses those forces
correctly you will generate explosive increases in
response.”
– Gary Bencivenga –
33. “THE MOST POWERFUL ELEMENT
IN ADVERTISING IS THE TRUTH.”
– WILLIAM BERNBACH –
COPYWRITING SECRET #10
GOOD COPY TELLS THE TRUTH
34. There are all kinds of techniques you can learn to make your copy more persuasive, and there's a good
chance that they'll increase your conversions.
But ultimately, there needs to be truth behind the claims being made. Otherwise, you'll squander all of
that trust your copy built.
Throughout your copy, you're making promises.
Along the way as each promise is made, you need to deliver on that promise. Your headline needs to
make a promise and the text must deliver.
At the end of the process, the customer buys and your offer must live up to the promises made along
the way.
Good copy alone won't sell products that aren't up to par in terms of quality.
When editing your copy, go through and make sure that every claim it makes is true and supported.
Get feedback from your customers to learn their level of satisfaction and find ways you can make
improvements.
35. “There is a great deal of advertising that is much
better than the product. When that happens, all that
the good advertising will do is put you out of
business faster.”
– Jerry Della Femina –
37. Copywriting is a brilliant skill to have, and a great copywriter who knows their craft well - is worth their
weight in gold.
And the best part of all?
Copywriting is simply just communicating with your customers, and your business does this already.
Anyone willing to devote the time can learn how to craft compelling copy.
It's just a matter of understanding these "secrets" and adding some new skills to your skillset.
38. “It takes a big idea to attract the attention of
consumers and get them to buy your product. Unless
your advertising contains a big idea, it will pass like a
ship in the night. I doubt if more than one campaign
in a hundred contains a big idea.”
– David Ogilvy –
39. KEEP IN TOUCH
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