Know the difference between copywriting, content creation, and content marketing and how they are interrelated.

1. Intro to Copywriting
Part 1

2. Copywriting
Content Writing
Content Marketing
As a copywriter
It’s important to
differentiate
between these terms

3. What is copywriting?
“A copywriter is a salesperson behind a
typewriter.”-Judith Charles, president of an advertising agency

4. Purpose of copywriting
Copywriting has a direct, short-term
goal
Generating Sales

5. How to achieve this goal?!!
The copywriter should be able to:
1- Grab the attention of the audience
2- Convince them to take an immediate
action by using a persuasive, emotional
language

6. Types of Writing
Here’s a list that the copywriter
writes:
1- Ads
2-Slogans
3-Web page content
4-Email campaigns
5-Television or radio commercial scripts
6-Video scripts
7-Catalogs
8-Billboards
9-Brochures
10-Postcards
11-Sales letters
12-Direct mail letters

7. What is content writing?
It is the art of creating content!

8. Purpose of content writing
Entertain,
educate
or
inform
About a particular topic

9. Types of Writing
Here’s a list that the content writer
writes:
• Articles
• Blog posts
• Newspaper pieces
• Magazine features
• Email newsletters
• E-books
• Books
• Podcasts

10. What is content marketing?
“It is a long-term strategy that
focuses on building a strong
relationship with your target audience
by giving them high-quality content that
is very relevant to them on a consistent
basis.” – Neil Patel

11. How content marketing
works?!
“It creates productive engagement
with your audience so—over time—
they’ll come to trust your brand and be
interested in your product or service.”

12. What do we use in content
marketing?
Content writing
or
Copywriting
The answer is both!

13. How?!!
Some believe that:
“Content without copywriting is a waste
of good content!”
Others say:
“Copywriting is the secret ingredient of
content writing.”

14. Copywriting Techniques
Include:
-Avoiding boring headlines
-Inspiring the reader to take action
-Using clear, simple words
-Avoiding exaggeration
-Building trust in the brand, etc
Why?!!
without using the copywriting techniques, the
content will be ineffective

15. How are the 3 terms
related?
Content
Marketing
Copywriting
Content
Writing

16. Examples of epic content
marketing:
1- Hootsuite: educational content
Product: online applications serving
digital marketers
2- The Lego Movie: (2014) entertaining
content
Product: toys

17. Additional note:
A copywriter is a professional who
writes a marketing copy.
A content writer can be anyone
creating content.

18. What do we use in social
media,
Content writing
or
Copywriting ?
We use both
depending on the type
of content!

19. Created by
Noha Fathi M.
To be continued..