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100kReasonsToCelebrate Twitter Contest Case Study

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Social Samosa
Social Samosa

Xpress Money was celebrating its social media success of reaching 1 lakh fans on their FB page. They decided to share the joy with their Twitter followers also, with a hashtag contest.

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Trending Hashtag – Case Study 100kReasonsToCelebrate
• Xpress Money was celebrating its social media success of reaching 1 lakh fans on their FB page. They decided to share the joy with their Twitter followers also, with a hashtag contest. Twitter Contest Concept: • We wanted people to be a part of our celebration by telling us their reasons to celebrate. • Objective: To create engagement with the existing follower base and spread smiles   The #tag #100kReasonsToCelebrate was launched on 8th May, 2013  The said #tag was started at around 11:45 am and was active for more than 24 hours  It was trending #1 in Mumbai at around 1 pm & across India at 2 pm  The trend lasted for 3 long days (on the top of the list!) Overview of the Study
Analytics • 6700+ Tweets • We had a reach of more than 1.82 Million • 1526 Original Tweets • 5.15 Million Timeline Deliveries • 4285 Mentions to our handled during that period
The Increase… What we were? What we are? We had a total of 1936 followers before the beginning of the contest. We now have 2259 followers till date. We added a total of 276 followers in just 2 days, during the contest period.
Top Handles Tweeting about us
And the List doesn’t end here :D
The Tweets…
Total number of posts on the #tag 6700 + ReTweets #tag Impressions 1.5M+ 900+ Trend Of Mentions 276 new followers
Analytics Overview
Trending in Cities
India Trends Trend Day 1:8th May Trend Day 2: 9th May
The Trends in India
Statistics
The Giveaway • The winning prize was a Samsung Galaxy Tab 2. • Due to the overwhelming response we decided to have 5 surprise winners, who were give Flipkart e vouchers worth 2000 INR each • If that was not enough we decided on a 3rd winner who was given Sennheisser Headphones.
And the Winners are
Thank You  Keep Tweeting! Contact Details: Gozoop contact@gozoop.com +9122 - 61270416 Contact Details: Xpress Money gunjan.sinha@xpressmoney.com +971 2 6521407

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100kReasonsToCelebrate Twitter Contest Case Study

  • 1. Trending Hashtag – Case Study 100kReasonsToCelebrate
  • 2. • Xpress Money was celebrating its social media success of reaching 1 lakh fans on their FB page. They decided to share the joy with their Twitter followers also, with a hashtag contest. Twitter Contest Concept: • We wanted people to be a part of our celebration by telling us their reasons to celebrate. • Objective: To create engagement with the existing follower base and spread smiles   The #tag #100kReasonsToCelebrate was launched on 8th May, 2013  The said #tag was started at around 11:45 am and was active for more than 24 hours  It was trending #1 in Mumbai at around 1 pm & across India at 2 pm  The trend lasted for 3 long days (on the top of the list!) Overview of the Study
  • 3. Analytics • 6700+ Tweets • We had a reach of more than 1.82 Million • 1526 Original Tweets • 5.15 Million Timeline Deliveries • 4285 Mentions to our handled during that period
  • 4. The Increase… What we were? What we are? We had a total of 1936 followers before the beginning of the contest. We now have 2259 followers till date. We added a total of 276 followers in just 2 days, during the contest period.
  • 6. And the List doesn’t end here :D
  • 8. Total number of posts on the #tag 6700 + ReTweets #tag Impressions 1.5M+ 900+ Trend Of Mentions 276 new followers
  • 11. India Trends Trend Day 1:8th May Trend Day 2: 9th May
  • 12. The Trends in India
  • 14. The Giveaway • The winning prize was a Samsung Galaxy Tab 2. • Due to the overwhelming response we decided to have 5 surprise winners, who were give Flipkart e vouchers worth 2000 INR each • If that was not enough we decided on a 3rd winner who was given Sennheisser Headphones.
  • 16. Thank You  Keep Tweeting! Contact Details: Gozoop contact@gozoop.com +9122 - 61270416 Contact Details: Xpress Money gunjan.sinha@xpressmoney.com +971 2 6521407