India Today Conclave Twitter Mirror Campaign

1. India Today Conclave 2014
7th and 8th March 2014

2. Social Media
Twitter Mirror

3. Twitter
• #Conclave14 was trending at No. 2 in Globally
•#Conclave14 was trending at No. 3 in India
•#Conclave14 was trending at No. 2 in Delhi
•Total number of tweets: 32,785
•Twitter Backgrounds: Twitter Backgrounds were created and updated around the following:
– Ideate, Debate and Celebrate with speakers
– Register Now
– Participate in #Conclave14 Contest & Win surprise goodies!
– Watch Live & Tweet with #Conclave14
– HangOut with Conclave 14 Star Speakers
– Re-LIVE the action
•Twitter Contest: Twitter contest was designed for the days of the event. This was for the trending
of #Conclave14. We selected 5 winners who will be gratified with gifts.

4. Twitter Analysis
•Having an exposure of 30 Million impressions in the morning
•With the day and sessions moving ahead we maintained the 20 Million impressions mark on an average up-till
late evening 8 PM of the very same day
•The total exposure achieved by us for the day counted up to 241,757,810
•The sentiment score maintained was above 50 and we held 59 as the exact score
•Mirror impressions for the top pictures are nearly at a Million per picture via ‘Twitter Mirror’
Day 1: 7th March 2014 for
#Conclave14
• 4,445 mentions
• 2,301 added followers
Day 2: 8th March 2014 for
#Conclave14
• 1824 mentions
• 2161 added followers

5. Trended No 2
GLOBALLY
No 2 in Delhi
No 5 in India
Trend Status

6. Tweeted by Speakers

7. Tweeted by Speakers

8. Social Media Activities

9. Twitter Mirror
All speakers at #Conclave14 participated in “Twitter Mirror” activity and tweeted their
overwhelming experience along with their respective twitter handles

10. Twitter Mirror

11. Thank You