Have you evaluated your marketing strategies for social media in 2019? If not, you are not alone. The fact is that 2018 was a hectic year, especially with all the issues swirling around Facebook. Regardless, some brands took bold steps, launching socially conscious and sometimes controversial campaigns. Regardless, it is time to update your strategies for social media, incorporating the latest trends. In this article, we are reviewing the top trends and shifts based on our internal data and insights.

1. Four Straightforward
Strategies to Win at
Social in 2019

2. Have you evaluated your marketing strategies for social media in 2019? If not,
you are not alone. The fact is that 2018 was a hectic year, especially with all the
issues swirling around Facebook. Regardless, some brands took bold steps,
launching socially conscious and sometimes controversial campaigns.
Regardless, it is time to update your strategies for social media, incorporating
the latest trends. In this article, we are reviewing the top trends and shifts
based on our internal data and insights.

3. 1. Increase Audio and Video Content
Generally speaking, online users are spending dramatically more time
watching videos and listening to podcasts than engaging with written
content. Of course, this trend is impacting different industries and markets
at different levels.
Nevertheless, audio and
video are dominating
social media.

4. Facebook, YouTube, and other platforms are rewarding brands that live-
stream with increased organic reach. The big trend marketers have known
about for years is being seen as authentic.
Live video is a way to highlight
the people behind your brand,
becoming more authentic and
personal.
2. Begin Marketing in the Now

5. Consumers and potential customers have an expectation that they can
reach out to brand on social media. As a result, they will go visit a social
channel to ask questions before a website or dialing a phone number.
It is critical to check your
Facebook Inbox and Twitter
Direct Messages regularly and
respond in a timely manner.
3. Become Responsive

6. Facebook, Twitter, YouTube, and other social platforms are providing a
treasure trove of data to measure your impact and success. Take the time to
look closely and analyze your data.
You will discover which posts
attract the most views and
engagement, new followers, and
website visitors.
4. Evaluate Your Data

7. Strategies for social media in 2019 must line up with your overall marketing
strategy and also be measured against your overall business performance.
That said, effective utilizing social media is necessary for long-term success
and attracting new customers.
What haven't we covered
yet that is important to you?
If you would like more
strategies for social media in
2019, or to discuss a related
topic, please contact us.