Building Internet Businesses in Asia
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"It is not a case of if these markets will succeed, but when", says Koen Thijssen, Co-CEO Asia Pacific Internet Group, at his keynote speech at Asia Business Forum 2015.
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Building Internet Businesses in Asia
- 1. Building Internet Businesses in Asia Koen Thijssen Co-CEO Asia Pacific Internet Group
- 2. Asia Pacific Internet Group The Three Asias Differentiated momentum Seizing the opportunity Overview
- 3. The Asia Pacific Internet Group
- 4. Indonesia, Philippines, Thailand, Vietnam, Malaysia, Laos, Nepal, Cambodia, Sri Lanka, Pakistan, Bangladesh, Myanmar, Singapore, Australia, New Zealand Carmudi, Kaymu, ClickBus, Lamudi, Daraz, PricePanda, Easy Taxi, work.com.mm, ads.com.mm, Jovago, Helpling, Printvenue 12 Companies 15 Countries 50% Rocket Internet Who we are 50% Ooredoo Population in target markets (expected to grow to 1.3bn+ by 2018) APACIG has a network of nearly 1,000 employees across the Asia Pacific region 1,000 Employees 1.2bn+ People APACIG
- 5. Founded in 2007 +100 companies incubated +20 business models +5bn people targeted worldwide +25,000 people on the ground Our parent: Rocket Internet
- 6. Latin America Internet Group Middle East Internet Group Asia Pacific Internet Group Africa Internet Group Our Network of Companies Rocket Internet
- 7. We identify proven business models that focus on basic needs. Then quickly build companies for these business models using highly standardized and optimized processes, before scaling the companies to a leading position in our markets. 1. Identify Continuously monitor customer behavior in our markets. 2. Build Functional experts from IT, SEM, SEO, BI, CRM etc. build companies from scratch. 3. Scale Roll out companies to >100 markets and aim to scale them to #1 positions. Global Network of Companies What we do
- 8. 99% Execution How we succeed 1% Idea
- 10. Three distinct markets of Asia Developed Australia, Singapore, New Zealand Indonesia, Philippines, Thailand, Vietnam, Malaysia, Sri Lanka Emerging Pakistan, Bangladesh, Myanmar, Cambodia, Nepal, Laos Frontier Markets
- 11. Population GDP per capita • 32,268,000 total population • 10.11% of USA population Developed Australia, Singapore, New Zealand Connectivity • 70-80% smartphone penetration • 70-85% internet penetration 6.6% year-on-year growth in mobile broadband penetration* *wireless connection to internet including 3G and 4G internet • US$ 61,088
- 12. Emerging Indonesia, Philippines, Thailand, Vietnam, Malaysia, Sri Lanka 38% year-on-year growth in mobile broadband penetration* *wireless connection to internet including 3G and 4G internet Population GDP per capita • 561,825,000 total population • 176.11% of USA population • 30-50% smartphone penetration • 35-75% internet penetration • US$ 3,568 Connectivity
- 13. Frontier Pakistan, Bangladesh, Myanmar, Cambodia, Nepal, Laos 154% year-on-year growth in mobile broadband penetration* *wireless connection to internet including 3G and 4G internet Population GDP per capita • 447,788,000 total population • 140.36% of USA population • 1-8% smartphone penetration • 1-11% internet penetration • US$ 1,022 Connectivity
- 15. 100 105 110 115 120 125 2007 2010 2013 Distinct markets of Asia: Developed % GDP annual Growth (average) % Mobile Penetration Population Growth Key attractors Key challenges • Large verticals are taken • New models need to launch early • Competition • Large consumer class • Established infrastructure • High internet penetration 2.5m more people 2010- 2018 (estimated) 2.7 % average increase 2010-2017 (estimated) 15% increase in mobile penetration 2010- 2013 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 2010 2014 2017 29.5 30 30.5 31 31.5 32 32.5 33 33.5 34 34.5 2010 2014 2018
- 16. Distinct markets of Asia: Emerging Population Growth Key attractors Key challenges • Infrastructure still developing • Consumer trust • On-boarding local talent • Populous markets • Smartphone penetration increase from 21 % in 2013 to 44 % in 2018 expected* • Limited competition 62.4m more people 2010- 2018 (estimated) % GDP annual Growth (average) 5.2 % average increase 2010-2017 (estimated) 21% increase in mobile penetration 2010- 2013 0 20 40 60 80 100 120 140 2007 2010 2013 % Mobile Penetration 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 2010 2014 2017 500 510 520 530 540 550 560 570 580 590 600 610 2010 2014 2018 *APAC region excluding China and India
- 17. Distinct markets of Asia: Frontier Population Growth Key attractors Key challenges • Lack of infrastructure • Consumer awareness • On-boarding local talent • Populous markets • Very little competition • Large verticals still open 76.3m more people 2010- 2018 (estimated) % GDP annual Growth (average) % Mobile Penetration 6.4 % average increase 2010-2017 (estimated) 52% increase in mobile penetration 2010- 2013 0 10 20 30 40 50 60 70 80 2007 2010 2013 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 2010 2014 2017 380 400 420 440 460 480 500 520 2010 2014 2018
- 19. Seizing the opportunity Scale Identify Evaluate fundamental attractiveness Rocket speed Invest in talent
- 20. © 2015 Rocket Internet AG. All rights reserved. It is not a case of if these markets will succeed, but when. A Question of Time