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Paranoid apptivity don't freak me out by @philipmaloney
The document discusses the intersection of mobile technology, social media, and privacy, emphasizing the importance of understanding personal boundaries regarding data sharing, termed the 'freaky line.' It highlights various applications and services that utilize location-based data and the need for better user control and trust through clear communication and minimized data requests. The authors reference 'The Age of Context' by Robert Scoble and Shel Israel, indicating the evolving landscape of privacy in a data-driven world.
Paranoid apptivity don't freak me out by @philipmaloney
- 1. PARANOID APPTIVIT Y Don’tFreak Me Out! Phil Maloney @philipmaloney
- 3. AGE OF CONTEXT Mobile,Sensors, Data and the Future of Privacy Robert Scoble & Shel Israel, 2013 !
- 4. FIVE FORCES Mobile Social Media BigData Sensors Location-based Services ! ! “The Age of Context: Mobile, Sensors, Data and the Future of Privacy” Robert Scoble & Shel Israel, 2013
- 5. Travel Quantified Self Pinpoint Marketing Entertainment BASICPRINCIPLE: Dating Shopping ! The more we share, the more we receive Security + Automation Lifelogging Health Monitoring
- 6. “Sometimes you wantto go where everybody knows your name”
- 7. “FREAKY LINE” The limitbeyond which people just don't like sharing information with others on the Internet ! ! EVERYONE HAS THEIR OWN FREAKY LINE
- 8. CROSSING THE FREAKYLINE • Anticipatory Computing • Persistent Ambient Sensing • Free Apps - Ad Networks • Social Networks • Tracking apps?
- 9. LOCATION TRACKING ACTIVE PASSIVE ! ! Foursquare Google Maps Strava Facebook CameraApp Siri Placeme Moves ! !
- 10. iOS 7 FREQUENTLOCATIONS
- 12. IT DOESN’T HAVETO BE THIS WAY…
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- 17. ANDROID + WINDOWS DOIT DIFFERENTLY…
- 18. BUILD TRUST • Value Propositions • Easy-to-readlanguage, personality • Minimise personal data requests (iOS) - Story building • Provide overrides in-app e.g Location Tracking • Privacy controls • Give user control of their data
- 19. CONSIDER YOUR AUDIENCE Portraitof “Millennials”, Geography of Youth Project geographyofyouth.org
- 20. Thanks! ! @philipmaloney philmaloney@gmail.com References “The Age ofContext: Mobile, Sensors, Data and the Future of Privacy” Robert Scoble & Shel Israel, 2013 http://scobleizer.com https://www.appthority.com/appreport.pdf Heyday hey.co Citymapper citymapper.com Rove roveapp.com Moves moves-app.com