Social Media Integration into Marketing
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A presentation delivered for an SEMrush webinar in which we asked the question, how does social media integrate into our overall marketing plan and strategy? To answer that, we will first explore all of the different ways in which businesses can effectively use social media to promote and grow their business. We’ll then be in a better position to determine social media’s place in the marketing mix. We will also review some social media “best practices” so that you’ll have some tangible and actionable takeaways from the presentation.
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Engaging an audience
Being there is great, being available is better
Social Media Monitoring & measuring
Your Social Media Marketing ROI is up to you!
Make It Happen Media
This document outlines goals and strategies for social media marketing. It discusses objectives like growth of likes, reach, engagement, leads, and sales. The responsibilities include managing social media strategy, execution of activities, engaging with audiences, and staying ahead of trends. The strategies focus on design, content, promotion, engagement, conversion, and measuring results. The overall goal is to connect with fans, promote events, and make sales through social media outlets like Facebook, Twitter, LinkedIn, Google+, and YouTube.
Social media
This document discusses social media marketing. It begins by stating that social media is vital for online businesses to generate traffic and sales. It then discusses several myths about social media marketing, including that it is just a fad, only for young people, provides no return on investment, and is too time consuming. The document also summarizes the history and evolution of social media and how social media marketing differs from traditional marketing. Finally, it provides examples of using key social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes.
Social Media Marketing
Social Media Marketing is something when someone creates and shares a content on various social media platforms to promote his/her brand and achieve the required marketing goals
Bma strategic thinking_for_social_media_marketing_success
The document provides an overview of strategic social media marketing. It discusses defining goals, understanding strengths and weaknesses, creating a plan using LOVE (Listen, Offer, Visit, Engage), implementing campaigns, measuring results, and focusing on building relationships over traditional marketing. The presentation emphasizes listening to customers, creating valuable content, participating authentically, and adapting plans in real-time for social media marketing success.
#SocialSuperHero Be a Social Media Super Hero Presentation for Portland Femal...
The document outlines Lisa Peyton's presentation on becoming a social media superhero. It discusses her qualifications and experience in social media. The presentation aims to help busy professionals prove the value of social media, provide a framework for a social media strategy and plan, and leave attendees feeling confident, inspired and supported in their social media efforts. It covers developing goals and objectives, researching audiences, selecting appropriate channels, strategies for listening and engaging on social media, and tracking key performance indicators to measure success.
Social and the Search Landscape - C.Turrietta Jan 2016
The document discusses how social media affects organic search engine rankings. While social signals like Facebook likes and Twitter shares do not directly impact rankings, social media can provide indirect benefits. Engagement on social platforms increases brand awareness and visibility, and encourages repeat visits and conversions, which are factors search engines consider. The document provides tips for optimizing profiles on platforms like Google+, Facebook, Twitter, and Pinterest to boost organic search performance.
Jump start your smb using social media
The document provides an overview of how small businesses can use social media. It discusses why social media works for small businesses, how to create a social media strategy by listening first, developing objectives and identifying target audiences. It also provides examples of developing a strategic plan for Facebook, Twitter and blogs. The document emphasizes creating a plan before launching social media efforts and allocating at least 5 hours per week to implementation. It concludes with guidelines for social media use and taking questions.
Regional Arts & Culture Council Social Media Presentation
The document provides tips on using social media to promote art or events. It discusses creating a social media plan, including understanding your audience and competitors. The document outlines common ways to share content on social media, such as providing authoritative information, entertainment, humor, and controversy. It also discusses measuring the success of social media marketing efforts and some rules for social media marketing, such as providing free content and not expecting direct returns on investment.
Social Media ROI Measurement Workshop University Central Florida
Social media roi measurement requires alignment to business goals. Select business goals and objectives where social can have the greatest impact. Know what transformations you want to make by leveraging and integrating social media into the DNA of your business. Know the difference between social business and social media.
This presentation was delivered as part of a workshop for the University of Central Florida Nicholson School of Communication.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
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Social Media Integration into Marketing
- 1. Integrating SOCIAL MEDIA into Marketing With Mike Allton & SEMrush
- 2. How does social media integrate into our overall marketing plan and strategy? ● What Do We Mean By Social Media? ● How Social Media Can Be Used ● Social Media’s Place In Marketing ● Social Media Best Practices ● Examples
- 3. What Do We Mean By Social Media? Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram YouTube, Vine, Meerkat, Periscope, Blab, SlideShare and others.
- 4. Social Media Active Users
- 5. How Social Media Can Be Used ● Broadcasting ● Branding ● Relationship Building ● Business Development ● Learning ● Social Proof ● Customer Service ● Testing ● Search ● Sales & Prospecting ● Listening
- 6. Social Media’s Place In Marketing
- 7. #Hashtags ● Generic hashtags like #Marketing connect your content to others. ● Unique hashtags bring viewers into your conversations. ● The #SiteSellPresents Hashtag: ○ Tweeted 525 Times ○ Received 11,773,745 Impressions
- 8. Social Media Best Practices ● Be Present ● Focus On The Best Platform ● Own Your Content ● Single Voice ● Entertain, Educate, Engage ● Measure ● Curate
- 9. Examples - Michael Hyatt
- 10. Examples - Guy Kawasaki
- 11. Examples - Manly Pinterest Tips
- 12. Thank You! Mike Allton Twitter: @Mike_Allton | Google+: +MikeAllton www.SiteSell.com/blog | www.TheSocialMediaHat.com SEMrush Twitter: @semrush | Google+: +SEMrush www.SEMrush.com