Social media Australia - connecting with young males april 11
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Social Media for young males in Australia
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Social media Australia - connecting with young males april 11
- 1. The Online Circle Social Media Cookbook Social Media Behaviour – A Guide to go A The Online Circle Workbook
- 5. Two Big Questions WHERE? HOW? 5 But first, some background www.theonlinecircle.com
- 7. Men go online more often, stay on for longer, and respond to ads more positively than women do, Pew marketing; Nielsen, Hitwise www.theonlinecircle.com
- 9. It is estimated males 18 – 24 produce approx. 25% of all UGC
- 10. An average user becomes a fan of 2 pages every month.
- 11. 45% of search results for the world's top 20 largest brands are now linked to user generated content. (Nielsen Ratings 08/2010).8 www.theonlinecircle.com
- 17. More than just Facebook and Twitter www.theonlinecircle.com
- 20. Games
- 21. Games
- 22. Use of Computers Wireless internet use rates are especially high among young adults, and the laptop has replaced the Desktop as the computer of choice among those under thirty. Brought to you by “your company”
- 23. Wireless 81% of adults between the ages of 18 and 29 are wireless internet users Roughly half of 18-29 year olds have accessed the internet wirelessly on a laptop (55%) or on a Cell phone (55%),
- 24. Mobile
- 26. Social Media Outline 23 www.theonlinecircle.com
- 29. Brave not boring 26 www.theonlinecircle.com
- 30. The key, when it comes to social media, is to understand how consumers use technology and adapt it to their social lives. It’s a cross between behavioural psychology and technographics, and is definitely rooted in the principles of user experience and ethnographic research. 27 www.theonlinecircle.com
- 31. One strategy rather than 100 tactics Inform and convert Identify and Neutralise using fear Empower, break bystander and give them social validation to be active Inform and Grow Entitle to Act Neutralise attention and discourage taking him out of the centre of attention "Even if this is true......" "Although this is on-topic....." "I disagree...." "Yes, but....." "Can you provide a source for this...." NOT FOLLOW UPS 28
- 34. Social Media Centralisation www.theonlinecircle.com
- 35. How young males interact on Facebook. www.theonlinecircle.com
- 36. How young males interact Focus in filling the blank box. 90%+ interaction on People’s stream rather than the proper page www.theonlinecircle.com
- 37. How young males interact Overall 55% increase in interactions with Visual messages. Males interact 10-30% more with images rather than text. www.theonlinecircle.com
- 38. How young males interact Australian males respond better in the morning. Monday to Friday – Up to 40% more www.theonlinecircle.com
- 43. Jeff Richardson – jeff@theonlinecircle.comLucio Ribeiro – lucio@theonlinecircle.comwww.theonlinecircle.com
Editor's Notes
- Implementing Social Media Strategy takes time
- Implementing Social Media Strategy takes time