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PR and Social Media 8 myths and a simple fact
1.  “PR owns most of the social media activity”   <ul><li>Global:  The future of PR, Armano+Brewer-Hay  </li></ul>Micro-In...
2 .  “Supporting the social media needs of the client  brings in great business”   <ul><li>Global:  The future of social m...
3.  Speed runners & marathon front runners    <ul><li>->  aspen, bass-wood or plane? TWEET: public engagement has to take ...
4.  “You can measure everything over digital world” <ul><li>->  The ROI of your mother   and the measurement of social med...
5.  “Conversation, Participation, Engagement, that’s all” <ul><li>Commercial Success is a premium goal </li></ul><ul><li>S...
6. “ Content curation is already a commodity”   <ul><li>Global:  Do you want a brilliant brand story? Go  see a movie Posi...
7.  “Crisis management in Greece: recipes bonne pour l’ orient” <ul><li>->  Check out the top 10 crisis cases over 2000-20...
8.  “Social media on the rise as ad is undergoing a decline”   <ul><li>->   The Future of Advertising    </li></ul><ul><li...
STARK FACT: ONLINE ECOSYSTEM IS A PUBLIC ASSET <ul><li>->  Social marketing versus commercial marketing  by Miles Young, C...
TEDxAthens 2011 <ul><li>Maybe the most successful (non commercial) event in 2011  </li></ul><ul><li>Controversial issues, ...
ICTexports <ul><li>A great success in turbulent times based 100% on social media (media on strike, cloudy environment, etc...
PAO basket at Barcelona   <ul><li>First attempt in Greek sports </li></ul><ul><li>Greek clubs, laggards by far </li></ul><...
National Opera (Lyriki Skini)
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PR and Social Media : 8 myths and a simple fact

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PR and Social Media : 8 myths and a simple fact

  1. 1. PR and Social Media 8 myths and a simple fact
  2. 2. 1. “PR owns most of the social media activity” <ul><li>Global:  The future of PR, Armano+Brewer-Hay </li></ul>Micro-Interactions, Customer Service, Discussion/Not Demographics, Proactive/Not Reactive, Education/Training Marousi: no fixed budget, team under construction, short spoken or too demanding brief, CEO not convinced, financial crisis rules Not bad results: 20-30% success, training for free, happy to support willing professionals/humans
  3. 3. 2 . “Supporting the social media needs of the client  brings in great business” <ul><li>Global:  The future of social media Strategist In transition, Chrysalis, Coach/Mentor, Help Desk or Strategist Mesogeion Avenue: 72 yo Patriarch, Trust Agent, Focus on Commercial Success, yet Trust Agent, Active Netizen and Team member  TWEET: “We’re all one tweet away from losing our jobs.” This doesn’t mean PR pros using social media are all ticking time bombs yet we have to take chances.  </li></ul>
  4. 4. 3. Speed runners & marathon front runners  <ul><li>-> aspen, bass-wood or plane? TWEET: public engagement has to take its time   </li></ul>
  5. 5. 4. “You can measure everything over digital world” <ul><li>->  The ROI of your mother   and the measurement of social media ->  How to be alive by 2015  Bank A has got 6.000 likes, Bank B 3.000. How many Bank C needs?  Any prescription?           -> Tailor-made plans          -> Cautious curation by hand-on experienced pros  </li></ul>
  6. 6. 5. “Conversation, Participation, Engagement, that’s all” <ul><li>Commercial Success is a premium goal </li></ul><ul><li>Social Brand versus Social Business  </li></ul>ARMANO Video
  7. 7. 6. “ Content curation is already a commodity” <ul><li>Global:  Do you want a brilliant brand story? Go  see a movie Posidonos Avenue: content management by CEO’s assistant, ex-journos, junior marketing assistant     -> gaps, no integration, no stories, ‘buying’ ‘likes’, ‘let’s make a FB campaign’ </li></ul>TWEET: Storytelling is not a competence for granted. Need to invest in content marketing & transmedia proficiency with a plan
  8. 8. 7. “Crisis management in Greece: recipes bonne pour l’ orient” <ul><li>-> Check out the top 10 crisis cases over 2000-2010 </li></ul><ul><li>-> No way to deal with a crisis management case without Online Ecosystem activity </li></ul><ul><li>-> Two models fight for dominance </li></ul><ul><li>-> Media turmoil enforces social media part   </li></ul><ul><li>-> The tricky SM tactics and the open society one </li></ul>
  9. 9. 8. “Social media on the rise as ad is undergoing a decline”   <ul><li>->   The Future of Advertising    </li></ul><ul><li>Fast Company </li></ul><ul><li>->  The other side of the story    </li></ul><ul><li>Business Week Must read Antonis Kocheilas excellent analysis  </li></ul>
  10. 10. STARK FACT: ONLINE ECOSYSTEM IS A PUBLIC ASSET <ul><li>-> Social marketing versus commercial marketing  by Miles Young, CEO Ogilvy & Mother </li></ul><ul><li>-> Marketing threatens social media  by Douglas Rushkoff </li></ul>
  11. 11. TEDxAthens 2011 <ul><li>Maybe the most successful (non commercial) event in 2011  </li></ul><ul><li>Controversial issues, enjoyed not just friends </li></ul><ul><li>     Amazing online conversation, 90% positive, a parallel universe with a 500% expansion </li></ul>
  12. 12. ICTexports <ul><li>A great success in turbulent times based 100% on social media (media on strike, cloudy environment, etc.)  zestful timeline, very active live streaming, hot video sharing and ‘likes’ </li></ul>
  13. 13. PAO basket at Barcelona  <ul><li>First attempt in Greek sports </li></ul><ul><li>Greek clubs, laggards by far </li></ul><ul><li>EDELMAN INTERN PROJECTS </li></ul><ul><li>-Diageo, Dove, HP </li></ul>
  14. 14. National Opera (Lyriki Skini)

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