TFEA 2016 - Marketing to Millennials

1. MILLENNIALS
By: Jessica Bybee-Dziedzic
MARKETING TO

2. FIRST, LET’S HAVE A LITTLE FUN!
#TFEA2016

3. ABOUT ME

12. PRINT-AT-HOME TICKETS

13. ADVANCE TICKETS

14. SCANNING PRE-SOLD TICKETS

15. OR SELL AT THE GATE

16. WE’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!

17. BIG REVEAL…

18. I’M NOT QUITE A MILLENNIAL.
Est. 1982~2004

19. I CAN DO A LOT AT ONCE…

20. 18 HOURS A DAY
Millennials spend about
consuming this media.

22. 2 hours
12:00pm-2:00pm
3 hours
1:00pm-4:00pm
3 hours
1:00pm-4:00pm
5 hours
12:00pm-5:00pm

23. I SNAPCHAT.

24. I TAKE SELFIES.

25. I DON’T HAVE A SELFIE STICK.

26. LET’S SEE THIS GENERATION ON GOOGLE
• IMAGE SEARCH: MILLENNIAL

27. IN THEIR SHOES…
To be a millennial is to constantly hear about how awful your generation is.
And to feel the need to agree, kind of politely.
Because you want that person to like you.

28. GUESS WHAT
I’m a Gen X-er and we were defined as the “SLACKER GENERATION”

29. THOUGHTS ABOUT MILLENNIALS

30. ALL MILLENNIALS ARE LAZY

31. MILLENNIALS AT WORK
• Want to do something that is challenging
• Many millennials don’t think their skills are utilized
• Want to work for a purpose/cause
• 6 in 10 millennials said a cause is the reason they choose their job
• Want to contribute to the greater good

32. UNINTERESTED
Without these challenges, millennials often appear

33. MILLENNIALS ARE POOR

34. “Millennials were promised that if they followed the American
prescription for success,starting with a college degree, they’d be on a
track to profitable careers and respected roles in American society.”
-www.medium.com

35. UNEMPLOYMENT RATE
They graduated college They started grad school.


36. AVERAGE STUDENT LOAN DEBT

37. STUDENT LOAN INTEREST RATES

39. MILLENNIALS ARE KNOW IT ALLS

40. TECH BOOM
• Heavy researchers—want to look something up and prove the truth
• Natural skeptics—like to find it out ourselves, because we usually can
in seconds (even on the go from our phone)
• Most educated generation– formally and with current resources

41. MILLENNIAL MARKETING
• AUTHENTIC
• MOBILE
• EXPERIENCE BASED

42. 1
FOCUS ON
AUTHENTICITY

44. OUTBOUND MARKETING IS OUT
• Each person absorbs around 2000 outbound marketingmessages per
day. What’s our response?
• Creative ways to block: caller ID, spam filtering, TiVo/DVR, satellite
radio, NetFlix, Spotify, etc.
• Millennials are most likely to follow these trends

45. MILLENNIALS CUTTING THE CORD
OCTOBER 2015

46. INBOUND MARKETING IS IN
Millennials are most loyal to businesses that improve their customers’
lives with informative content.
• “How to” information, especially with video
• Industry buff-thought & leadership expertise
• Often times through non-traditional media channels

47. MAC COSMETICS

48. TACO BELL
• Started millennial “Word of the Day” campaign, to speak
millennials language
• IDEA: People ages 18 to 34 will perk up when hearing or reading
words that could have come from the mouths of their peers, as these
messages warrant comfortand trust.

49. ON FLEEK

50. ON FLEEK
On Fleek (fleeeek)
-Being Fresh. On point. Cool.Savy.

51. SNAPCHAT QUIZ
-Uses millennial fave Snapchat
-Interactive
-User-generated content
TACO BELL

52. LIVE MAS

53. RODEO ROCKSTAR

54. RODEO ROCKSTAR
 User-generated content
 Inclusion of video
 Involve young people

55. 2
FOCUS ON
MOBILE

56. The Old Days
The Late 90’s
Today

57. 85% of millennials
OWN A SMARTPHONE

58. MOBILE USAGE

59. DESKTOP=MOBILE

60. GOOGLE LOVES MOBILE

61. HOW MILLENNIALS COMMUNICATE

62. LIKE INSTAGRAM PHOTO
SNAPCHAT
TEXT
PHONE CALL
EMAIL

63. INSTAGRAM ADS
New way to advertise to millennials
• Uses Facebook ad targeting-you’re already starting!
• Huge reach to the millennial market
• Only way to add a link is through a paid ad

64. CONNECTING ACCOUNTS

65. CHOOSE YOUR OBJECTIVE

66. SELECT INSTAGRAM

67. WHAT TO POST
• Behind-the-scenes shots & videos
• Repost shots from fans
• Timely posts
• Funny posts
• Contests & giveaways

68. TEXT MESSAGE MARKETING

69. 98%
Text messages opened
in the first 5 minutes

70. TEXT MESSAGE MARKETING
• Last minute announcements
• Parking
• Tickets still left!
• Coupons at vendor stands
• Great way to engage a younger audience

71. WHY TEXT WORKS
OFFER MOBILE
BOGO tickets,
CLICK HERE!
www.bit.ly/834
County Fair

72. SNAPCHAT

73. WHAT IS SNAPCHAT?
• Photo messages that automatically delete
themselves after 24 hours
• Businesses create “stories” which are streams
of photos and videos that play in a continuous
stream for 24 hours

74. FIND FRIENDS
• Publish your snap code on website and on other social so people can
find you

75. FIND FRIENDS
• Also post sample snaps on other social media
so followers have a reason to follow you
• Get their attention
• Entice your Instagram & Twitter followers with
something unique and creative

76. IDEAS FOR SNAPCHAT
• Post snaps to my “story” so everyone following you sees
• Live for 24 hours
• Show people new event features
• Send out behind-the-scenes photos and videos
• People can post a Snap of themselves at your event and send to you for a deal
• Snapchat them back with a coupon

77. TIPS FOR SNAPCHAT
• Don’t make your snaps too long
• The second that someone is bored on Snapchat, your whole
story is gone with a simple swipe.
• Keep your Snapchat followers engaged with fun and
interesting snaps: Doodle on the image, add an emoji,
have fun with it, and only post it for 4-6 seconds

78. TIPS FOR SNAPCHAT
• Don’t post all your snaps at once
• Unlike other social networks, there is no“best” time
to post.
• Post regularly to keep your content near the top of
the story feed
• Incorporate humor and current lingo

79. USE VERTICAL VIDEO
• Big brands, like AT&T & NBC have noticed an 80% increase in ad
completion when videos are vertical
• Snapchat users watch 10 Billion videos daily – mostly vertical
• YouTube recently updated its interface to allow forfull-screen play
of vertical videos

80. SNAPCHAT GEOFILTER

81. SNAPCHAT GEOFILTER

88. SPEAK MILLENNIAL WITH EMOJIS!

89. EMOJI=PICTURE LETTER

90. OXFORD DICTIONARY’S
WORD OF THE YEAR FOR 2015

91. EMOJI MARKETING
They say a picture is worth a thousand words– and emoji are just the
next evolution of communicating!
• Emotion is more effective than textby a factor of 2 to 1
• Include in social media marketing
• Big brands are already in!

92. LOOK FOR AN EMOJI CONNECTION
• Use emojis that relate to your brand
• This was retweeted over 150k times!

93. • International,
multi-cultural
• Symbols are a
universal language
• Personal expression of feelings

94. BE CURRENT
• Stay in touch with hot trends
• Subscribe to online marketing newsletters
• Try to be an early adopter

96. WHO KNOWS WHAT I’M GOING TO
TALK ABOUT NEXT?

98. POKEMON GO

99. POKEMON GO
• Launched earlier this month
• Broke the record for the highest number of downloads during launch
week on the App Store
• Last week you could add locations
• This week no longer available
• Expect sponsored locations to be coming soon

100. POKEMON GO
• Search to find out if you have a PokeStop near you
• Promote on social media
• Advertise with boosted posts
• Throw down a “Lure”

101. EXAMPLE
• Emoji Marketing
• Timely
• On Instagram
• Catchy Hashtag
• Millennial Lingo – “all the feels”

102. ECOMMERCE ON THE GO

103. CHANGE OF PACE
Remember shopping with a Sears Catalog and MAILING OFF for your items!!
19971897 NOW

104. GET WHAT YOU WANT…
…IN 2 HOURS.

105. IS THIS THE FUTURE?

106. BUY BUTTONS EVERYWHERE

107. MOBILE ECOMMERCE

108. MOBILE ECOMMERCE

109. MILLENNIALS WANT DISCOUNTS

110. EVERYBODY LOVES A DEAL

111. 3
FOCUS ON
EXPERIENCE

112. POWER OF POSTING
• For millennials, posting about a cool experience is often cooler than
the cool experience itself!
• What will your event look like on social media?

113. AUSTIN CITY LIMITS

114. THE LINE

115. ON GOOGLE

116. ON SOCIAL

117. MY FRIENDS

119. VIDEO
TO MILLENNIALS
IS OFTEN THE MOST AUTHENTIC WAY TO DOCUMENT AN EXPERIENCE

120. PICS OR IT DIDN’T HAPPEN
VIDEO OR IT DIDN’T HAPPEN

121. 300 HOURS A MINUTE
USERS ARE ADDING
OF VIDEO CONTENT ON YOUTUBE

122. MOST IS MILLENNIAL

123. VIDEO MARKETING TO MILLENNIALS
• Include tasteful, intelligent humor—GEICO, Nationwide, etc.
• “Human” stories,things that seem real…or things that are
actually real!—Millennials on your fairgrounds
• Add your videos where millennials are—Snapchat, Instagram,
YouTube

124. FACEBOOK LIVE

125. TIPS FOR FACEBOOK LIVE
1. Promote your broadcast with a post
2. Start with a warm smile and a few inviting welcome sentences
3. End with a call to action
4. Advertise/Boost your videos just like your other posts

127. MAKE MILLENNIALS SPECIAL
TAKE ADVANTAGE OF PICS/VIDEO OR IT DIDN’T HAPPEN! 

128. VIP EXPERIENCE
• Backstage tours
• Exclusive meet & greets
• Pre-event sneak peeks
• Private clubs/restrooms

129. VIP SEATING/BOX SEATS

130. USE AS GIVEAWAYS/OFFER CHEAP
NOT ALL ABOUT THE $$$

131. POWER OF POSTING
REMEMBER THE

133. “INFLUENCER” EVENTS

134. WHY MILLENNIALS?

135. (except for maybe selfie sticks)
AND WHAT IS THERE NOT TO

136. HOW MANY LIKES DO YOU HAVE?

137. THANK YOU!
Jessica Bybee-Dziedzic
jessica@saffire.com
www.saffire.com