1. The Master Plan
Everything you ever wanted to know about our
business model and strategy but were afraid to ask
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2. @adewale
buzz.google.com/adewale

4. The plug

5. http://www.flickr.com/photos/cdibona/305318536/

6. The plan
http://www.flickr.com/photos/cdibona/305318536/

7. Free Lunches & Virtuous Cycles
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8. Google’s mission
To organize the world’s information and make
it universally accessible and useful.
Online content Offline content
Billions of web pages Billions of items
becoming indexed
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9. Alerts Blogger Blog Search Book Search Buzz Calendar Checkout Code
Co-op Desktop Search Directory Docs & Earth Finance Froogle Gmail
Spreadsheets
Google Labs Groups Images Local Maps Maps for Mobile Mobile News
Pack Picasa Scholar Talk Toolbar Translate SketchUp SMS
Specialized Video Web Accelerator Web Search YouTube
Searches
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10. Closed
“The conventional wisdom goes that companies should
lock in customers to lock out competitors...Complacency
is the hallmark of any closed system. If you don't have
to work that hard to keep your customers, you won't.”
Jonathan Rosenberg,
Senior Vice President, Product Management, Google
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11. Open
“In an open system, a competitive advantage doesn't
derive from locking in customers, but rather from
understanding the fast-moving system better than
anyone else and using that knowledge to generate
better, more innovative products. The successful
company in an open system is both a fast innovator and
a thought leader; the brand value of thought leadership
attracts customers and then fast innovation keeps
them.”
Jonathan Rosenberg,
Senior Vice President, Product Management, Google
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12. Virtuous cycle
1 Growing the Web
2 Grows the number of searches/searchers
3 Grows the number of ad impressions/advertisers/ad clicks
4 Grows the profits that get re-invested back into the Web
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13. Getting Ahead In Advertising
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14. Two-sided markets and auction theory
http://www.flickr.com/photos/joi/2661404591/

15. 13

16. 14

17. Second-price auctions
http://www.flickr.com/photos/fabliaux/383476178/

18. 16

19. The Future’s Bright
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20. Self-driving cars
http://www.flickr.com/photos/robertrd/4237829306/

21. Machine translation
http://www.flickr.com/photos/adewale_oshineye/5225020502/

22. The future could be grim
http://www.flickr.com/photos/gi/281067152/

23. You could leave the future in someone else’s hands
http://www.flickr.com/photos/adewale_oshineye/4826484114/

24. You could let other people make the decisions
http://www.flickr.com/photos/adewale_oshineye/557702397/

25. The future is yours
http://www.flickr.com/photos/adewale_oshineye/557544118/

26. Questions?
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27. References
• Meaning Of Open: http://googleblog.blogspot.com/2009/12/meaning-of-
open.html
• Information Rules by Carl Shapiro and Hal Varian
• Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
• Diffusion Of Innovations by Everett M. Rogers
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