This document summarizes the key findings of a 2010 study on Twitter usage in America conducted by Edison Research/Arbitron. Some of the main points are:
1) Awareness of Twitter exploded from 5% in 2008 to 87% in 2010, driven largely by traditional media coverage.
2) Despite near-ubiquitous awareness, only 7% of Americans, or around 17 million people, currently use Twitter. Usage significantly lags Facebook usage.
3) Twitter has yet to clearly articulate its value proposition to most social media users in the US, who primarily use Facebook. Improving tools to find friends may help adoption.
4) Twitter users tend to be younger,
The document discusses the global commercial real estate debt funding gap between 2011-2013. Key points:
1) The estimated global debt funding gap over this period is $245 billion, with Europe accounting for 51% of the gap and Asia Pacific 29%.
2) Many European markets like Ireland, Spain, and the UK have large relative debt funding gaps compared to their overall market size. Japan is the only Asian Pacific market with a significant gap.
3) The $245 billion global debt funding gap can be bridged by $376 billion in available equity capital. However, there are regional differences with Europe trailing in available equity to fill its funding gap.
This document summarizes the key findings of a 2010 study on Twitter usage in America conducted by Edison Research/Arbitron. Some of the main points are:
1) Awareness of Twitter exploded from 5% in 2008 to 87% in 2010, driven largely by traditional media coverage.
2) Despite near-ubiquitous awareness, only 7% of Americans, or around 17 million people, currently use Twitter. Usage significantly lags Facebook usage.
3) Twitter has yet to clearly articulate its value proposition to most social media users in the US, who primarily use Facebook. Improving tools to find friends may help adoption.
4) Twitter users tend to be younger,
The document discusses the global commercial real estate debt funding gap between 2011-2013. Key points:
1) The estimated global debt funding gap over this period is $245 billion, with Europe accounting for 51% of the gap and Asia Pacific 29%.
2) Many European markets like Ireland, Spain, and the UK have large relative debt funding gaps compared to their overall market size. Japan is the only Asian Pacific market with a significant gap.
3) The $245 billion global debt funding gap can be bridged by $376 billion in available equity capital. However, there are regional differences with Europe trailing in available equity to fill its funding gap.
