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Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Various manufacturers also follow Kuiken Brothers
online; Mulkeen says it's a nice way to build that
relationship. "We show them we're trying to
promote their products and see what the end users
are interested in. If we see that Trex is focusing on a
new color and they're pushing that on a national
level, we need to find a way to tell that story
through our story so it becomes relevant to the
local person.

- Ryan Mulkeen, quoted in Social studies: How to make
the most of social media
Hardlines 2012: So You Don't Have an Army of Online Marketers
http://barryshomehardware.blogspot.ca/2012/02/brownie-night.html
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
I happened to engage one homeowner who had
asked a question about tearing out carpet and
replacing with wood flooring. That tweet turned
into a email conversation, then to a phone
conversation and then to directing him to a local
distributor of our products who sold him a
floor. Bizarre.
- Sam Cobb, “Social Media and Wood Flooring”
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Hardlines 2012: So You Don't Have an Army of Online Marketers
Try before you fry
http://j.mp/hardlines-army - sacha@sachachua.com
Hardlines 2012: So You Don't Have an Army of Online Marketers
http://j.mp/hardlines-army - sacha@sachachua.com

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Hardlines 2012: So You Don't Have an Army of Online Marketers

Editor's Notes

  1. http://woodflooringtrends.com/2012/03/28/domotex-shanghai-trade-show/
  2. https://www.facebook.com/AdvancedCabinetSystems
  3. Some resources (more to follow)Lumber dealers cautious about social media- good examples of how some dealers are using Facebook Casegoods makers: how to cold call via social media – using Facebook, Twitter, and websites to reach out, with links to how Advanced Cabinet Systems does itSocial studies: How to make the most of social media – more tips for using TwitterEverybody loves a local hardware store (http://coolhardware.wordpress.com/)Caplan’s Appliances Facebook page- https://www.facebook.com/caplansCaplan’s Appliances reviews on n49 - http://www.n49.ca/biz/caplans-appliances/on/york/1111-weston-road/reviews/add/Hardware Retailing Archive - www.hardwareretailingarchive.com/i/59000/9What social media retailing can do for your promotion - http://www.businessknowledgesource.com/blog/what_social_media_networking_can_do_for_your_business_promotion_031564.html