LinkedIn is a popular social media platform for professionals with over 175 million members worldwide and 3 million in Australia. It allows companies to create profiles, post jobs, search for candidates, and engage with potential hires. Other supportive social media channels like YouTube, Facebook, Twitter, and Yammer can also be used to post jobs and engage with candidates. However, companies need social media policies to address employee use and legal implications around privacy and accuracy of content.

1. Social media in recruitment

3. The Institute is connected
11 Blogs
45 Groups

4. LinkedIn
• 175million+ members world wide as of August 2012
• 3million+ members in Australia as of March 2012
• Professionals are signing up at a rate of approximately two new
members per second.
• More than 2 million companies have LinkedIn Company Pages
• Corporate hiring solutions are used by 85 of the Fortune 100
companies.

5. LinkedIn Recruiter
• Create company LinkedIn profile for prospects to view
• Post jobs – suggested to target market
• Search to discover potential candidates - unlimited
• Join recruiting groups and contribute to the conversation
• Setup watch lists and alerts to track prospects
• Engage with potential candidates before they are needed
• Follow companies and view your competitors key hires
• Save on recruitment agency fees

6. Supportive channels
• Youtube videos of workplace culture and happy employees
• Post job vacancies on Facebook Page and Twitter
• Create a dedicated Facebook Careers Page
• Research industry ‘hashtags’ on Twitter and engage with tweeters
Eg. #EmploymentEvening
• Ask staff for internal referrals using Yammer.

7. Legal implications and privacy
• Social Media policy for your employees – personal use and
company use
• Profile owners are responsible for accuracy of comments made by
fans
• Stay up-to-date on social media changes and news.

8. Social media toolkit
charteredaccountants.com.au/smtoolkit