Social Media is becoming commonplace in our society, both at work and at home. It's responsible for a major paradigm shift in how we communicate with each other. This presentation addresses that shift and discusses how our privacy is being eroded as a result and what you can do about it.

1. Social Media and Privacy Sarah Mitchell, WITWA May 2011 http://www.globalcopywriting.com

2. What is Privacy? Changes in social norms How data is collected about you What you can do to maintain your privacy 2 Goal for this morning

3. Big Brother meet Mark Zuckerberg Written in 1949 - pervasive government surveillance Launched in 2004 - Facebook's mission is to give people the power to share and make the world more open and connected. 3

4. Australians Online 2009 74.3 % use the Internet 24.4% subscribe to Broadband service 28.7% subscribe to Internet service 4 Image courtesy of courosa at Flickr.com

5. LinkedIn: 2 million users Twitter: 2.5 million users Facebook: 9.5 million users FourSquare: 60,000 in Sydney 5 Recent Social Media Statistics for Australia

6. Paradigm Shift in Social Norms We Assume: Conversations are private and only made public when we take action But Online: Conversations are public by default and you have to work to make them private 6 Images by follystone, Jef Aerosol on Flickr.com

7. Image courtesy of Portable Gratfiti on Flickr.com 7 What is Privacy? “Privacy isn’t about controlling functional access to content as much as knowing what to share when and how it will flow.” – Danah Boyd, 32nd International Conference of Data Protection and Privacy Commissioners

8. The Pull of the Social Network 8

9. Most social networks have no way to qualify friendships. If they do, they’re ineffective or rarely used. We’re much more relaxed about strangers in an online environment than we are in person. Social networks provide a game-like atmosphere where collecting friends and building big followings is desirable. 9 The Comfort of Strangers Alexander Korth, http://www.readwriteweb.com/archives/on_privacy_in_social_networks_what_drives_users.php

11. We connect with people we don’t know and we do it often

12. It’s immediate; everyone has devices and networksImage courtesy of Miss Karen at Flickr.com

13. Your Information is Networked Social Media is considered part of the public domain Over 60% of recruiters used LinkedIn and Facebook to vet candidates Journalists scour Facebook whenever they need a photo 11 Image courtesy of fredcavazza at Flickr.com

14. It’s not Big Brother you should be worrying about - It’s your family, friends, and colleagues 12

15. You’re being exposed in new ways 13

16. In many different forums 14

17. There is no privacy! “It’s highly likely that if you have had a public profile or website that has publicly accessible data, it’s been indexed and identified by someone.” tribalytic.com Image courtesy of Twodogz photography at Flicker.com 15

18. 16 “We don’t have developed laws of individual privacy in Australia.” – Michael Lishman, Partner at Clifford Chance, 24 May 2011, AICD Emerging Director Briefing: Risk and Reputation Management

19. What on earth is WOEID? 17

20. 18 WOEID Where on Earth ID (WOEID) describes your location in a more friendly way than longitude/latitude coordinates Image courtesy of projectarchive.net

21. How is WOEID determined? 19 GPS coordinates from your mobile phone, computer, car or any other GPS device Geo tags derived from user profiles like www.trendsmap.com Your time zone Image courtesy of Scott McLead at Flickr.com

22. Placemaker from Yahoo – Free geoparsing Web service for feeds, web pages, news, status updates Language identifier Text Mining – What you’re talking about in your social media activity 20 How is WOEID determined? Image courtesy of Smart Stylist on Flickr.com

23. How is WOEID determined? FourSquare and other social media tools using that auto posting feature Network theory – You probably live where your network is located Publically available APIs for nearly every social media site including Facebook and Twitter Facebook’s ‘Social Graph’ API { "name": "Facebook Platform", "type": "page", "website": "http://developers.facebook.com", "username": "platform", "founded": "May 2007", "company_overview": "Facebook Platform enables anyone to build...", "mission": "To make the web moe open and social.", "products": "Facebook Application Programming Interface (API)...", "fan_count": 449921, "id": 19292868552, "category": "Technology“ } 21

24. How is WOEID determined? 22 Your extended social network: Blog Facebook Twitter LinkedIn MySpace Paid services (online detective agencies)

26. You don’t own the data once it’s posted onto the web

27. Privacy policies change all the time23 Social Media is here to stay BUT: Image courtesy of Leonid Mamchenkov on Flickr.com

28. 24 How is WOEID used?

29. Recommendations 25

30. Behave as if the world is paying attention – it is Turn off GEO tracking on your electronic devices (don’t forget your car) Remove or deactivate social networking accounts you no longer use Refrain from using auto posting features Refrain from using cross channel integration Become familiar with privacy settings 26 How to Stem Privacy Erosion

31. Don’t post personal photos of anyone Never mention the names of my family Do not discuss where I’m going or advertise when I’m going to be away from home Don’t reveal my birthdate 27 My Personal Rules

32. 28 Understanding the flow of data and the integration between social networking channels is key to protecting your privacy. Social Media is NOT private Image courtesy of Jorge Quinteros at Flickr.com

33. Privacy Commissioners website (Australia) www.privacy.gov.au Privacy Rights website (USA) www.privacyrights.org Timothy Lisko (USA), @PrivacyWonk www.privacywonk.net Vivenne Storey (Australia), @mysocialpolicy http://mysocialmedialawyer.wordpress.com/ 29 Good Resources

34. Questions? http://www.globalcopywriting.com