Too often, content marketers confuse localization with translation. Creating effective content for a global marketing exercise is more complicated than finding a way to put your words into a new language. You also need to be aware of context, cultural sensitivities, colloquialisms and much more. Unfortunately, too many marketers take a ‘one size fits all’ approach, believing content they create in their home country will be suitable for every market.
Sarah Mitchell draws on over 25-years of international business experience to deliver advice on what brands can do to create content that’s effective all over the world. Content marketers attending this talk come away with a checklist of areas needing special attention when marketing to a global audience. If you’re creating content for distribution across international borders, this presentation offers practical advice and great examples any company can use to improve their global content marketing.
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
How to Connect your SEO to What your Customers Really WantAleyda Solís
How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Aleyda Solís
How to establish a successful internationally targeted site? Take a look at the steps, criteria and tools that you can use to maximize the chances of success.
How to Optimize for Conversational Search #SMXLondonAleyda Solís
How can you optimize your content for voice or conversational search? Take a look at actionable steps to not only identify queries opportunities but to optimize and expand your content to become the google assistant answer.
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
Globalising Content for an International AudienceTypeset
More than ever before, we’re operating in a global business environment. While this presents massive opportunities, it also puts pressure on brands to create content that’s relevant to an international audience. Most businesses understand the need for translation but underestimate the importance of globalising their content. Every day organisations around the world experience self-inflicted brand damage by not considering how their content will be perceived in other countries. Even when language is not the issue, cultural differences can hamper the effectiveness of your content marketing initiatives.
In this session, content marketing consultant Sarah Mitchell shares experience and advice gleaned from more than 20 years working in corporate environments outside her home country. You’ll receive guidance on how to globalise your content to attract a culturally diverse audience with definite recommendations on things to do and what to avoid doing. At the end of the session, you’ll have a clear idea on how you can attract customers from every corner of the world.
This presentation was originally created for Content Marketing World Sydney - 2014.
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1K5dEIM
This presentation lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience. It looks at cutting-edge ways to create scale by converging owned, earned and paid media for content promotion.
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
How to Connect your SEO to What your Customers Really WantAleyda Solís
How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Aleyda Solís
How to establish a successful internationally targeted site? Take a look at the steps, criteria and tools that you can use to maximize the chances of success.
How to Optimize for Conversational Search #SMXLondonAleyda Solís
How can you optimize your content for voice or conversational search? Take a look at actionable steps to not only identify queries opportunities but to optimize and expand your content to become the google assistant answer.
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
Globalising Content for an International AudienceTypeset
More than ever before, we’re operating in a global business environment. While this presents massive opportunities, it also puts pressure on brands to create content that’s relevant to an international audience. Most businesses understand the need for translation but underestimate the importance of globalising their content. Every day organisations around the world experience self-inflicted brand damage by not considering how their content will be perceived in other countries. Even when language is not the issue, cultural differences can hamper the effectiveness of your content marketing initiatives.
In this session, content marketing consultant Sarah Mitchell shares experience and advice gleaned from more than 20 years working in corporate environments outside her home country. You’ll receive guidance on how to globalise your content to attract a culturally diverse audience with definite recommendations on things to do and what to avoid doing. At the end of the session, you’ll have a clear idea on how you can attract customers from every corner of the world.
This presentation was originally created for Content Marketing World Sydney - 2014.
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1K5dEIM
This presentation lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience. It looks at cutting-edge ways to create scale by converging owned, earned and paid media for content promotion.
Engaging, Entertaining and Retaining Your Travel AudiencePaceCo
Content marketers have roughly the same goals when it comes to creating and distributing content along the travel customer journey: Make consumers aware of their offerings, move them from consideration to booking, serve them well en route and in the destination, and continue the conversation after travelers return home to encourage a second visit, stay or journey.
This presentation, delivered by the Pace team at Content Marketing World 2015, focused on engaging an audience with different types of content suited to varying stages of the travel customer journey.
Key takeaways:
-Discover your audience and build a customer journey
-Focus on content that provides inspiration or information according to journey stages
-Find contributors everywhere—partnerships, community, professionals, staff
-Use channels independently and together to get your content out there
-Start small, measure success, and test and learn
"Native advertising”, blog pieces, brochures, videos, magazine articles --As consumers, content marketing comes at us in so many familiar and new forms. Unlike traditional marketing that talks at people, content marketing “talks with them”. Learn more about creative tactics and best practices that you and your small business can apply on a shoestring budget in the New Year.
Interested in Content Marketing World? Our 6th annual conference and expo taking place September 6-9, 2016 in Cleveland, Ohio will be our best. Take a look at our presentation to find out more, and to register! We hope to see you along with 4,000 of your marketing peers for the largest content event on the planet.
Innovative Ways to do Highly Successful Paid Content Distribution #CMWorldChad Pollitt
*This deck contains GIFs and videos. It must be downloaded and shown in full screen mode for them to work.
The era of “build it and they will come” is over for most verticals and content marketers are feeling the pinch. As a result, brands are beginning to invest heavily in innovative new paid media channels outside last decade’s PPC and display.
The future growth of these channels, in large part, will be powered by content marketers seeking visibility for their top-funnel content.
This presentation seeks to educate content marketers on innovative ways to use paid media in order to leverage it as a distribution channel for future success.
It will also define and identify today’s variations of paid distribution, while exploring recommended budgets required to be successful. In addition, it will map out the paid ad tech ecosystem and deliver actionable tips to maximize both strategic and tactical success.
Attendees of this session will leave knowing:
-The types of paid media
-Why paid media should be an integrated part of most content -marketing programs
-How other companies have been innovative and successful using paid media
-How to budget for top-funnel paid media
-Top tips for success with paid media
-The future of paid media
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
The Impact of SEO on Social (and Vice Versa)gShift
Search engine optimization doesn't just stop at your website. In order to extend the reach of your content distribution, you want to make sure you are factoring SEO into your social media marketing strategy as well. In this presentation, we review the key ways SEO and social work together and tips for how to ensure you are setting up your content for success.
Creating A Digital Content Factory: Getting Started with Intelligent ContentScott Abel
Content marketing production processes are broken. Most organizations can’t crank out the wide variety of content needed because their processes are outdated, inefficient, and riddled with waste. Oh, and then there are tools. Content marketers don’t have the right ones for the jobs at hand.
In this presentation, content strategy guru Scott Abel, The Content Wrangler, will demystify the benefits of intelligent content for content marketers and outline the changes needed in order for marketers to take advantage of the approach.
Attendee takeaways:
How adopting intelligent content can turn a content marketing department into a content marketing factory
How some brands are leveraging intelligent content to produce more content with less effort
Lessons learned from the pros working in the trenches
What you’ll need to get started
#CMWorld
Creating a Content Promotion Plan that Works | Digital Marketing for Business...Casie Gillette
The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy.
This presentation looks at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. See real life examples and the tools that can help content marketers succeed.
Whats Happening in SEO in 2013 - WordCamp Boston 2013Casie Gillette
Casie Gillette's presentation from WordCamp Boston 2013. Learn what's happening in SEO and get the tools and wordpress plugins to help you be successful.
The Secret Sauce: Social Media for Brands in 20 Minutes a Day Harrison Blum
Establishing credibility, building trust, increasing brand awareness and ultimately driving revenue; that’s what today’s brands need to see from their social media efforts. Of course with managing day-to-day responsibilities, customers, and the multitude of other daunting responsibilities, it seems nearly impossible to dedicate the time needed. In this session Harrison will show you how to build an effective and scalable social media strategy to drive real results in 20 minutes a day. From real world examples to tricks he learned hands-on from the trenches, get ready for actionable, out-the-door tactics you can start implementing today! This session is ideal for any business owner, digital marketing professional and community manager.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
Building an Online Brand Through Customers | DMFB 2014Casie Gillette
This year at the Digital Marketing for Business conference, I cover how customers are changing the online landscape for brands and what companies can do to get them talking in a positive manner.
Mapping Content to the Entire Customer Journey (CMW 2016)Kevin Briody
Content Marketing World 2016 lunch & learn presentation outlining the Pace approach to developing content experiences that find opportunities for brand content to contribute across all stages of the customer journey.
Words + Pictures: Content Marketer’s Guide to Visual Storytelling | Annotat...Buddy Scalera
Visual Content Strategy presentation delivered at the Content Marketing World 2015 by Buddy Scalera. Views here are my own and do not necessarily represent those of my employer, Content Marketing World, or anyone else.
Annotated Version includes modifications to prepare it for Slideshare and ebooks.
http://www.buddyscalera.com
Grok is (c) 2011 Buddy Scalera & Pat Quinn. Do not use without permission.
PR Pivot: How to sell in to news desks during a pandemicStella Bayles
Selling-in to the media during a world-wide pandemic is a challenge. The agenda, journalist set-up and news-desks have all changed.
This slide-deck supports the recorded webinar 'How to sell in to news desks during a pandemic'.
Stella Bayles, co-founder of CoverageBook interviews Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.
Similar to Localizing Content for a Global Audience: What every content marketer should know (20)
10 Content Marketing Essentials for Professional Conference OrganisersTypeset
The success of your content marketing initiative depends on how well you execute 10 key areas. While none of this advice is difficult, skipping a step or starting without a well defined plan results in less effective results. This presentation was developed for the Professional Conference Organisers Annual General Meeting held in Canberra in December 2014.
12 Blogging Rules Every Content Marketer Should FollowTypeset
Writing an effective blog takes planning and dedication. By including a few proven tricks of the trade, even a novice blogger will increase their success rate. How can I be so sure? Because each of these 12 tips have all improved my own blog.
Globalising Content for an International Audience - Typeset
Graphical recording of my presentation at Content Marketing World Sydney called Globalising Content for an International Audience. Artwork by Kelly Kingman of Kingman Ink.
Developing an Effective Content Marketing and Social Media StrategyTypeset
II prepared this presentation for the Future Proof Workshop at the Online Retailer Conference in Sydney, Australia in August 2013. The presentation focuses on the importance of a content marketing strategy, the 3 necessary components to a mature strategy, tips from professionals and traps to avoid.
Social Media: Benefits and Challenges for the Aged Care IndustryTypeset
Social media is a great tool for the aged care industry. It's primary benefits include resident outreach, brand awareness and patient advocacy. It also presents challenges which must be managed. This presentation addresses the benefits and challenges to implementing social media in the aged care industry.
Barriers to Retail Growth - And How To Remove ThemTypeset
Retailers have never been better positioned to achieve sustainable sales growth.
Advances in technology enable companies to process vast amounts of data and transform it into operational insights on a previously unattainable scale, yet few businesses have been able to capitalise on this opportunity. Why?
Part of the reason is because technology keeps changing. The volume of facts and figures is so large many businesses struggle to process the data passing through their systems. The vision of enabling marketers to mine this information has remained largely unfulfilled for the majority of retailers.
While a few retailers are now obtaining key insights after investing millions in pursuit of the perfect system, the truth is most retailers are sceptical of ever seeing ‘big data’ provide benefits that add real value to their business.
In this report we show how this situation has been turned on its head, enabling retailers of all sizes to begin tapping into the data that matters most.
Practical advice for making Social Media work for your business HINTS, TIPS A...Typeset
If you're just getting started with social media for your business - and plenty of people still are - this paper was developed to give you some of the basic information you need. Developed in 2009, the paper is still relevant today with lots of practical advice to give business owners and marketers the confidence for a successful start.
3 essential components to a content marketing strategyTypeset
Content Marketing is comprised of 3 essential components, each required to produce an effective strategy. Used in combination, brands can attract their target audience. If one piece is missing, however, the ability to achieve your goals diminished quickly.
Social Media - What's In It For Me Professionally?Typeset
The lines between our professional and personal lives is becoming blurred. How we behave in social networking sites in our private time can have an unwanted impact in our careers. Savvy users of social media can also make a positive influence in their professional lives while maintaining authentic representation of their private life. This presentation was part of a panel discussion at GE Energy in Melbourne, Australia.
Social Media and Privacy - National Conference 2012, Canberra - Australian Co...Typeset
Social media is firmly entrenched in our society, both in our professional and personal lives. Understanding what content to share and how the information flows through your network is a critical step in addressing privacy concerns. Old privacy concerns are no longer valid and you may be unintentionally exposing yourself, your family and friends.
This presentation is designed to provide information and frank discussion about the privacy issues surrounding social media.
Social Media and Privacy - Education Across the Nation - Australian Computer ...Typeset
Social media is firmly entrenched in our society, both in our professional and personal lives. The way we communicate with each other has changed because of these tools. Understanding what content to share and how the information flows through your network is a critical step in addressing privacy concerns. Old privacy concerns are no longer valid and you may be unintentionally exposing yourself, your family and friends.
This presentation is designed to provide information and frank discussion about the privacy issues surrounding social media. In addition, recommendations for corporate social media policies and the role of IT in social media will be addressed.
Presented in first quarter 2012 as the Education Across the Nation (EDxN) series for the Australian Computer Society.
Want a job? Then clean up your social media actTypeset
Before you start a job search, it's important to understand what a hiring manager may see when they consider whether to interview or hire you. There are ways you can clean up your online reputation and getting the job you want.
Social Media - Don't mess up your future by what you post todayTypeset
The lines between personal and professional lives have been blurred. If you're having trouble getting the job you want, it could be because of your social networking activities.
Social Media - What's in it for me, professionally?Typeset
Presented as part of the panel discussion on social media at the GE Women's Network meeting on 7 June 2012. Social Media missteps are publicised everywhere, and for good reason. Navigating through the mire of social networking sites can be hard on your career. Knowing how to represent yourself in a positive light - both professionally and personally - can actually improve your career choices.
Getting Social With Your Recruitment Brand - AMMA National Conference 2012Typeset
Using social media to compliment your recruitment strategy might be easier than you think. Where and how you spend your time can have a big impact on your EVP and your employer brand. This presentation was originally delivered at the AMMA National Conference 2012 in Perth.
Planning an Effective Social Media Strategy for Your Next EventTypeset
Social media is a natural fit for nearly every facet of event planning but, all too often, an ad-hoc approach reduces its effectiveness. A sound strategy for managing all social media activity increases attendance, enhances the conference experience for delegates, and improves the overall return on the event. Incorporating a case study from a major USA conference, this presentation addresses the need for a comprehensive social media strategy using several different tools including LinkedIn, Facebook and Twitter. Designed for people with experience in social networking, the session will include practical advice, hints, tips and traps to help you manage your next conference from promotion right through to wrap-up.
Pulling them in: Content Marketing for Conference Organisers Typeset
A revolution is sweeping the world of marketing and it’s sure to have an impact on the way conferences are organized and promoted. Sarah Mitchell explains why content marketing is the new way to build a loyal following for your events.
Your number one job as a conference organiser is to get bums on seats, right? While good attendance numbers make everyone happy, great attendance numbers lead to bigger projects, better clients and more compensation. If you’re taking a traditional approach to marketing your event, chances are you’ll never break into that top tier.
Social Media is becoming commonplace in our society, both at work and at home. It's responsible for a major paradigm shift in how we communicate with each other. This presentation addresses that shift and discusses how our privacy is being eroded as a result and what you can do about it.
Social media and Privacy - Australian Computer SocietyTypeset
Social media if firmly entrenched in our society, both in our professional and personal lives. The way we communicate with each other because of these tools has also changed. Understanding what content to share and how the information flows through your network is a critical step in addressing privacy concerns. This presentat
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Localizing Content for a Global Audience: What every content marketer should know
1. LOCALIZING CONTENT FOR
A GLOBAL AUDIENCE
What Every Content Marketer Should Know
Sarah Mitchell
Lush Digital Media
@globalcopywrite
@globalcopywrite • #CMWorld
4. SHOW OF HANDS
Global Brand
Working at company headquarters
Working in a regional office
Doing business globally from single location
@globalcopywrite • #CMWorld
5. Less than 6%
of the world’s
population speaks
English well enough
to conduct business.
Consider this
@globalcopywrite • #CMWorld
7. “Many of us treat the world-wide web
like the Ohio web or the American
English web. Marketers are
overwhelmed and unprepared.”
SCOTT ABEL,
The Content Wrangler
@globalcopywrite • #CMWorld
8. Over 60%
of global marketers
attending CMWorld USA
(2103) admitted they have
no strategy in place for
global content marketing.
Cloudwords Survey
@globalcopywrite • #CMWorld
10. “We’re inching closer to a linguistically
local internet, in which people no longer
have to leave their native languages to get
where they want to go.”
JOHN YUNKER,
Global by Design blog
@globalcopywrite • #CMWorld
11. SO HOW DO YOU
REACH THE
OTHER 94%?
@globalcopywrite • #CMWorld
19. “I’ve come across too many texts translated
into a different language via Google
Translate. Agencies selling ‘native speakers’
should sound warning bells.”
NENAD SENIC,
PM, poslovni mediji
@globalcopywrite • #CMWorld
22. “How to strike that balance between global
and local is really an art and a science.”
PAM DIDNER,
Author, Global Content Marketing
@globalcopywrite • #CMWorld
28. “I might commence to spend provided
that viable chopping it up that has a
fellow geek, every one of the even
though not selling anything.”
@globalcopywrite • #CMWorld
30. “October is the time of year when
most companies lock in plans and
budgets for next year.”
#GLOBALFAIL
marketing company
@globalcopywrite • #CMWorld