Retailers have never been better positioned to achieve sustainable sales growth.
Advances in technology enable companies to process vast amounts of data and transform it into operational insights on a previously unattainable scale, yet few businesses have been able to capitalise on this opportunity. Why?
Part of the reason is because technology keeps changing. The volume of facts and figures is so large many businesses struggle to process the data passing through their systems. The vision of enabling marketers to mine this information has remained largely unfulfilled for the majority of retailers.
While a few retailers are now obtaining key insights after investing millions in pursuit of the perfect system, the truth is most retailers are sceptical of ever seeing ‘big data’ provide benefits that add real value to their business.
In this report we show how this situation has been turned on its head, enabling retailers of all sizes to begin tapping into the data that matters most.