Social media and pr presentation
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Social media has become an important new communication channel for businesses to engage with internal and external audiences. The document discusses how one company has established a Center of Excellence to provide strategic guidance on social media use, including a mandatory policy and training for employees. The policy balances the company's needs with those of its communities and employees, adhering to FTC guidelines, and violations are taken seriously. Training equips employees with skills for transparent and authentic social media use.
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The Impact of Social Media on Public Relations
Social media provides new avenues for PR professionals to pursue organizational goals like creating interested prospects, providing quick updates, and allowing customers to promote businesses. Goals can include engaging customers, building relationships, targeting demographics, and communicating with internal and external groups. Professionals must combine social media with overall communication strategies, monitor and respond to publics, follow best practices, and quantify returns on campaigns through metrics. Social media expands PR's reach and roles into new areas while continuing to evolve the industry.
Facebook etiquette
Facebook has over 800 million active users who on average have 130 friends and are connected to 80 community pages, groups and events. The document provides some common sense rules of behavior for professionals using Facebook including using a professional screen name and profile photo, avoiding posting anything inappropriate or unprofessional, keeping personal and professional posts separate, and practicing restraint when posting if feeling extreme emotions.
Social Media Presentation Outline
Social media provides new avenues for PR professionals to pursue organizational goals such as creating interested prospects, providing quick updates, and allowing customers to promote businesses. PR goals can be met through social media campaigns that engage customers, build relationships, target demographics, and communicate with internal and external groups. Professionals must monitor and respond to publics, follow best practices, and quantify returns through metrics.
Twitter etiquette
Twitter etiquette guidelines recommend being succinct within Twitter's 140 character limit, like memorable phrases from Obama, Ali, and Trump. An effective tagline provides value with just 6-7 words. The document then provides tips for using Twitter appropriately: don't over-promote yourself, keep a level head, avoid spam, be honest about your intentions, use action words to engage others, and tweet regularly to maintain your presence.
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Social media is used as part of public relations campaigns and overall communication strategies to engage and retain customers. Practitioners engage social media with defined goals, messages, and strategies. Social media campaigns are planned with specific objectives.
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Social media and pr presentation
- 1. THE IMPACT OF SOCIAL MEDIA ON PUBLIC RELATIONS New communication mediums for internal and external publics
- 2. 2012 figures
- 4. go/socialmedia The COE combines employee empowerment with accountability and enthusiasm with strategic alignment Social Media Policy • Mandatory for all employees • Balances the needs of the company with those of the communities we seek to influence and our employees • Adheres to FTC (Federal Trade Commission) guidelines • BlackBerry takes violations very seriously Training • Equips employees with a solid understanding of social media policy and the skills you need to succeed using social media • Transparency and authenticity • Do not respond to: Press, negative criticism, sensational posts, investment community, corporate/legal issues, service outages, leaked product news, partnerships, product/service issues The Centre of Excellence & the Social Media Policy
- 8. Have You Voted Yet?
- 12. Social Media Campaign Web
- 13. Questions???