The document describes IBM's Select Social Enablement Program which identifies and recruits IBM employees to become representatives and experts on IBM products and solutions in online communities. It provides characteristics of ideal candidates as those with deep knowledge of IBM, domain expertise aligned with business goals, and comfort participating in social environments both online and off. Resources for identifying candidates include IBM's Social Intelligence Research tool, recommendations from managers, and a sample recruiting letter. Participants are expected to work with social managers, complete an assessment, represent IBM in online conversations, share their activities, act on recommendations, and participate in progress reports.