Social media is used as part of public relations campaigns and overall communication strategies to engage and retain customers. Practitioners engage social media with defined goals, messages, and strategies. Social media campaigns are planned with specific objectives.

1. Source: Social Media conference NW—the New Word of Mouth Marketing
The Social Media Campaign
Public Relations practitioners use social media as a part of a campaign or overall communication strategy to
engage and keep customers/clients. Social Media is engaged upon with specific defined goals, messages and
strategies.