This document defines social business and outlines its key components. A social business is one that is smartly connected, actively intelligent, adaptable, agile, open, and empowering. It uses technology to remove communication barriers. A social business listens to various information sources and allows its organization to flexibly meet customer and employee needs. In comparison, social media are the platforms people use to interactively communicate and create, like Facebook and Twitter, while social business is how a company optimizes its internal processes to take advantage of social media opportunities while mitigating risks. Building a successful social business requires vision, cultural readiness, social strategy, communication, training, and the right social technologies.

1. What Is Social
Business?

2. DEFINITION
 The business world, and especially
the professionals immersed in social
media, have been discussing and
debating the definition of social
business from a number of different
angles. Clarifying what we mean by
“social business” is critical to
determining whether it’s something
we want our companies to be, and if
so, how we go about achieving that.
Social
Busines
s
Agile
Open
Engaged
Adaptive

3. A comprehensive understanding
of social business requires several
components. We need to know:
 What a social business is?
 What a social business does?
 The difference between social media
and social business?
 Why being a social business is
desirable?
 The elements of becoming a social
business?

4. What A Social
Business Does?
 So how do you
recognize a social
business from the
outside?
 The core of a successful
social business and the
activities that support it
will reflect these six traits:

5. The Six Core Traits Of A Social Business
 Smart Connectivity: Sensibly integrating and
deploying technology that removes barriers
to communication rather than creating
them.
 Active Intelligence: Listening and using
established as well as new sources of
information.
 Adaptability: Designing an organization that
is flexible to the needs and demands of
employees as well as customers.
 Agility: Balancing speed of response,
communication and information.
 Openness: Communicating with less
friction across organizational lines.
 Empowerment: Allowing communities
to self-organize within the business to
solve business problems and share
insight.

6. The
Difference
Between
Social Media
& Social
Business
• Are the platforms and technologies that
people use to communicate and create
interactively, like Twitter, Facebook, Yammer,
or YouTube.
Social
Media
• Is the process and result of optimizing your
internal business to take advantage of
media’s opportunities, putting processes
and governance in place to mitigate its risks
and adapt to its Implications.
Social
Business

7. Benefits of a Social Business
Lowered costs
Improved customer satisfaction
More effective knowledge
Strengthened brand reputation
Deeper employee loyalty
Clearly established visión and
governance

8. How To Build A Social
Business?
Social business strategies can vary widely
between organizations based on their unique
opportunitiesand challenges.
 Vision & Goals
 Cultural Readiness
 Organizational Structure
 Social Strategy
 Communication
 Social Technologies
 Training and Education

10. THE LESSONS OF 5 YEARS OF SOCIAL BUSINESS
 Based on this data, the key takeaways from social business and enterprise
usage over the last five years of adoption are the following:
 Adoption requires sustained effort.
 Social business is statistically correlated with important bottom-line benefits.
 There's a strong sense that social business will imminently and fundamentally
change organizations.
 Technology and organizational constraints often hold back social business
transformation.