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11 Tips For Your Customer Advocate Marketing Program

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Powering advocates to share your brand’s story leads to greater social engagement, purchase intent and sales. In fact, 77% of consumers are more likely to buy a product when they hear about it from friends and family according to Nielsen.

This webinar covers how to power, measure and grow advocate marketing – from identifying tens of thousands of the “right” advocates to measuring ongoing advocate program success.

Published in: Technology, Business
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11 Tips For Your Customer Advocate Marketing Program

  1. 1. 11 Tips For Your Customer Advocate Marketing Program Gregory Shove @GregShove
  2. 2. Learn more @SocialChorus facebook.com/ SocialChorus linkedin.com/company/ SocialChorus
  3. 3. SocialChorus For brands people love
  4. 4. Why advocates? Powering people to tell the brand story is the most powerful form of marketing of consumers are more likely to buy a product when they hear about it from friends and family 77%
  5. 5. Types of advocates
  6. 6. Why customer advocates? • Know your brand • Use your product • Credible source of product information • You have lots of them
  7. 7. Tip 1: Develop programs to meet business goals and values • Goals – Increase social engagement – Brand preference – Intent to purchase – Drive traffic to your website – Create new customers
  8. 8. Tip 2: Invite your best customers to be advocates Social presence + Brand passion = Customer Advocate
  9. 9. Tip 3: Allow for creative freedom • Keep it easy • Keep it fun • Keep it fresh
  10. 10. Tip 4: Utilize existing brand content
  11. 11. Tip 6: Repurpose advocate content on paid and owned SocialChorus OWNED Tell Your Brand Story Accelerate Your Brand Story EARNED Enable others to tell your story PAID 10X*more engagement than brand-paid content 7X*more engagement than brand-owned content *SocialChorus results
  12. 12. Tip 5: Surprise and delight your customers with thank yous
  13. 13. Tip 7: Maintain an always-on program for customer advocates
  14. 14. 14 Pepsi AMP Goal: Engage customer advocates to amplify brand story in social channels - Engage existing fans and customers to share content and tips from the AMP Energy Super Fan experience - Drive traffic to AMP Power Dash Facebook Page - Generate downloads of AMP’s mobile applications
  15. 15. Additional questions? Want to learn more? • #SocialChorusU Twitter Chat – Thursday, August 29 at 11am PT • Download the ebook • Contact us – www.socialchorus.com/contact

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