Recommended
More Related Content
What's hot
What's hot (16)
Similar to Social media and missing children 2014
Similar to Social media and missing children 2014 (20)
Recently uploaded
Recently uploaded (20)
Social media and missing children 2014
- 1. Social Media & Missing Children 21st Century Milk Carton Project
- 2. Social Media • In 2004, social media barely existed; today we can’t live without it • It is an ever expanding world of profiles, friends, connections, concepts and potential hazards • Social Networks, especially Facebook and Twitter, have proven to be valuable tools in the recovery of missing children • There is little to no cost for these services.
- 3. Facebook • 21st Century Milk Carton Project empowers families • Content rich/interactive • Share pictures, news links, video, testimonials, and comments • Law Enforcement agencies feature missing person Facebook pages • Cross-pollinating with true crime websites like Websleuths provides allies dedicated to solving open cases.
- 4. Facebook • Facebook has almost 750- million active profiles worldwide • Join or create like minded communities • You can post multi-dimensional missing person profiles • You can reach an international audience for no cost.
- 5. Facebook • Facebook has a proven record finding missing children • Missing kids have been located across state lines and international borders • Many children listed as runaways have active Facebook pages • Law Enforcement utilizes Facebook in its efforts to recover missing children.
- 6. Twitter • Real time microblogging • 140 character limit promotes concise thinking • #HashTags target your audience • Share cases, pictures, videos • Use Twitter to promote your Facebook page • Twitter is international and supports 35+ languages.
- 7. Twitter • 84.15-million active users in U.S. • 78% of Twitter active users are on mobile • Focus on media and law enforcement contacts • Try to add 20-media contacts every month • Create an Excel spreadsheet tracking touch points with critical contacts.
- 8. Weibo – Chinese Twitter • Child abduction is a big problem in China • 1.5-million+ child beggars & many were abducted • Institutional indifference • Viral campaign encourages citizens to post photos of child beggars & compare to photos of missing kids; • 6 children have been re-united with families.
- 9. YouTube • 291,000+ user missing child results • Like Twitter and Facebook it is international in scope • Perfect for hosting videos that you promote on other social media or Foundation sites • You can create your own content • You can create your own channel.
- 10. Social Media Management Tools • Hootsuite http://hootsuite.com • Socialoomph https://www.socialoomp h.com/ • Buffer https://bufferapp.com/ • Bitly • https://bitly.com/
- 11. Social Media Advantages/Disadvantages • Very $$$$ efficient • Rich & varied content • Ease of use • Efficient cross pollination between accounts • Vast social & geographical reach • Connect communities, groups & common causes. • Information may be inaccurate, outdated • Time & resources are wasted on misinformation • Proliferation of hoaxes & unauthorized pages/profiles • Verification can be difficult to achieve • Verify through law enforcement or National Crime Information Center.
- 12. When Children Are Kidnapped • 76% of abducted/murdered children were found within a 12 mile radius of their last known location • 46% of abducted/murdered were found within a mile and a half • 50% of alive/murdered cases the child was located within 10 miles • 75% of alive/murdered cases the child was located within 32 miles
Editor's Notes
- Social media represents the true democratization of media influence Social media communities like Facebook and Twitter have thriving communities of individuals interested in missing children, true crime, and crime victims If you coordinate your efforts and link your social media profiles and accounts you can have an impact on your issue. Amazingly…it’s all free.
- Long before Amber Alerts, the faces of America’s vanished children stared out from mild cartons during a short-lived initiative in the mid 1980’s Although missing children on milk cartons presents an enduring iconic image only one featured child recovered alive I like to think of Facebook as the Milk Carton Project on steroids You can load pictures, videos, links to relevant sources, and testimonials. You can seek out like minded Facebook profiles and share ideas and strategies The success of Facebook in recovering missing persons is incalculable.
- Keep your missing child Facebook page separate from your personal Facebook page. Otherwise you will mix your messages.
- Facebook has almost 750-million active profiles worldwide Join or create like-minded communities You can post multi-dimensional missing person profiles You can reach an international audience for no cost
- Twitter is extraordinary. It has been known to influence the course of history Think of it as a quick-strike marketing tool because it is portable, targeted, very easy to use, and very adaptable
- I focus my Twitter feed on news professionals and law enforcement officials I attempt to secure at least 20 new news reporters or police entities per month An easy way to accomplish that is by twitter searching, identifying, and following with a request that they follow you back
- In 2008, four-year-old Peng Wenle was abducted in Shenzhen. Years of heartbreak followed as his parents tried everything to locate their only son, putting up posters, online postings, following dead-end leads and offering a sizeable reward for anyone with information who could lead to his safe return. Finally on February 1, 2011, Mr. Peng received a call from a university student in Jiangsu Province who said he saw a picture of a beggar child 3,000 miles away that resembled his son. To make a long story short Peng Wenle had been abducted by a man who was working in Shenzhen at the time and, had only one daughter and desperately wanted a boy. While this story ends well, and Peng Wenle was found and not harmed, this is not the case for other kidnapped children. The Weibo site is littered with images of beggar children with broken limbs and sorrowful faces
- 291,000+ user missing child results Like Twitter and Facebook it is international in scope It is perfect for hosting videos that you promote on other social media or Foundation sites You can create your own content You can create your own channel
- Managing and coordinating social media accounts can be a daunting task, particularly if, like me, you are doing it on your own There are a variety of social media management tools at your disposal They allow you to share content, target your message and schedule your posts They also truncate URL’s so that they can be posted more easily on Twitter The ones that I have listed here all offer a viable free service. Personally I use Hootsuite and am very satisfied with the result
- Most social networking sites are free You can post articles, photographs, testimonials, blogs and videos You can organize your profile and edit content to create a compelling multi-dimensional presence for your missing loved one Social networks have a reach that extends around the world and contain hundreds of millions of profiles They connect people with similar interests through communities, groups and causes. Unfortunately, information may not be accurate or time sensitive Outdated information posted on social networking sites can be distracting Time and resources are wasted when misinformation passes from hand to hand – Particularly if the case has been resolved Hoaxes & unauthorized pages/profiles proliferate How to avoid misinformation - a visible time stamp on missing flyers will mitigate social networking shortcomings Before information is distributed it should be verified with Law Enforcement or National Crime Information Center.
- Think local. Remember that despite the intense national coverage some cases receive, kidnapping is a local issue Most children who are kidnapped are taken by a non-custodial parent or someone known to the family Even in stereotypical stranger abductions, the child is usually located close to home.