This document discusses how social media is becoming mainstream and can be used for political purposes. It defines social media as tools for sharing information online and notes that 48% of Americans over 12 have social media profiles. It then provides details on using different social media platforms like Facebook, Twitter, and video for goals like getting people involved in local politics, creating a voter database, and reminding people to vote. The document offers specific tactics for each platform such as posting updates, links, photos and videos on Facebook, using hashtags and retweeting politicians on Twitter, and sharing videos.