This document provides information on social media advertising options on various platforms in 2015. It summarizes the key metrics and facts for Facebook, Twitter, LinkedIn, YouTube, Spotify, Pinterest and Instagram. It also outlines the targeting options, ad placement locations and types of ads available on each platform for desktop and mobile.
3Ton30: Conquer Digital Video with Four Key Formats in 2016Centro
The average consumer is viewing 6+ hours of video per day, which is no surprise given the adoption of smart TVs, OTT devices, and mobile devices. With this substantial shift already in motion, knowledge of digital video is critical for your success. This webinar breaks down the digital video landscape and will help you learn when, where, and how to use each of the four video formats.
Heather Robertson, Centro’s Director of Video, covers:
-Digital video consumption and how viewership is shifting
-The best approach to reaching your customer in a growing, multi-screen world
-The four primary digital video formats and considerations for each
-Tips and best practices for the year ahead
3Ton30: Understand Native Advertising on Social MediaCentro
According to eMarketer, 70% of consumers want to learn about products through content instead of traditional advertising. The landscape has shifted, habits have changed. In response, brands are investing in native ad units; ads that adopt the look and feel of their surrounding content. This webinar breaks down one of the fastest-growing and most effective native ad units: native ads on social media. Learn about how these units reach consumers while they read and share content, and how to incorporate them into your plans for more engaging, effective digital campaigns.
Aubry Parks-Fried, Centro’s Native + Social advertising expert, covers:
-Social advertising, native advertising, and the growing demand for both
-What a native social ad on social media is
- Social platforms to consider while running native ads
- Strategic tips and best practices for executing native ads on social media
SMM-agency Kiwi Agency specialises in social media promotion.
The main services:
- Creating an SMM strategy
- Promotion on Facebook, Instagram, Telegram, TikTok
- Content marketing
- Launch of targeting advertising
- Visual design of social pages
Kiwi agency develops and implements comprehensive strategies for brands, that want to be successful in social networks.
For 8 years, our team has been developing SMM and has launched over 100 projects.
Our goal is to find effective solutions today to make your business more successful tomorrow!
Set up an image? Boost creativity? Increase outreach? Rise sales?
Give us a focus and we will find a way to make social media users fall for your brand.
One of our values is to perform with high-quality using an optimal budget. The final price for promotion depends on objectives and case-load.
3Ton30: Conquer Digital Video with Four Key Formats in 2016Centro
The average consumer is viewing 6+ hours of video per day, which is no surprise given the adoption of smart TVs, OTT devices, and mobile devices. With this substantial shift already in motion, knowledge of digital video is critical for your success. This webinar breaks down the digital video landscape and will help you learn when, where, and how to use each of the four video formats.
Heather Robertson, Centro’s Director of Video, covers:
-Digital video consumption and how viewership is shifting
-The best approach to reaching your customer in a growing, multi-screen world
-The four primary digital video formats and considerations for each
-Tips and best practices for the year ahead
3Ton30: Understand Native Advertising on Social MediaCentro
According to eMarketer, 70% of consumers want to learn about products through content instead of traditional advertising. The landscape has shifted, habits have changed. In response, brands are investing in native ad units; ads that adopt the look and feel of their surrounding content. This webinar breaks down one of the fastest-growing and most effective native ad units: native ads on social media. Learn about how these units reach consumers while they read and share content, and how to incorporate them into your plans for more engaging, effective digital campaigns.
Aubry Parks-Fried, Centro’s Native + Social advertising expert, covers:
-Social advertising, native advertising, and the growing demand for both
-What a native social ad on social media is
- Social platforms to consider while running native ads
- Strategic tips and best practices for executing native ads on social media
SMM-agency Kiwi Agency specialises in social media promotion.
The main services:
- Creating an SMM strategy
- Promotion on Facebook, Instagram, Telegram, TikTok
- Content marketing
- Launch of targeting advertising
- Visual design of social pages
Kiwi agency develops and implements comprehensive strategies for brands, that want to be successful in social networks.
For 8 years, our team has been developing SMM and has launched over 100 projects.
Our goal is to find effective solutions today to make your business more successful tomorrow!
Set up an image? Boost creativity? Increase outreach? Rise sales?
Give us a focus and we will find a way to make social media users fall for your brand.
One of our values is to perform with high-quality using an optimal budget. The final price for promotion depends on objectives and case-load.
Navigating the Three stages of the Mobile Game Marketing LifecycleEric Seufert
This presentation outlines the three stages of the mobile marketing lifecycle for games and identifies the strategies for growing the game at each stage.
Facebook mobile advertising is a rapidly growing opportunity which is why it's important to define your strategy NOW. We'll discuss where Facebook mobile is heading and how you should be planning. We'll also address the Facebook capabilities available to app developers for user acquisition and user re-engagement, a technical checklist and tips, techniques and best practice for getting the most out of an ad campaign and how you can manage your activity at scale.
Presentation: Real Time Search& Social
Presented by: Julie Sun, Digital Marketing Director, MTV Networks
Review live events & how to plan, execute & capitalize the search & social media space. Will ID some best practices and strategy.
www.bdionline.com
Jive Records chose Crowd Factory’s Social Campaign to launch the recent announcement of Britney Spears’ new album Femme Fatale. Using social media to spread the word, Crowd Factory created a campaign that enabled fans to share and post about the new album on Facebook and Twitter. After sharing with 10 friends, each fan could get a 20% discount on the album. In the first 3 days, Social Campaign delivered 31% of all traffic to Britney.com as a result of the social visits from fans sharing.
Effective Tips to get More Eyeballs on Your TweetsFalcon.io
We’ve been conditioned to think “what’s trending” are the only trends on Twitter. Sure, trending tweets and hashtags are definitely important, but so are the trends you can’t always see, or didn’t know existed. It’s just not enough anymore to only know what people are talking about. To have a successful marketing strategy, you need to look beyond that and at all of the benefits the network can provide for your brand. Twitter joins us live to discuss why social care and consumer engagement have been at the forefront of successful social media marketing.
In this webinar we are diving into:
- New ways to engage with customers and resolve issues
- Creative ways to build lasting online relationships with social care
- Best practices to understanding conversations about your brand
Navigating the Three stages of the Mobile Game Marketing LifecycleEric Seufert
This presentation outlines the three stages of the mobile marketing lifecycle for games and identifies the strategies for growing the game at each stage.
Facebook mobile advertising is a rapidly growing opportunity which is why it's important to define your strategy NOW. We'll discuss where Facebook mobile is heading and how you should be planning. We'll also address the Facebook capabilities available to app developers for user acquisition and user re-engagement, a technical checklist and tips, techniques and best practice for getting the most out of an ad campaign and how you can manage your activity at scale.
Presentation: Real Time Search& Social
Presented by: Julie Sun, Digital Marketing Director, MTV Networks
Review live events & how to plan, execute & capitalize the search & social media space. Will ID some best practices and strategy.
www.bdionline.com
Jive Records chose Crowd Factory’s Social Campaign to launch the recent announcement of Britney Spears’ new album Femme Fatale. Using social media to spread the word, Crowd Factory created a campaign that enabled fans to share and post about the new album on Facebook and Twitter. After sharing with 10 friends, each fan could get a 20% discount on the album. In the first 3 days, Social Campaign delivered 31% of all traffic to Britney.com as a result of the social visits from fans sharing.
Effective Tips to get More Eyeballs on Your TweetsFalcon.io
We’ve been conditioned to think “what’s trending” are the only trends on Twitter. Sure, trending tweets and hashtags are definitely important, but so are the trends you can’t always see, or didn’t know existed. It’s just not enough anymore to only know what people are talking about. To have a successful marketing strategy, you need to look beyond that and at all of the benefits the network can provide for your brand. Twitter joins us live to discuss why social care and consumer engagement have been at the forefront of successful social media marketing.
In this webinar we are diving into:
- New ways to engage with customers and resolve issues
- Creative ways to build lasting online relationships with social care
- Best practices to understanding conversations about your brand
Today, Marketing Leaders (CMO's, Marketing Managers, ...) have the same goals but they also have to cope with more and more challenges in a brand new digital World. Discover how The NRB Group can help you with your digital transformation.
Industry Pulse: Consumer Attention in Digital AdvertisingUndertone
For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success metrics, as well as the role of viewability.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
Social Media Marketing Numbers You Should Know | Social Media Marketing Data ...John Barbee
Before your new implemented Social Media Marketing strategies go underway, it's important to collect a baseline of how Social Media Marketing was before, so that you have something to measure against in the future. Get understanding of Social Media Marketing Statistics to implement effective Social Media Marketing Strategy!
THE SHELF'S HOLIDAY INFLUENCER MARKETING PLAYBOOKThe Shelf
A step-by-step social media marketing strategy that will help you roll out a BOSS influencer campaign this holiday season, published by the fine folks at The Shelf
Vanity dies hard: Make your Facebook Strategy Make SenseThinkDigital
Forget Vanity Metrics. Find here all you need to know in order to make your Facebook Stratgegy make sense! This keynote was delivered on November 25, 2013, at the AllThingsFacebook conference in Athens, Greece.
Verslag inspiratiesessie crowdfunding voor universiteiten en hogescholenKentaa
Het verslag van een sessie die Mobillion samen met Raising Results organiseerde over crowdfunding voor universiteiten en hogescholen.
In het verslag lees je onder andere wat een project geschikt maakt voor crowdfunding, hoe je moet omgaan met tegenslagen, en hoe je een crowdfunding project zo succesvol mogelijk kan maken.
Presentatie over Steundeclub.nl.
Steundeclub.nl is een crowdfunding platform voor sportverenigingen. Meer weten over Steundeclub.nl? Bel ons dan op 026-2616240 of mail naar support@steundeclub.nl.
www.steundeclub.nl
Succesfactoren in Online Fondsenwerving: Inspirerende PraktijkcasesKentaa
Presentatie van Monique van Bijsterveld tijdens Mobillions inspiratiesessie 'Interactie': Succesfactoren in Online Fondsenwerving. Inspirerende praktijkcases.
Fondsenwerving in de Digitale NetwerkmaatschappijKentaa
Presentatie van Marco Derksen tijdens Mobillions inspiratiesessie 'Interactie': Succesfactoren in Online Fondsenwerving. 'Fondsenwerving in de Digitale Netwerkmaatschappij'
Succesfactoren in Online Fondsenwerving: the Golden CircleKentaa
Presentatie van Marc Schoutens tijdens Mobillions inspiratiesessie 'Interactie': Succesfactoren in Online Fondsenwerving.
'The Golden Circle: hoe inspireert u uw achterban?'
In een wereld waarin communicatie, transparantie en snelheid steeds belangrijker worden, inspireert Mobillion u met social en mobile media services om mensen, informatie en communicatietechnologie te verbinden. Mobillion biedt u kansen om online interactie aan te gaan met uw doelgroep en uw netwerk verder te ontwikkelen met gerichte interactie!
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
5. FACEBOOK IS #1 OP
HET GEBIED VAN DISPLAY
ADVERTISING
#1
97,2%
9,4 MILJOEN GEBRUIKERS
WAARVAN 9,14 MILJOEN
MAANDELIJKS ACTIEF
(97,2%)
FACEBOOK FACTS
GEBRUIKERS ZIJN GEMIDDELD 6 UUR EN 45 MINUTEN PER MAAND ACTIEF
59% VAN DE NEDERLANDERS
BESCHOUWT FACEBOOK
ALS BELANGRIJKSTE SOCIAL
MEDIA PLATFORM
59%
12. 65% VAN DE GEBRUIKERS
TWEET TIJDENS HET TV
KIJKEN
76% MAAKT MAANDELIJKS
MOBIEL GEBRUIK VAN
TWITTER
76%
TWITTER FACTS
GEBRUIKERS ZIJN GEMIDDELD 21 MINUTEN PER MAAND ACTIEF
5 MILJOEN GEBRUIKERS
WAARVAN 2,8 MILJOEN
MAANDELIJKS ACTIEF
(56%)
56% 65%
13. INTERESSEDEMOGRAFIE KEYWORDS IN PROFIEL
TWITTER TARGETING
LOOKALIKE AUDIENCE
TAILORED AUDIENCEKEYWORDS IN
ZOEKRESULTATEN
TELEVISIE
14. Desktop
Lead gen card
TWITTER AD PLAATSING
OP DESKTOP ZIJN
TWITTER ADS OP
2 PLAATSEN ZICHTBAAR.
3 Promoted account
2
Promoted trend1
1
2
3
15. TWITTER AD PLAATSING
1
2
OP TABLET & MOBIEL
ZIJN TWITTER ADS
ALLEEN IN DE FEED
ZICHTBAAR.
Mobiel & tablet
Promoted tweet
2 Promoted account
1
16. PROMOTED TWEET PROMOTED TREND IMAGE CARDPROMOTED ACCOUNT VIDEO CARD
TWITTER AD MOGELIJKHEDEN
WEBSITE CARD LEAD GEN CARD MOBILE APP CARDSUMMARY CARD
19. 73,8%
LINKEDIN FACTS
GEBRUIKERS ZIJN GEMIDDELD 17 MINUTEN PER MAAND ACTIEF
5,1 MILJOEN GEBRUIKERS
WAARVAN 3,8 MILJOEN
MAANDEIJKS ACTIEF
(73,8%)
54%
54% VAN DE MENSEN IN
LOONDIENST GEBRUIKT
LINKEDIN OM TE NETWERKEN
3 OP DE 4 GEBRUIKERS
STAAT OPEN VOOR EEN
BENADERING TOT ANDER WERK
21. Desktop
Sponsored content
LINKEDIN AD PLAATSING
OP DESKTOP ZIJN
ER TWEE PLAATSEN
WAAR ADS GEPLAATST
KUNNEN WORDEN.
3
2
1
3
Marketplace ad
2
Marketplace ad
(geen afbeelding)
1
22. LINKEDIN AD PLAATSING
OP TABLET & MOBIEL
ZIJN LINKEDIN ADS
ALLEEN IN DE FEED
ZICHTBAAR.
Mobiel & tablet
Sponsored content1
1
26. +11%83%
YOUTUBE FACTS
GEBRUIKERS ZIJN GEMIDDELD 3 UUR PER MAAND ACTIEF
HET DAGELIJKS GEBRUIK
GROEIDE IN 2014 MET
11%
8,1 MILJOEN GEBRUIKERS
WAARVAN 6,8 MILJOEN
MAANDELIJKS ACTIEF
(83%)
2E GROOTSTE ONLINE
ZOEKMACHINE
29. 1
2
YOUTUBE AD PLAATSING
In-stream (pre roll)
Ondersteunende banner
1
2
Desktop IN DE RECHTER KOLOM
BIJ DE SUGGESTIES
KUNNEN GESPONSORDE
FILMPJES STAAN.
33. 58% VAN DE GEBRUIKERS
IS MAN (WERELDWIJD)
58%44,4%
3,6 MILJOEN (GRATIS)
GEBRUIKERS WAARVAN 1,6
MILJOEN MAANDELIJKS
ACTIEF (44,4%)
SPOTIFY FACTS
GEBRUIKERS ZIJN GEMIDDELD 104 MINUTEN PER DAG ACTIEF
15% AGENCY KORTING
VIA JALT
-15%
35. Desktop
Beeldscherm ad
SPOTIFY AD PLAATSING OP DESKTOP IS DE
PLAASTING VAN DE
BANNERS VERIABEL. ER
ZIJN 7 VISUELE UITINGEN
EN ER IS 1 AUDIO AD.
3 Billboard ad
2
Audio ad (ad + audio)1
1
2
3
36. SPOTIFY AD PLAATSING
1
OP MOBIEL
ZIJN DE SPOTIFY ADS
OP 1 PLAATS ZICHTBAAR.
Mobiel & tablet
Audio ad (ad + audio)1
40. 92% VAN ALLE PINS
WORDEN GEDAAN DOOR
VROUWEN
92%
1,6 MILJOEN GEBRUIKERS
WAARVAN 1,37 MILJOEN
MAANDELIJKS ACTIEF
(85%)
85%
PINTEREST FACTS
GEBRUIKERS ZIJN GEMIDDELD 7 UUR PER MAAND ACTIEF
PINTEREST HEEFT HETZELFDE
CONVERSIE PERCENTAGE
(0,92%) ALS FACEBOOK FANS
45. HET AANTAL GEBRUIKERS
GROEIDE IN 2014 MET 29%
44,1%
1,8 MILJOEN GEBRUIKERS
WAARVAN 722.000
DAGELIJKS ACTIEF
(44,1%)
+29%
GEBRUIKERS ZIJN GEMIDDELD 4 UUR EN 17 MINUTEN PER MAAND ACTIEF
94% VAN ALLE CONTENT
OP INSTGRAM IS FOTO, 4%
IS VIDEO
INSTAGRAM FACTS
47. Desktop
Beeldscherm ad
SPOTIFY AD PLAATSING OP DESKTOP IS DE
PLAASTING VAN DE
BANNERS VERIABEL. ER
ZIJN 7 VISUELE UITINGEN
EN ER IS 1 AUDIO AD.
3 Billboard ad
2
Audio ad (ad + audio)1
1
2
3
48. SPOTIFY AD PLAATSING
1
OP MOBIEL
ZIJN DE SPOTIFY ADS
OP 1 PLAATS ZICHTBAAR.
Mobiel & tablet
Audio ad (ad + audio)1