Social Media Marketing Trends To Watch For In 2016

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Ever wonder how changing guidelines and trends will effect your Social Media marketing success in 2016? In this presentation, the first of our Ever Wonder Series, Archer Social Marketing Director Justin Silva will discuss some of the newest ways brands are using Social Media to connect with their audiences, and why Social Media will continue to be as critical as ever to building brands online (and off). The Ever Wonder Series is a private, educational discussion series offered for free to friends and partners of the Archer Group, aimed at adding clarity to some of the more complex issues surrounding Digital Marketing and Media.

© 2015 The Archer Group. All rights reserved.

© 2015 The Archer Group. All rights reserved.
10 SOCIAL MEDIA MARKETING TRENDS
TO WATCH FOR IN 2016

© 2015 The Archer Group. All rights reserved.
Follow a goals, objectives, strategies, and tactics
based approach
KEYS TO SOCIAL MEDIA MARKETING SUCCESS

© 2015 The Archer Group. All rights reserved.
Act like a fan, not a corporation
KEYS TO SOCIAL MEDIA MARKETING SUCCESS

© 2015 The Archer Group. All rights reserved.
Encourage everyone to think like a content marketer
KEYS TO SOCIAL MEDIA MARKETING SUCCESS

© 2015 The Archer Group. All rights reserved.
Be passionate, stay current
KEYS TO SOCIAL MEDIA MARKETING SUCCESS

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MOBILE AND SOCIAL BECOME SYNONYMOUS

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MORE USERS MOBILE-ONLY THAN DESKTOP-ONLY

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MOBILE DOMINATES SOCIAL NETWORK USAGE
Sources: Facebook, Twitter, Pinterest, comScore

© 2015 The Archer Group. All rights reserved.
MOBILE IS CHANGING THE WAY WE COMMUNICATE

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SOCIAL NETWORKS WILL FIGHT
FOR NATIVE VIDEOS

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MINUTES PER DAY WITH DIGITAL VIDEO BY ADULTS (US)
Source: eMarketer

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HEAVYWEIGHT FIGHT OVER VIDEO

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HOW TOP 20,000 PAGES POST VIDEO TO FACEBOOK
Source: Socialbakers

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TIME SPENT ON SCREENS BY ORIENTATION (HOURS/DAY USA)
Source: Kleiner Perkins Caufield & Byers, eMarketer

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PAID SOCIAL MEDIA IS NO LONGER OPTIONAL

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SOCIAL NETWORK AD SPENDING ON THE RISE

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NEW MOBILE AD UNITS FULFILL VARIOUS OBJECTIVES

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TARGETING CAPABILITIES CONTINUE TO IMPROVE

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“BUY” BUTTONS POP UP EVERYWHERE

© 2015 The Archer Group. All rights reserved.
SHARE OF E-COMMERCE TRAFFIC BY REFERRAL CHANNEL
(US; Desktop + Mobile) Source: MarketLive, BI Intelligence

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SOCIAL NETWORKS PARTNER WITH E-COMMERCE
VENDORS

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BRANDS EXPERIMENT WITH DIRECT SALES METHODS

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THE YEAR OF THE INFLUENCER

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THE POWER OF INFLUENCER MARKETING
3% OF USERS
GENERATE
90% ONLINE
IMPACT
Source: Traackr

© 2015 The Archer Group. All rights reserved.
CELEBRITIES LESS INFLUENTIAL THAN YOUTUBE STARS
MAINSTREAM STARYOUTUBE STAR
MOST INFLUENTIAL LESS INFLUENTIAL
Source: Variety, Jeetendr Sehdev

© 2015 The Archer Group. All rights reserved.
SEARCHES FOR “INFLUENCER MARKETING” INCREASE
2005 2007 2009 2011 2013 2015

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Influencers Help Amplify Reach and Engagement
Source: RhythmOne

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AUTHENTICITY AND FREEDOM KEY TO DRIVING RESULTS

© 2015 The Archer Group. All rights reserved.
DON’T DISRUPT CONVERSATIONS, JOIN THEM

© 2015 The Archer Group. All rights reserved.
USER-GENERATED CONTENT TAKES OVER
ONLINE & OFFLINE MARKETING

© 2015 The Archer Group. All rights reserved.
UGC IS MORE INFLUENTIAL & TRUSTED THAN OTHER MEDIA

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UGC IS MORE INFLUENTIAL & TRUSTED THAN OTHER MEDIA
Source: Ipsos

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IMPLICIT PERMISSION

© 2015 The Archer Group. All rights reserved.
EXPLICIT PERMISSION

© 2015 The Archer Group. All rights reserved.
PHOTO/VIDEO CONTEST TO KICKSTART A UGC LIBRARY

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WEAVING UGC INTO THE ONLINE SHOPPING EXPERIENCE

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MAKING OFFLINE ADVERTISING STAND OUT WITH UGC

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SOCIAL MEASUREMENT GROWS UP

© 2015 The Archer Group. All rights reserved.
MRC SOCIAL MEDIA MEASUREMENT GUIDELINES
• Engagement: a spectrum of consumer advertising activities and
experiences - cognitive, emotional and physical. Engagement
assumes active participation, but may also describe a cognitive or
emotional connection, in addition to a physical action
• Potential Reach vs. Estimated Actual Reach

© 2015 The Archer Group. All rights reserved.
POLITICS OVERWHELM USERS’ FEEDS

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ELECTION GENERATING BILLIONS OF INTERACTIONS

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TOTAL DIGITAL POLITICAL AD SPENDING, IN MILLIONS
Source: Borrell 2015

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GOOD REAL-TIME MARKETING EXAMPLES

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QUESTIONABLE REAL-TIME MARKETING EXAMPLES

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SOCIAL CUSTOMER SERVICE IS EASIER THAN
EVER; BRANDS FINALLY TREAT IT THAT WAY

© 2015 The Archer Group. All rights reserved.
SOCIAL MEDIA CUSTOMER SERVICE NOT BEING
UTILIZED UNIVERSALLY
Source: Spout Social

© 2015 The Archer Group. All rights reserved.
NEW PRIVATE MESSAGING FEATURES KEY FOR BRANDS

© 2015 The Archer Group. All rights reserved.
REPLYING TO EVERY SINGLE USER COMMENT

© 2015 The Archer Group. All rights reserved.
LEVERAGING MESSAGING & REPLYING BEYOND
CUSTOMER SERVICE

© 2015 The Archer Group. All rights reserved.
SOCIAL NETWORKS OUTSIDE OF FACEBOOK,
TWITTER & LINKEDIN FIND THEIR WAY INTO
EVERY SOCIAL STRATEGY

© 2015 The Archer Group. All rights reserved.
KNOW YOUR AUDIENCE & GOALS BEFORE JOINING
A NEW NETWORK

© 2015 The Archer Group. All rights reserved.
MAP STRATEGIES TO GOALS & OBJECTIVES
BE AUTHENTIC
CREATE QUALITY CONTENT
CONTINUALLY TEST & LEARN

© 2015 The Archer Group. All rights reserved.
THANK YOU!

© 2015 The Archer Group. All rights reserved.
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM

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ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and opening up, especially in recent years, Huzhou tourism has ushered in a new period of development opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and the tourism degree of the whole city has further increased the transformation and upgrading of the tourism industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of major cities in East China. This round of research mainly analyzes the current development of tourism in Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific solutions, so as to promote the further rapid development of tourism in Huzhou City. KEYWORDS:Huzhou; Travel; Development

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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM

快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样