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The rise of the micro influencer. This is the presentation backing the Keynote talk I gave at Takumi for Social Media Week
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Crescent Foundry produces agricultural castings using high-pressure and vacuum molding lines as well as semi-automatic and hand molding. Their high-pressure line can produce 171 molds per hour in boxes up to 700x600x250mm, while their vacuum line handles larger boxes up to 1700x1400x500mm at 5-6 molds per hour and a maximum casting weight of 2 metric tons. They also have ARPA and hand molding capabilities.
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1) Be consistent in tone, messaging, and branding across all social media platforms while allowing some flexibility based on the audience.
2) Create high-quality, fresh content that is relevant to the target audiences and inspires two-way engagement through questions and cultural awareness.
3) Develop an editorial calendar and post at least an hour per day to build impact organically rather than through aggressive follower tactics.
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The Lean CFO
This document summarizes a presentation about implementing a Lean management system with an emphasis on the role of the CFO. It discusses designing the Lean system by understanding economics of Lean and measuring flow. It also covers building the system by measuring operational performance instead of profits, managing spending instead of costs, and valuing capacity measurement. Additionally, it addresses moving the system forward by focusing on decision making and a box score tool. Finally, it outlines tearing down the existing system by simplifying then eliminating standard costing and taming the ERP system.
Lab influencer marketing antwerpen
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[Ydm]에이전시를위한인플루언서마케팅전략 ydm monthly_nov
YDM MONTHLY REPORT.
[Ydm]에이전시를위한인플루언서마케팅전략
YELLO DIGITAL MARKETING GROUP
Please contact : ydm_insights@yellomobile.com
Facebook : https://www.facebook.com/yellodm
(global) https://www.facebook.com/yellodmg
Homepage :
http://yellodm.com
Newsletter Subscriptions :
(Kor.) http://goo.gl/M15OFu
Digital Gaggle | Social Media Conference March 2017 | Holly Edwards 'Size Doe...
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Kemosabe
KEMOSABE is about what’s right. Question everything. Assume nothing. If brands aren’t INCH-WIDE / MILE-DEEP, then they’re not functioning at full throttle.
INCH-WIDE: A single strategy or brand that is tight and right.
MILE-DEEP: So INCH-WIDE tight that it can run and run a MILE-DEEP through any activation, be it branding, out of home, social, live events or the side of an elephant for that matter.
We have key partners that stretch the boundaries. Together we share, explore and discover far beyond the constraints of a traditional walled agency.
To us it’s about walking past ‘…We’ve done this before…let’s re-skin it’ and hacking on through to ‘bloody brilliant.’
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One True Maverick is a producer of lifestyle products created by independent designers and artisans. Their first product is a tri-blend vodka distilled in London and created by their first Maverick, James Luwagga. The vodka is smooth with slight fruity notes from the grape and will be launched in May 2017 in an exclusively black satin bottle with screen printed logo.
One True Maverick - Maverick Vodka
The document discusses the upcoming launch of a new vodka brand called One True Maverick (OTM). It will be produced in May 2017 and distilled in London. The creative team has been working on the brand identity and bottle design. Notes describe the triple-distilled vodka as smooth with slightly fruity and creamy flavors from potato, grape, and rye. The retail price will be £35.99 per bottle.
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The document discusses the changing consumer behavior landscape and rise of social and data-driven marketing. It notes that consumers are more savvy and demanding than ever, controlling when and where they buy. Brands must have multi-platform sales strategies and take a "phygital" approach, integrating social and digital into their retail strategies. It emphasizes that understanding consumer passions and influences through psychographic profiling is key to deeper engagement and repeat business in today's changing environment.
OTM_BrandingScamps_20151005.compressed
This branding deck introduces a new vodka brand called One True Maverick Vodka. The brand positions itself as bold, strong, and untamed individuals who forge their own path. The values of the brand are described as being raw, optimistic, spirited, individual, trusted, authentic, genuine, and British. Graphic elements of the branding include the logo, bottle design, and textures.
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The report examines the economic impact of social technologies and identifies ten ways they can create value across industries. It estimates $900 billion to $1.3 trillion in annual value could be unlocked through social technologies in four commercial sectors and the social sector, representing almost 20% of global industry sales. Importantly, two-thirds of this value comes from improving internal communication and collaboration, which could raise productivity of knowledge workers by 20-25%. However, fully realizing this potential requires transforming organizations into "extended networked enterprises."
Converse Global Brand toolkit
The Converse Block Parties are grassroots events that unite local skate, basketball, music and street cultures. They will take place in authentic neighborhood locations on sunny afternoons. The events are meant to feel inclusive, passionate and participatory rather than exclusive, flashy or manufactured. Promotion of the events will involve guerilla-style posters, videos and digital content highlighting local people, places and culture to generate excitement. The goal is to feel authentic to each community and showcase the spirit of both Converse and the local neighborhoods.
Fabrication By Push Studios
Push Studios provides technical services and event branding for many clients, including exhibitions, conferences, product launches, and other events. They have worked with companies such as Pfizer, Nuance, Hermes, O2, Barclays, Google, Lotus, Rolls Royce, Hewlett Packard, Eisai, Adobe, Kenwood, TIGI, and Intel, designing and fabricating environments and displays for various events around the world. Push Studios is based in London and has a fabrication facility in Eastbourne, UK.
Clash 'next wave' Tour
Clash Magazine is launching a new music promotion initiative called "Next Wave" featuring up-and-coming artists. They will host four events in 2014 at a new London venue showcasing two new acts each week. Clash is seeking a brand partner to sponsor the events and gain marketing benefits like branding, video/social media content sharing, and access to the artists. The goal is to elevate deserving new talent and foster collaboration between Clash and a partner brand.
Social media and live events
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Unique music partnership opportunity.
Clash Magazine is launching a new music showcase series called "Next Wave" featuring up-and-coming artists. They are looking for a brand partner to help promote four events taking place in February 2014 at a new London venue. The events will introduce two new acts each week and be free to attend. Clash Magazine has a proven track record of identifying emerging artists early. They are offering branding, content sharing, and promotion opportunities to their brand partner.
Creative industries economic_estimates_-_january_2014
The document provides statistics on employment, gross value added (GVA), and exports of services for the UK creative industries from 2008-2012. Some key findings:
1. Creative industry employment was 1.68 million in 2012, up 8.6% from 2011, higher than overall UK employment growth.
2. Creative industry GVA was £71.4 billion in 2012, up 15.6% since 2008 and accounting for 5.2% of the UK economy. 2011-2012 GVA growth was 9.4%.
3. Exports of creative services were £15.5 billion in 2011, up 16.1% from 2009 and accounting for 8% of total UK service exports.
The power of instagram
The document discusses the rise in engagement on Instagram and provides five tips for using Instagram ads effectively. It notes that brand engagement on Instagram has grown 350% in the last year, which is attributed to more brands and more frequent posts. The five tips are: 1) make ads consistent with the brand's profile, 2) provide engaging content for non-followers, 3) set clear objectives for ads, 4) develop a hashtag strategy, and 5) incorporate unique brand features in ads as Instagram ad capabilities expand.
Branded Content
This document is the supporting material for a lecture i gave at the Henley Business School in 2012. the document outlines the growth of the branded content economy and how brands and marketers are seeing a huge shift in the success of branded content over other marketing disciplines.
You will see some incredible statistics in this presentation which will help to support any case for the argument that branded content exceeds expectation and delivers far better results than traditional forms of media.
Social media and Sales
Usted distribuye contenido a visitantes de sitios de redes sociales. Los visitantes comparten el contenido con sus contactos, lo que genera más visitantes a su sitio. Algunos visitantes se convierten en clientes potenciales y realizan compras, lo que genera ganancias.
Digital Britain
This document provides an overview of internet and technology usage in the UK. It finds that over half of the UK population goes online daily, primarily using broadband connections. While internet access and speeds are improving, the UK lags internationally in coverage and speed. Mobile internet usage is growing rapidly, with nearly half of all users now going online via phones. The document then analyzes usage patterns by gender. It finds that while men spend more time gaming and watching videos, women drive overall usage through social networking and online shopping. Finally, it notes that both genders are active in new areas that defy stereotypes, such as women's involvement in gaming, pornography and gambling.
The Times events supplement
This article discusses how corporate hospitality and events are adapting to changing economic conditions and new technologies. It notes that companies are focusing more on tailored bespoke solutions and measuring return on investment. Major events like the 2012 London Olympics will boost the industry. However, companies are also being more discreet with their spending and measuring engagement over flashy packages. New technologies like social media, mobile apps, and RFID are enhancing events and helping gather customer data.
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Creative industries economic_estimates_-_january_2014
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Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
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Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Pillar-Based Marketing Master Class - Ryan Brock
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
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• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Introduction, meaning of MIS,components,advantages..
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Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
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- You don't need a large team to start a content marketing program
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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Boom or bust
- 1. IAN IRVING
- 7. CONSUMERS ARE SMART THEY SEE THROUGH THOSE VEILED BRAND ENDORSEMENTS BY CELEBRITIES.
- 8. POWER TO THE PEOPLE THE RISE AND RISE AND RISE OF THE ‘MICRO-INFLUENCER’
- 9. MICRO-INFLUENCERS ARE NOT TRADITIONAL CELEBRITIES, BUT RATHER INDIVIDUALS WHO WORK OR PLAY IN THEIR CATEGORY OR ARE TRULY KNOWLEDGEABLE.
- 10. “MICRO-INFLUENCERS GET AN AVERAGE OF TWO-TO-FIVE TIMES MORE ORGANIC ENGAGEMENT PER INSTAGRAM POST, COMPARED TO THOSE WITH MORE THAN 100,000 FOLLOWERS”
- 11. THEY ARE PASSIONATE AND AUTHENTIC, AND ARE SEEN AS A TRUSTED SOURCE WHEN IT COMES TO RECOMMENDATIONS FOR WHAT TO BUY.
- 12. SOCIAL MEDIA INFLUENCERS ARE THE NEW “MEDIA MOGULS”
- 15. THE CONSUMER IS SHARPER THAN EVER AND MORE DEMANDING THAN EVER. CONTEXT IS KING!
- 16. SOCIAL IS NO LONGER A “ME TOO” CHANNEL FOR BRANDS, BRANDS CAN NO LONGER AFFORD THE RISK OF PITHY CONTENT POSTING.
- 17. “YOUR BRAND IS NO LONGER WHAT YOU SAY IT IS, ITS WHAT THE CONSUMER SAYS IT IS” YAWN!
- 18. ARE INFLUENCERS DRIVING AGENCY CREATIVE?
- 19. AGENCIES ARE INCREASINGLY BEING INFLUENCED BY INFLUENCERS… TESCO #get in my basket” HEINZ #cupsong
- 20. PLEASE, PLEASE ASSUME NOTHING!
- 22. THE MORE THE CONSUMER BAFFLES US WITH THEIR EVER CHANGING BEHAVIOURS. THE MORE IMPORTANT DATA BECOMES.
- 23. SOCIAL MEDIA NEEDS PURPOSE, SOCIAL MEDIA DATA IS DRIVING A SEISMIC SHIFT IN VALUE, AND BRANDS ARE INVESTING HEAVILY IN DATA LISTENING.
- 24. INCREASINGLY, DATA IS DRIVING SOCIAL CAMPAIGNS, CREATIVITY BORN OUT OF DATA INSIGHT IS GIVING SOCIAL MEDIA MORE PURPOSE.
- 25. IF YOU EMBRACE INFLUENCE AND UNDERSTAND CONSUMER PASSION, ONLY THEN WILL YOU BE ON THE CORRECT PATH TO DEEPER AND MORE MEANINGFUL CUSTOMER RELATIONSHIPS.
- 27. THANK YOU.