Native Storytelling: Socially Connecting Brands

BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013
Hi.This won’t be a sales pitch :)

WHO IS BLiNQ?
BLiNQ’s long-term relationship with Facebook is anchored in our ability to
continually perform for agencies and their brands. We’re focused on fueling
agency brands/campaigns success through our socially strategic tools & services.
currently one of only TWELVE partners globally
to hold both the Ads & Insights PMD badges.

THE RIGHT SOCIAL MIX
AGENCY PARTNERS

THE RIGHT SOCIAL MIX
BRAND RELATIONSHIPS

NATIVE STORYTELLINGSocially Connecting Brands

THE RIGHT SOCIAL MIXWHAT IS NATIVE ADVERTISING?
"A form of media that’s built into the actual visual design
and where the ads are part of the content."
Dan Greenberg: CEO, Sharethrough

THE RIGHT SOCIAL MIX“ADS ARE PART OF THE CONTENT”
Early indication is that going “Native” is delivering value.

WENT NATIVE
Before the Advertorial...

The social amplification provided by channels
such as Facebook, Twitter, Pinterest,
StumbleUpon and Instagram is considered a
major part of what makes these ads succeed.

BuzzFeed has
pioneered, the some
of the best native ad
content that is so
engaging consumers
want to share it with
their friends.

BuzzFeed is at the forefront of creating a scalable model
for native ad content creation. They aren’t just creating
content for brands that is similar to their editorial
content — it’s literally the same. That’s what makes it
truly NATIVE.

SPONSORED STORIES
Nearly 80% of advertisers are satisfied with the ROI
performance of Facebook Sponsored Stories.
By 2014, Facebook will see $3.34 billion in mobile newsfeed ads and
$1.15 billion in desktop newsfeed ads, according to J.P. Morgan’s forecast.

PROMOTED TWEETS
26% of the US marketer and agency respondents that
used Twitter were using Promoted Tweets.
Promoted Tweets on mobile are achieving more than 40% in terms of engagement

44.6 Billion Posts Across Over 102MM Blogs.
Similar to tumblr, StumbleUpon’s Paid Discovery feature allows
brands to insert URLs into the content stream. The company
reserves up to 5% of all posts for Paid Discovery.

Two forecasts of social media
ad spending suggest that native
formats will grow faster than
display. Notably, both forecasts
were revised upward from
earlier versions.
GO NATIVE.

Ads are (or part of) the content
Drives value for consumers, brands, advertisers & publishers
Challenge: Scaling both content creation & distribution
Native is poised to grow at a faster rate than display
Mobile LOVES Native
KEY TAKEAWAYS.

THANK YOU.Questions?
e: rollo@blinqmedia.com

Native Storytelling: Socially Connecting Brands

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Native Storytelling: Socially Connecting Brands