This document discusses the importance of using social media for healthcare organizations. It notes that while over 80% of large companies use social media, only about 17% of hospitals do. It asks key questions about what competitors' social media presence may say about an organization. The document outlines potential benefits of social media including marketing, lead generation, customer service and demonstrating expertise. It also discusses privacy and HIPAA compliance concerns with social media use and strategies for developing social media policies, teams, tools and training to properly leverage social media.