Social Media Policy: 5 Questions To Answer
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This document discusses the importance of establishing a social media policy for businesses. It notes that policies should clarify when and where the policy applies, who it covers, and what can be included. The document suggests policies address both organizational social media accounts as well as personal employee use. Specific topics that could be covered include blogging, use of social networks at work, monitoring of social media, and education programs for employees. Resources are available to help businesses create appropriate social media policies.
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Social Media Policy: 5 Questions To Answer
- 1. Social Media Policy What Every Business Needs to Know
- 2. Invitation to connect with me…
- 6. Communication © 2010 Daystar New Media, Inc.
- 14. Why have a Policy?Who is it for? When does it apply?Where does it apply?What should it include?Resources
- 15. Why have a Policy?
- 16. Meet Tony DiResta, Attorney
- 17. Who should the policy be for? Everyone Specific for those active as the voice of the company
- 18. Special Teams
- 19. Both! General Policies apply to everyone Can I login to my personal profiles during the work day? What is permissible to say about my company, mangers or co-workers? Can I talk about my employers products and services personally?
- 20. Active Teams need more…
- 21. When does it apply?
- 22. Where does it apply?
- 26. LinkedIn Policy
- 27. Password Policy
- 29. Personal Social Network Policy
- 32. Organizational Social Media Presence Policy How will the companies branded social media accounts be used: Twitter Profile Facebook Page Company blog, etc.
- 33. Social Media @ Work Essentials Encourage use of social networks at work, such as recruiting, business development, etc.
- 34. Personal Social Networking Policy What is and is not allowed when using social media personally
- 35. Will Your Company Monitor Social Media? Employers may reserve the right to monitor employee use of social media regardless of location
- 39. ToolKitCafe.com
- 40. Make Continuing Education Part of your Policy
- 41. Employee Education Programs Engaging Online: What ALL Employees Need to KnowWhat to Do When Customer Support Goes Social Disclosure: Know when to BE THE COMPANY or not!
- 43. Employee Education ProgramsWebinars or In-Person Programs Contact Michelle Free Consultation 504-210-7690 michelle@daystarnewmedia.com
Editor's Notes
- Lawyer story
- I think the best "policy" is to hire smart people, give them the right coaching and training, set the correct culture around customer interaction, and then punish those who misbehave.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6156/Why-a-Social-Media-Policy-Is-Stupid.aspx#ixzz1TVBEN500
- http://www.tlnt.com/2011/05/11/four-ways-to-do-a-social-media-policy-thats-simple-smart-and-right/
- Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6156/Why-a-Social-Media-Policy-Is-Stupid.aspx#ixzz1TVBEN500
- Digital Marketing:Key ConsiderationsSocial media jurisprudence revolves around 4 fundamental values that apply to all industry sectors and substantive disciplines:1.Transparency (disclosing “material connections”);2.Accuracy (communicating truthful information);3.Honesty (avoiding misleading or deceptive communications); and4.Respect (recognizing the personal or property rights of others).Advertising and marketing;Intellectual property;Defamation; andPrivacy and publicity.Litigation and negative PR from social media campaigns or employee uses of social media result from a failure to recognize one or more of these values.