The document discusses the ethical considerations of maintaining an online presence, particularly for professionals like coaches and therapists. It covers topics such as web literacy, the evolution of the internet from Web 1.0 to Web 3.0, and effective use of social media platforms. Additionally, it addresses ethical advertising and networking strategies while providing resources for further exploration.

1. From Your Website to Your Tweets
Maintaining an Ethical Online Presence
DeeAnna Merz Nagel
April 12, 2013
Ridgeview Institute

3. Basic Internet Functions
Web Literacy: The Basics

4. Websites and Web 1.0
Informational Websites
Finding information…
(Google is your friend)
Mayo Clinic
PsychCentral
Directories

5. Online Communication

6. Web 2.0 and Beyond
What is Web 2.0/3.0?
BigThink: Web 3.0

7. How Teachers Use Web 2.0
Brave New World Wide Web

8. Niche Marketing

9. Social Media is Your Newspaper Column!

10. How Change Agents Can Use Web 2.0

11. Components of a Website

12. Blogging

13. Tweeting

14. Facebook- Should you or not?

15. Linkedin

16. The Social Media Triangle

17. It’s why they call it the web…

18. What about Ethics?
Are ethical
responsibilities different
for coaches and
therapists, doctors and
nurses?

19. Ethical Advertising
Sell Yourself without Selling Out!
Squeeze Pages
Email Campaigns
Website Copy
Network Spamming
Testimonials

20. Ethical Social Networking

21. Where to from here?
Additional Resources
Dr. Keely Kolmes
Dr. Kevin Pho
TILT Magazine