1. 1
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title JL03 - Unit 2 Communication Skills for Creative Media Production
Start date 02/09/2014
Deadline 12/01/2015
Assessor name Jo Lowes
Assignment title JL03 – The Perfect Pitch
Aim and purpose
This unit aims to improve the skills that you can expect to use on a regular basis within the creative
media sector such as pitching ideas, writing proposals and constructing reports. Both individually and
in small teams you will develop your ability to communicate your thoughts and ideas through
pitches, proposals and reports to a range of audiences using appropriate modes of address and forms
of technology.
On completion of this assignment should:
1 Be able to extract information from written sources
2 Be able to create a report in a media production context
3 Be able to pitch a media production proposal using appropriate technology.
Scenario
You have been commissioned by Channel 4 to come up with a documentary which tackles an ethical or
controversial issue within the media industry. The aim of the program is to make the viewer more aware
and question the constant bombardment of information they receive on a daily basis.
The documentary could include any of the following: Ethical: social issues and sensitivities, eg
representation of gender, representation of religious beliefs,
linguistic usages, accessibility; professional body codes of practice, eg BBC producers’ guidelines,
Worldwide Web Consortium accessibility standards.
It should also include information on relevant laws including, Broadcasting Act 1990 (and
later amendments), OfficialSecrets Act 1989, Obscene Publications Act 1959 (and later amendments),
Films Act 1985, Video Recordings Act 1984, Race Relations Act 1976 (and later amendments), Human
Rights Act 1998, Licensing Act 2003 (and later amendments); privacy law; copyright and intellectual
property law; libel law
You will need to come up with a main theme and title for your documentary and conduct detailed
research, before preparing a proposal for a documentary. You must research information from a range of
written sources and present a balanced written proposal looking at both sides of the issue and how you
think this issue should be addressed.
You need to research this topic from at least 3 sources and correctly quote the information you have
found.

2. 2
Tasks Grading Criteria Mapping
Task 1
Documentary Research
You need to carry out in depth research into the ethical issue you have
chosen to feature in your documentary: This should include
 All laws relating to issue, eg Broadcasting Act 1990, Official
Secrets Act 1989, Obscene Publications Act 1959, Films Act 1985,
Video Recordings Act 1984, Race Relations Act 1976, Human,
Rights Act 1998, Licensing Act 2003 (and later amendments);
privacy law; copyright and intellectual, property law; libel law
 Make a note of all websites and articles you have read
 Find at least 3 quotes which support your arguments from 3
different sources
 Create a mind map which notes down the main points within the
issue
All work needs to be added to your blog with the title Task 1
Documentary Research
Unit 2
P1, M1, D1
Task 2
Reviewing media production reports
Print a rough draft of your documentary proposal and make appropriate
change
 Do you need to add more quotes?
 Check spellings and grammar
 Can images be added to make your case stronger?
 Does your argument flow or does the order need changed?
Make changes to the report in pen, scan in and place on your blog as
Task 2 Reviewing media production reports
Unit 2
P3, M3, D3
Task 3
Presentation of final documentary ideas
Present a well-structured and substantial essay about the issue your
documentary will feature which conveys information and examples which
justify your conclusion to the issue. You should include:
 What was the controversial / ethical issue you researched
 Who was involved in the issue
 What was the outcome / consequences
 What laws / acts are relevant to the issue
 Your opinion and conclusion on the issue
Unit 2
P2, M2, D2

3. 3
The report needs to be added to your blog with the title Task 3 Final
report.
Task 4
Task 3 the Pitch (With a recording of your pitch and accompanying
material)
You also must consider how you will present the show in the form of a
pitch – e.g. power point and presentation
Working in the same groups of three learners pitch your idea to panel
explaining your idea and presenting supporting material: Include the
following information.
 Name & aim of the show.
 The key points of the issue your documentary will feature
 Also consider the style, theme, tone and technology of your pitch,
as your pitch should reflect the ethos of your show
A recording of your pitch need to be added your blog with the title Task
4 the Pitch
Unit 2
P4, M4, D4
P5, M5, D5

4. 4
This brief has been verified as being fit for purpose
Assessor
Signature Date
Internal verifier
Signature Date
Unit 2 Communication Skills for Creative Media Production Partial
P1. use appropriatetechniques to
extract relevant information
from written sources
M1. use appropriatetechniques
to extract information from
written sources with some
precision
D1. use appropriatetechniques
to extract comprehensive
information from written
sources
P2. present a media production
report which conveys relevant
information
[IE]
M2. present a structured and
detailed media production
report which conveys
information and explains
conclusionswith clarity
D2. present a well-structured and
substantial media production
report which conveys information
with preciseexemplification and
justifies conclusionswith
supportingarguments
P3. review reports to make
changes with occasional
beneficial effects
[RL]
M3. review reports to make
changes with frequent
beneficial effects
D3. review reports to make
changes with consistently
beneficial effects
P4. deploy and manage
appropriatetechnology to
pitch a media production
proposal
[SM]
M4. deploy and manage
technology to pitch a media
production proposal effectively
and with some imagination
D4 deploy and manage
technology to pitch a media
production proposal with
creativity and flair and to
near-professional standards
P5 employ appropriateforms of
address in a media production
pitch to communicate ideas.
[CT]
M5 employ forms of address in
a media production pitch to
communicate ideas
effectively.
D5 employ forms of address in a
media production pitch with
flair to communicate ideas
with impact.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.