SeaWorld engaged bloggers and influencers to promote their new Manta rollercoaster attraction and dolphin bubble video. Key influencers were given exclusive access to experience Manta and write blog posts about it. A contest was held where influencers could give away trips to SeaWorld. The dolphin bubble video gained 800,000 views and drove traffic to a dedicated website. Metrics showed a large increase in social media conversations and awareness of SeaWorld after the influencer marketing campaign.
Social Media & Online Branding for Sales & Marketing ProfessionalsAL Services
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2) Key elements of branding discussed include choosing a memorable name and logo, using consistent colors and messaging, and owning brand conversations across different digital channels.
3) The document provides tips for personal branding such as sharing valuable content regularly, engaging with others, and using platforms and a tone of voice that presents an authentic image over the long term. Everything posted online can impact one's personal brand.
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Social Media & Online Branding for Sales & Marketing ProfessionalsAL Services
The document outlines a presentation on social media and online branding for sales and marketing professionals. The presentation agenda includes a formula for social media success using mindful content, passionate engagement and heartfelt collaboration. Additional topics covered are the art of storytelling, building online and offline communities, understanding different social media platforms, aesthetics and perception, and measuring online influence. The goal is to provide professionals with strategies for using social media effectively.
Branding 101 - 5 things about branding you didn't learn in school.Justin Foster
This is the presentation I gave at Meridian Business Day on 11/10. A better title is "5 myths about branding ... and what to do about them." But that was a little long. This presentation deals with how branding really works when the economy is in the "Great Compression".
A short take on branding into the online world. Beginning from the conventional brand concept to what we see in the online world today. Have used many case studies, which according to me were the best i found :P
Online Branding - How to use online media for Brand buildingVaibhav Choksi
1) The document discusses the importance of branding and personal branding online. It emphasizes using social media platforms like Google+, Facebook, and Twitter to engage with audiences and build connections.
2) Key elements of branding discussed include choosing a memorable name and logo, using consistent colors and messaging, and owning brand conversations across different digital channels.
3) The document provides tips for personal branding such as sharing valuable content regularly, engaging with others, and using platforms and a tone of voice that presents an authentic image over the long term. Everything posted online can impact one's personal brand.
Facebook Marketing Case Study: The Case of the Pretty Pink PurseKathleen Heuer
The final piece of the 3-part case study on marketing within a Facebook group. Poor decisions lead to an epic social media meltdown, resulting in alienating 3/4 of prospective buyers.
This document provides an overview of 8 principles of branding: be distinct, be first, be insightful, be reliable, be emotional, be there, be smart, and be conversational. It discusses each principle in 1-2 paragraphs with examples to illustrate how following these principles can help build a strong brand.
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"Tastes of the World" campaign introduced to the Lebanese Market three different burgers from three different part of the world. The Mexican Burger, The French Burger, and The Asian Burger.
All content was monitored, assembled, and analyzed by Think Media Labs after 9 weeks of conducting this successful Facebook Competition.
Mania is defined as a distinct period of abnormally elevated, expansive, or irritable mood. The document discusses the four subtypes of mania according to ICD-10 including hypomania, mania without psychotic symptoms, mania with psychotic symptoms, and unspecified manic episodes. Treatment options for mania include mood stabilizers like lithium, sodium valproate, carbamazepine, lamotrigine, and topiramate as well as antipsychotics. Diagnosis is based on symptoms lasting at least one week according to diagnostic guidelines from ICD-10 and DSM-IV.
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Mania is defined as a distinct period of abnormally and persistently elevated or irritable mood lasting at least one week. It can be classified as mixed states with both manic and depressive features, hypomania with less sleep needs and increased goal-motivated behavior, or associated with bipolar disorder. Causes may include genetic, biochemical, seasonal, or stressful life influences. Signs include inflated self-esteem, decreased sleep needs, pressured speech, distractibility, and risky behaviors. Treatment involves psychological therapies and organic treatments like mood stabilizers, antipsychotics, or benzodiazepines to control symptoms.
Mania is an abnormally elevated mood state characterized by inappropriate elation, irritability, insomnia, grandiose notions, increased speech and thoughts, and poor judgment. It is caused by biological and psychosocial factors and can be treated with mood stabilizers, antipsychotics, ECT, and psychotherapy. Nurses assess severity, monitor for injury/violence risks, address nutrition issues, and support social interaction for patients experiencing mania.
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Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
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Personal branding involves building an identity and online presence through elements like a brand promise, logo, photography, blog, and social media profiles. It also requires clearly communicating your contribution and value while promoting your brand through various marketing channels. Ultimately, personal branding can be monetized like a business to help propel your professional life and career. The key is developing a consistent brand across all aspects of your online and offline identity.
The document discusses sponsored tweets on Twitter. It defines sponsored tweets as tweets that market a product, service, company or content where a financial relationship exists between the tweeter and the subject of the tweet. Sponsored tweets have been part of Twitter since its beginning and can take various forms, including direct payment or indirect relationships. The document provides guidelines for both sponsors and tweeters to ensure transparency and value in sponsored tweets.
McDonald's Lebanon Social Media Case Study - PresentationThink Media Labs
The following case study was created by Think Media Labs for McDonald's Lebanon after a huge success of their "Tastes of the World" Facebook Competition that increased Facebook Page likes by 300%, +82% posts/Likes growth, +203% comments growth, and 53% shares growth on McDonald's Facebook Page.
"Tastes of the World" campaign introduced to the Lebanese Market three different burgers from three different part of the world. The Mexican Burger, The French Burger, and The Asian Burger.
All content was monitored, assembled, and analyzed by Think Media Labs after 9 weeks of conducting this successful Facebook Competition.
Mania is defined as a distinct period of abnormally elevated, expansive, or irritable mood. The document discusses the four subtypes of mania according to ICD-10 including hypomania, mania without psychotic symptoms, mania with psychotic symptoms, and unspecified manic episodes. Treatment options for mania include mood stabilizers like lithium, sodium valproate, carbamazepine, lamotrigine, and topiramate as well as antipsychotics. Diagnosis is based on symptoms lasting at least one week according to diagnostic guidelines from ICD-10 and DSM-IV.
For Beginners: How to plan for a Successful Online Branding Campaign? -Summar...Muhammad Omar
This is a brief presentation from my lecture in the Greek Campus Feb 19, 2015 about How to plan for an Online Branding Campaign. the Full version will be available soon.
Online Branding-Elements of a Successful BrandSix Degrees
Information about what goes into a successful brand strategy, naming conventions for your brand, and how to bring the brand to life online. To learn more, visit www.six-degrees.com/brand-strategy
Converse Facebook Case Study
This case study attempts to track the reasons behind Converse's success on Facebook, which is undoubtedly the biggest sneaker brand on Facebook.
Also, a list of key take away of this Facebook Case Study has also been included.
case presentation on mania presented by ajay morajaymor33
This document presents the case of a 23-year-old male patient presenting with symptoms of mania including irritability, wandering behavior, muttering to self, suspiciousness, loud speech, auditory hallucinations, and grandiosity. The patient has a 4-year history of untreated psychiatric illness with similar symptoms in the past requiring hospitalization. A family history of psychiatric illness is denied. The document defines mania and provides classification, etiology, clinical features, and objective/subjective symptoms of mania based on this patient's presentation and ICD-10 criteria.
This document discusses mania, a mood disorder characterized by episodes of elevated mood, increased energy and activity levels, and decreased need for sleep. It is classified into categories based on presence of psychotic features and describes associated clinical features such as irritability, impulsivity, grandiose thoughts and risky behaviors. Mania is treated initially with antipsychotics, mood stabilizers and benzodiazepines and managed long-term with mood stabilizers, education and early detection of relapse.
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A strong brand identity provides consistency across all touchpoints and reinforces an organization's values and mission. On the internet, maintaining branding best practices such as coherent design, memorable names and taglines, consistent voice and tone, and high-quality content helps build loyalty and distinguish an organization from competitors. Effective online branding also prioritizes positive user experiences and uses elements like logos, profile pictures, and favicons to instantly remind users of the brand across digital platforms.
Mania is defined as a distinct period of abnormally and persistently elevated or irritable mood lasting at least one week. It can be classified as mixed states with both manic and depressive features, hypomania with less sleep needs and increased goal-motivated behavior, or associated with bipolar disorder. Causes may include genetic, biochemical, seasonal, or stressful life influences. Signs include inflated self-esteem, decreased sleep needs, pressured speech, distractibility, and risky behaviors. Treatment involves psychological therapies and organic treatments like mood stabilizers, antipsychotics, or benzodiazepines to control symptoms.
Mania is an abnormally elevated mood state characterized by inappropriate elation, irritability, insomnia, grandiose notions, increased speech and thoughts, and poor judgment. It is caused by biological and psychosocial factors and can be treated with mood stabilizers, antipsychotics, ECT, and psychotherapy. Nurses assess severity, monitor for injury/violence risks, address nutrition issues, and support social interaction for patients experiencing mania.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
Organizations should (1) articulate clear goals for their digital storytelling, such as increasing donations or volunteer recruitment. They should (2) identify their target audiences and understand those audiences' interests and motivations. Finally, organizations should (3) set specific, measurable objectives for their storytelling, such as getting 1,000 shares of a story on social media. Developing a clear strategy is necessary to craft engaging content and reach the right people.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
Diddy / Microsoft Tag Social Media CampaignTed Murphy
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The document provides an overview of the company culture at IZEA. It describes the company's founding vision of empowering everyone to share content online. It states that employees are now part of a pioneering family fueling the democratization of information. The document encourages employees to make the most of each day and take pride in their work, as their contributions will impact many people. It closes by signing from the founder and CEO, Ted Murphy.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. conversational topics
Manta Mania
• Manta is a new mega attraction
opening at SeaWorld Orlando
Memorial Day Weekend
• Combines a roller coaster with an
immersive underwater experience
Dolphin Bubbles
• New dolphin activity observed at
SeaWorld Orlando
• Dolphins “blow bubbles” and play
with them in the water
3. objectives
Engagement
• Encourage people to participate in discussion around SeaWorld
Awareness
• Raise overall awareness of SeaWorld within the social media space
• Increase social media share of voice
Demand
• Create demand for Manta attraction
Traffic
• Drive traffic to SeaWorld.com
• Drive traffic to dolphinbubbles.com
• Drive views of dolphin bubbles video
4. strategy
Connect with Leading Bloggers
• Influencers chosen to experience Manta and SeaWorld
Harness the longtail
• Hundreds of smaller bloggers chosen to spread the word
Give something back
• A contest provided a way for influencers to give back to their audience
• Provided a path to promote or explore SeaWorld offerings
Leverage multiple platforms
• SocialSpark and IZEA platform generated content on blogs, email,
Twitter, Facebook, Flickr, UStream.tv and others
Target consumers internationally
6. program overview
Blogger Tour of Manta Construction Site
• 6 Influential bloggers chosen for a trip to Orlando
• Julia Roy (www.juliaroy.com)
• Sarah Austin (www.pop17.com)
• Alex Schek (www.fayerwayer.com)
• Wendy Piersall (www.sparkplugging.com)
• Lucretia Pruitt (www.geekmommy.net)
• Ted Murphy (www.ted.me)
• Bloggers given exclusive access to the Manta site and SeaWorld
Social Media Contest - “Manta Mania”
• Bloggers given the opportunity to give away a trip for 4 to SeaWorld
• Blog readers could enter via comment, tweet or blog post
Activation through IZEA Network
8. juliaroy.com
“I can't wait to get back in May to ride the Manta!
It is being constructed so that- while you are
waiting in line for the ride- you are in a vast
underwater cave with marine life of all sorts
around you.The flying roller coaster itself is
supposed to mimic the way a real Manta ray
moves underwater.”
- Julia Roy
9. geekmommy.net
“I say ‘experience’ because it’s waaaay more than
just an incredible one-of-a-kind coaster. There’s
also the immersive aquarium experience and so
much more than I can fit into just one blog post.
(Yes, there will be more informational posts
coming - I’m like that, remember?) Seriously, it’s
not a “ride” it’s an experience. I personally can’t
wait to get back there when it’s open.”
- Lucretia Pruitt
10. sparkplugging.com
“I almost feel bad about how much fun we had on
this trip - I don’t really want to rub it in. :) But we
got the VIP tour of the park with front of the line
ride access, lunch with the Sharks, dolphin petting
and feeding (OMG), and center-stage seats for the
Shamu Believe show. I normally try to put some
kind of ‘constructive criticism’ into my review posts
to keep them real. But this trip? Flawless.”
- Wendy Piersall
11. pop17.com
“I got to pet a dolphin. It was so cute. At one
point the dolphin jumped up on the ledge so we
would all pet his belly. Sea World is awesome and
Florida is the perfect climate so I figured why not
fly out for the weekend to check it out. I was
more than impressed to say the least. Loved it!”
- Sarah Austin
12. ted.me
“It was so cool to hear directly from the people
that conceptualized and managed this massive
project.You could tell that they are genuinely
excited to share their creation with the public. I
never realized how much goes into building an
attraction like this; it makes me appreciate
Manta that much more.”
- Ted Murphy
13. fayerwayer.com
“Hablamos con los ingenieros y diseñadores de
esta atracción, que no solamente será una
montaña rusa voladora, sino también una
experiencia con acuarios llenos de especies
marinas especialmente traídas desde América
del Sur.”
- Alex Sheck
14. select blog comments
We've never been to Sea World. I know my kids
Our family loves Sea World anyways, Manta
would have a blast!
just makes it more awesome!
- Jaclyn Reynolds
- Patti Scanlon
I would love to take my nephews on what
would be a dream vacation to Sea World. They WOW I can not even express how much my
don't often get a chance to get away and have family would appreciate a wonderful trip to
fun, so this would be an amazing, once-in-a- SeaWorld!! This would be a dream for my
lifetime opportunity. daughter! Absolutely a thrill of a lifetime to
ride Manta.
- Samantha LeVan
- Michelle
I would love to go to Sea World. My family has
never really been anywhere. We tend to stay
really close to home. This would give them
something that I never really could. It would Thrilled you had such an awesome trip. Can't
be great to see my 10 year old’s face just seeing wait to read more posts about it.
the dolphins.
- Classy Mommy
- Tracy H
15. manta engagement
Six Initial blog posts
Spawned an additional 21 organic posts
1635 total comments over all posts
Average of 272 comments per post
16. twinfluencers
Notable Twitter participants in the Manta Campaign
user handle followers* Twittercounter.com Rank*
@chrisbrogan 60172 193
@ jessicaknows 13611 845
@juliaroy 24679 422
@geekmommy 12287 968
@unmarketing 20451 504
@emom 20067 522
@tedmurphy 11418 1054
@classymommy 3163 5178
@hbobier 1782 12052
Total 167630
* Twitter Counter data as of April 6, 2009
17. 0
14
28
42
56
70
84
98
112
126
140
Jan 1 2009
Jan 3 2009
Jan 5 2009
Jan 7 2009
Jan 9 2009
Jan 11 2009
Jan 13 2009
Jan 15 2009
Jan 17 2009
Jan 19 2009
Jan 21 2009
Jan 23 2009
Jan 25 2009
Jan 27 2009
Ma
Jan 29 2009
Pre-Tour Buzz
nt
Jan 31 2009
aT
ou
r
Feb 2 2009
Feb 4 2009
Feb 6 2009
Feb 8 2009
Feb 10 2009
Feb 12 2009
Feb 14 2009
Con
Feb 16 2009
tes
Feb 18 2009
t La
Feb 20 2009
Feb 22 2009
unc
h
Feb 24 2009
Feb 26 2009
Feb 28 2009
Mar 2 2009
Mar 4 2009
Mar 6 2009
brand awareness
Mar 8 2009
Mar 10 2009
Mar 12 2009
Mar 14 2009
Number of Posts Mentioning “SeaWorld” on Twitter
Mar 16 2009
18. tweet reach
The average tweet
reached the timeline
529,368
of 253 followers
Direct Followers
SeaWorld
2,086
twitter network
Tweets
23. program overview
Dolphin bubbles video created by SeaWorld
IZEA created dolphinbubbles.com
• Custom blog design and implementation
• Contracted bloggers to create initial site content
Promotion of dolphinbubbles.com
• Sponsored conversations
• Display ad units for blog advertising
25. momminitup.com
“Is about the coolest thing I’ve ever seen! Joshua
and I watched it together twice today and it is
truly fascinating & fun. I knew dolphins were
smart, but to see them creating a toy for
themselves to play with and then doing so many
different things with it is just incredible.”
- Jenny Rapson
26. musingsofahousewife.com
“My kids were mesmerized, particularly my 3-
year-old. After the rest of us left the room, she
stayed behind to watch it again. When she
joined us in the kitchen for lunch, she said
excitedly,‘Mom! I’m going to be a dolphin when
I grow up!’”
- Jo-Lynne Shane
27. skimbacolifestyle.com
“I would love to take her to SeaWorld Orlando to
see these dolphins - they are the perfect
combination of beauty and brain with a attitude
of living life to the fullest and having fun.”
- Katja Presnal
28. pensieve.com
“Are you planning a trip to Florida this summer?
Are you planning a trip to Sea World? ARE YOU
GOING TO GET TO SEE THESE CREATURES AT
PLAY BEFORE I DO??”
- Robin Dance
30. select blog comments
That was an awesome video. I hope I will be
That is crazy! I was on Sea World's website
able to take my kids one day to experience
earlier today! We live in Cali and I want to take
that.
my son there ASAP!!!
- Melissa
- Meg
That is so cool! I had no idea - you learn
something new everyday and that means That is TOO COOL. Just amazing. I also love the
dolphins too! way they taught each other how to do it.
Awesome.
- Jeanette
- Anonymous
wow! that’s so amazing! I never had seen
anything like that before. I had been to parks
and aquariums seeing dolphins, but this is my
We visited Discovery Cove at Sea World and
first time seeing them make those bubbles and
totally LOVED it!!! Dolphins are such incredible
play with them…it’s a cute thing to see them
animals!!! I can't wait to go back...
do it. I wanna see them actually doing it!
- Jenarae
- Angel Noah
33. engagement
DolphinBubbles.com
10 posts in first month
•
172 comments
•
Average of 17 comments/post
•
90,000 pageviews in first month
•
Dolphin Bubbles Video
• 800,000 views in first month
• 1,282 users ratings
• 632 comments
34. select tweets
This is really cool! Thanx, @MarijoJ: Sea World Here is a very cute site for kids about dolphins
Dolphin Bubbles... http:// http://www.dolphinbubbles.com/ and
www.dolphinbubbles.com/ Discovery Cove
I was here http://
www.dolphinbubbles.com/ ..admiring WOW! Dolphins are AMAZING! Check this out:
dolphins creating 'smoke-rings' with air http://www.dolphinbubbles.com/
bubbles. Put video on fullscreen. Amazing.
37. awareness & intent
86.9% of bloggers first heard about the Dolphin Bubbles from SocialSpark.
95.5% of bloggers are more likely to go to SeaWorld after writing about it.
5%
13%
87% 96%
Awareness Intent
38. Social Media Index (SMI)
Vitrue SMI Trend Report : SeaWorld
60.0
56.0
34%
52.0 UPLIFT
st
48.0
g Po
t Blo
44.0
Firs
40.0
36.0
32.0 What is SMI?
The score measures
28.0 conversations across Social
Networks, Micro-Blogs, Photo
Sharing,Video Sharing and
24.0 General Blog sites.
20.0
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Seaworld